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Sony Bravia KD55XD8005 55-Inch Android 4K HDR Ultra HD Smart LED TV with Triluminos Display and Google Cast (2016 Model) - Black [Energy Class A]

4.1 out of 5 stars 335 ratings

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Size Name: 55 inch Black
Screen size 55 Inches
Brand Sony
Display technology LED
Resolution 4K
Refresh rate 100
Special feature Smart / Internet
Included components Stand, Remote Control
Connectivity technology wifi
Aspect ratio 16:9
Supported Internet services android_tv^netflix

About this item

  • Netflix recommended TV 2016 and TRILUMINOS display for Lifelike colour, authentic images that evoke the emotion in every scene
  • 4K high dynamic range - enhanced contrast, real-life colours and exceptional 4K detail
  • The clean and simple stand design adds class to any living space whilst hiding cables from view
  • Android TV: All the personalisation, intelligence and entertainment of your smartphone on the big screen
  • 4K X-Reality Pro upscale every pixel for remarkable clarity, with Sony 4K everything you watch is realistic
  • Dynamic Contrast Enhancer helps to create a vibrant picture with a wider range of peaks and darks
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92% positive ratings from 10K+ customers

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Sony Bravia KD55XD8005 55-Inch Android 4K HDR Ultra HD Smart LED TV with Triluminos Display and Google Cast (2016 Model) - Black
Sony Bravia KD55XD8005 55-Inch Android 4K HDR Ultra HD Smart LED TV with Triluminos Display and Google Cast (2016 Model) - Black
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PriceCurrently unavailable.£139.99-5% £949.00
Was:£999.00
£1,599.00-36% £1,399.00
RRP:£2,199.00
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From the manufacturer

A world of possibilities

Think of all the stuff you love doing on your smartphone or tablet on the big, beautiful Bravia screen. The Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way ever.

Send to a bigger, better screen with Google Cast

Send movies and music from your smartphone to your TV with Google Cast. Use your phone as a remote control.

Motionflow XR (400 Hz) keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motion flow XR. This technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences.

XD80
XD70/XD75
Customer Reviews
4.1 out of 5 stars 335
3.9 out of 5 stars 59
Screen Size Options 43”, 49'' or 55" 49'', 55" or 65"
Resolution 4K Ultra HD 4K Ultra HD
TRILUMINOS Display for lifelike colour no data
Motionflow for smooth screen action 400Hz 49" 200Hz, 55" 200Hz, 65" 800Hz
Depth/Slimness 4.4 - 4.5cm 7.8 - 8cm
Sound Quality Audio power output (10W x2 Audio Power output) Clear Phase Speaker Dolby Digital / Dolby Digital Plus / Dolby Pulse S-Force Front Surround S-Master. Audio power output (10W x2 Audio Power output) Clear Phase Speaker Dolby Digital / Dolby Digital Plus / Dolby Pulse S-Force Front Surround S-Master.
Smart TV Functions Android TV (voice control, Google Cast, Google Play) Youview, PlayStation. Android TV (Google Cast, Google Play), Youview, PlayStation.
HDMI / USB 4 HDMI ports / 3 USB ports 4 HDMI ports / 3 USB ports
Wireless Features Screen Mirroring Wi-Fi Direct Screen Mirroring Wi-Fi Direct

What's in the box?

  • Remote Control
  • Stand
  • Product details

    • Product Dimensions ‏ : ‎ 4.4 x 123.1 x 71.7 cm; 14.7 kg
    • Date First Available ‏ : ‎ 14 July 2016
    • Manufacturer ‏ : ‎ Sony
    • ASIN ‏ : ‎ B01IF52BE4
    • Item model number ‏ : ‎ KD55XD8005BU
    • Customer reviews:
      4.1 out of 5 stars 335 ratings

    Important information

    Energy efficiency class

    A

    Energy consumption

    129 Kilowatt Hours Per Year per year, based on the power consumption of the television operating 4 hours per day for 365 days. The actual energy consumption will depend on how the television is used.

