ANASTASIA BEVERLY HILLS
The brainchild of architect-turned-browchitect Anastasia Soare, we introduced Anastasia Beverly Hills – a stand-out range of brow-enhancing products – to the UK back in 2012. Since then, the brand has overhauled your make up wardrobes with the likes of Dipbrow, frenzy-inducing eyeshadow palettes, industry-adored contour kits and more... There’s a reason the beauty world’s besotted!
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Anastasia Beverly Hills Brow Freeze® Gel
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Anastasia Beverly Hills Lip Velvet 3.5g (Various Shades)
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Anastasia Beverly Hills Natural and Polished Deluxe Kit (Various Colours)
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Anastasia Beverly Hills Brow Freeze® Gel - Deluxe
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Anastasia Beverly Hills was launched in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. A former architect, Soare immigrated to the US from Romania without language skills or financial means, but with a fierce determination and entrepreneurial vision.
In 1990, she introduced a new brow-shaping service that paved the way for the way we view brows, and her method is now patented as the “Golden Ratio” method – more on that shortly.
Since then, the brand has expanded to offer not only a wide range of brow products but palettes, contour kits and lipsticks too. We introduced the brand to the UK back in 2012, and their products are now sold in more than 2000 stores worldwide!
GOLDEN RATIO® METHOD
“Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony.” – Anastasia Soare
Inspired by the age-old principles of Golden Ratio, Soare created a unique and breakthrough method of shaping brows to perfectly frame and suit any face shape. This patented Golden Ratio® method remains at the heart of the brand, celebrating make up’s ability to create the illusion of facial balance, symmetry and proportion.
CRUELTY-FREE
ABH is 100% committed to cruelty-free product formulation, testing and development. NO ABH product has ever or will ever be manufactured at the expense of animal testing.