    Visible screen diagonal

    55" / 140 cm

    Customer reviews

    4.1 out of 5 stars
    335 global ratings

    Review this product

    Share your thoughts with other customers

    Customers say

    Customers find the TV's picture quality stunning and appreciate its top-notch functionality and ease of use with mobile devices. The setup process is straightforward, and they consider it good value for money. The sound quality receives mixed feedback, with some finding the built-in speakers adequate while others report bugged sound. The app availability and internet connectivity also receive mixed reviews, with some praising the app selection while others complain about poor software and connectivity issues. The input lag is a significant concern, with customers reporting slow operation and laggy remote control response.

    AI-generated from the text of customer reviews

    136 customers mention ‘Picture quality’126 positive10 negative

    Customers praise the TV's picture quality, describing it as stunning, bright, and bringing images to life, with one customer noting that 1080p content is upscaled perfectly.

    "...Netflix looks outstanding in any res. 4k content is getting more commonplace,qualty of talent in 4k projects is slowly getting higher...." Read more

    "...Set up is easy and takes a few minutes. There are several screen image adjustments and a custom option to adjust the screen to suit personal..." Read more

    "...The image is much more satisfying and the latency in this mode feels a heck of a lot better than the default TV mode in first person shooters...." Read more

    "...Pros It looks really good on the pine tv cabinet. It’s not too big but big enough to make an impression. The stand is solid...." Read more

    127 customers mention ‘Functionality’118 positive9 negative

    Customers are very satisfied with the TV's functionality, praising its top-notch quality, with one customer noting that it works well for gaming.

    "...Tv remote works with some ps4 functions. I've watched it drop about a frame or 2 on full 4k hd video in stats...." Read more

    "The Sony 8077 (aka xd80) 49" 4K TV is an excellent TV. It's image is excruciatingly beautiful and vastly superior to the sd70 models...." Read more

    "...Firstly a couple of positives - it meets all the standards (after some fiddling - I discuss this further down) required by the Xbox One S - see the..." Read more

    "...The HD channels are exceptional. Films, football, documentaries are all great. 4K stuff is brilliant...." Read more

    38 customers mention ‘Ease of setup’30 positive8 negative

    Customers find the TV easy to set up, with the Android TV interface being particularly user-friendly.

    "...Many don't like the User interface, but I found it simple and usable and relatively easy to navigate and set up Amazon prime movies for example...." Read more

    "...Football Mode: This is probably the easiest setting to activate as it's one of the first things available within the settings menu...." Read more

    "...Quite a neutral but attactive tv. Easy enough to set up. The Good: Picture quality very good and 1080 upscaling works brilliantly well...." Read more

    "...Android TV works well enough and it’s easy to install new apps...." Read more

    34 customers mention ‘Value for money’30 positive4 negative

    Customers find the TV to be good value for money.

    "...There's good value from so many features, and 4K found on Youtube looks awesome...." Read more

    "...This TV isn't perfect, however I do feel that money was well spent...." Read more

    "...what so ever and the blacks look very good and for £795 it's money well spent. OK here is my one word of warning!..." Read more

    "...shouting 8K. Therefore, I've decided to buy this 4K TV for a very reasonable price (at the time of writing)...." Read more

    56 customers mention ‘Sound quality’37 positive19 negative

    Customers have mixed opinions about the TV's sound quality, with some finding the built-in speakers good enough and the voice control satisfactory, while others report issues with the sound being bugged.

    "...1080p looks really nice and 4k is so immersive on it. Sound is not actually bad too...." Read more

    "...The speakers on the tv are pretty impressive...." Read more

    "...Voice control is also really usefull as it avoids the need for the onscreen keyboard. Overall i am extremely pleased for once!" Read more

    "...notice using that method that every now and then there is a slight cut in sound that lasts 0.1s which again didn't occur on my old Sony TV...." Read more

    38 customers mention ‘App availability’14 positive24 negative

    Customers have mixed experiences with app availability on this TV, with some praising the app selection while others report poor software performance and an abundance of useless applications.

    "...a new TV again, I would not buy this one because of the poor software experience. It is not good enough, either from Amazon or Sony...." Read more

    "...The bad: I love android os on my tablet. Works great, access to loads of apps and even my modest tablet and cpu handles android slickly...." Read more

    "...I have bought a Panasonic TX-40DX700B. It's software is less good and I can't control anything on my VM Tivo from the Panasonic remote, but I can..." Read more

    "...Half-screen settings mode Task-switching (quickly access recently used apps) Multiple Google accounts..." Read more

    33 customers mention ‘Internet connectivity’19 positive14 negative

    Customers have mixed experiences with the TV's internet connectivity, with some reporting good WiFi performance and plenty of connection options, while others mention issues with connectivity being lost after shutdowns and complete disconnection.

    "...This TV is a lot of fun with a lot of connectivity and options to make it 'yours'...." Read more

    "...I like the TV picture quality but the wifi dropping constantly makes the TV unfit for purpose...." Read more

    "...Inputs good amount of ports especially TV ports, ok amount of HDMI but shame only 2 can be used for HDR/4K. Love the voice function - you can..." Read more

    "...The wifi is also as awful as the older model, but where I have the TV its easy enough to plug in with a LAN cable if you want it to remain connected...." Read more

    69 customers mention ‘Input lag’20 positive49 negative

    Customers report significant input lag issues with the TV, noting that the operating system is slow and the remote control response is sluggish.

    "...It can lag when using the remote,as android decides what to do from time to time...." Read more

    "...YouView is rubbish and have used it before it is slow and not very user friendly but YouView can be switched of in the settings and you can use a..." Read more

    "...the price of this TV but chose this model specifically for the superior latency...." Read more

    "...That said, the menu system does have a slight delay in response time from the moment of input on the remote, though whilst is manageable, could be..." Read more

    Brilliant TV, let down by minor niggles that a firmware update might be able to fix and some daft design choices.
    4 out of 5 stars
    Brilliant TV, let down by minor niggles that a firmware update might be able to fix and some daft design choices.
    I purchased the 43" VA panel model. This will have superior contrast and far deeper blacks than the larger model which apparently uses an IPS panel instead. IPS is brilliant for PC monitors but I consider VA to be the best option for TV. My opinion of the image quality will therefore differ from those with the larger screens. The image quality when in the default picture mode on this TV is just absolutely excellent. I cannot fault it at all. I can't say it is "accurate" for the purists out there but it sure is sharp, punchy and vibrant which is what Joe Public (me) likes. The built-in speakers sounded par for the course but I use an external home cinema system so don't care about that. If you are buying this just to watch TV/Blu Ray etc then stop reading at this point and consider it a 5 star product. Sure you can spend more on other TV's and no doubt get a more effective HDR effect due to a brighter screen etc but for what it cost, and all the boxes it ticks, this is excellent. No arguments, end of story - just buy it now. A lot of people will be buying this for gaming as the Xbox One S and PS4 Pro will be prompting people to upgrade and this is where some issues sadly start to appear. I still consider this the best 4K HDR screen in the price range for gaming when all factors are weighed up, but you may be disappointed with some aspects versus your old 1080 screens. Firstly a couple of positives - it meets all the standards (after some fiddling - I discuss this further down) required by the Xbox One S - see the attached picture. That is one reason I bought this model specifically and not something cheaper. Also even the default TV picture mode with all the processing switched on has a lower latency than the "game mode" on many other 4K HDR TV's including many costing double the price of this one. I had a larger budget than the price of this TV but chose this model specifically for the superior latency. So the negatives: Firstly switching between "game mode" and the default TV mode just takes ages because you scroll through a list (the default TV mode and game mode are at opposite ends of the list!) and on each picture mode in the list the TV pauses as it adjusts the settings. On my previous Sony TV it would let you rapidly scroll through the list and wouldn't freeze and activate the settings on those modes in the middle of the list unless you stopped on an option for a second. I hope they can fix this with a firmware update. Personally I think it is very poor that a Sony TV doesn't have a single "game" button on the remote control to toggle back and forth between the default mode and game mode but instead forces you to drill down through menu's. Finally, initially my Xbox One S refused to tick all the boxes (in the attached image) for this TV. It would only tick the 4K and HDR boxes but said it wasn't compatible with the 10-bit stuff. After doing some reading I found out that I had to drill down deep into the menus and turned on an enhanced HDMI option. Why does that have to be toggled on?!?! There doesn't seem to be a problem having it "on" but using a basic source so why isn't it "on" by default?! Even more daft is that this enhanced 4K 10bit 60hz HDR mode when enabled only works on HDMI channels 2 and 3. So you have two channels on which to use it right? WRONG!!! Because HDMI 3 is the ARC channel!!!! Of all the stupid design decisions! Why waste one of those precious HDMI channels by putting ARC on it?! They should have had ARC on HDMI 4 or something. So I will need to connect my PS4 Pro to HDMI 2 along with the Xbox One S How do I get two into one?!? Well a 4K HDR compatible HDMI switch is £58 on Amazon! Ouch! Come on Sony, sort it out! So many schoolboy errors! EDITED A FEW DAYS AFTER WRITING THE REVIEW: I initially criticised the "game mode" for having a poor image quality compared to the mode on my previous Sony TV. It wasn't as sharp or vibrant and had a dull yellow tint. It looked like the "graphics" mode on my old Sony TV which basically turns off every single image enhancement going so you just have a raw screen. I have however been playing around and managed to make Game Mode on this TV acceptable and closer to the lovely default TV mode. My altered settings for Game Mode are as follows: Colour = 60 Contrast = Max Colour Temperature = Normal Sharpness = 80 I can't remember if the Contrast is at "Max" by default but I definitely had to change the Colour, Colour Temperature and Sharpness. The image is much more satisfying and the latency in this mode feels a heck of a lot better than the default TV mode in first person shooters. I've been playing Halo 5 and Gears of War 4 and am very happy with that aspect of it. FURTHER EDIT AFTER EVEN MORE TESTING: There appears to be problem with this TV interacting with my equipment. For example I use ARC to connect to my Onkyo home cinema. It was setup so that when you turn the TV on, it would turn on the home cinema etc. Well the home cinema would randomly turn on for no reason even when my TV was off!!!! It happened at 6am at one point! I turned off the power controls in the TV's settings but this didn't fix it! If I turn off the power controls on the Onkyo then ARC doesn't work at all. I had no problems with the identical set up when connected to my old Sony TV. So I've had to disabled ARC and run an optical lead from the TV to the Onkyo. I also notice using that method that every now and then there is a slight cut in sound that lasts 0.1s which again didn't occur on my old Sony TV. My old Sony on the other hand had an issue with ARC where it would occasionally drop the sound for a second. Shame because this new model doesn't do that. Another issue that didn't occur with my old Sony TV - I have the TV connected to my gaming PC but spend most of my time on the monitor. When gaming in full screen on the monitor (with the PC set to primary display only) I would get a freeze and a flicker for a few seconds. As if the PC thought the monitor had been unplugged and plugged in again or if (as with the Onkyo) the TV was actively sending something down the cable without permission/reason. This is despite the TV being turned off. It didn't seem to be a problem if the TV was on. I unplugged my PC from the TV and the problem ceased. Sony definitely need to get a big firmware out for this as it's a right mess at the moment.
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    Top reviews from United Kingdom

    • Reviewed in the United Kingdom on 23 November 2016
      Model Reviewed *Sony Bravia KD49XD8077 49-Inch Android 4K HDR Ultra HD Smart TV*
      I really like this TV.
      1080p looks really nice and 4k is so immersive on it. Sound is not actually bad too.
      The panel can reach very high white levels and even though LCD, it manages to create reasonable black levels.
      It can lag when using the remote,as android decides what to do from time to time. Remote is bluetooth and ir, so you don't always need to aim at the tv.
      Tv remote works with some ps4 functions.

      I've watched it drop about a frame or 2 on full 4k hd video in stats.

      Ours has a slightly brighter area across the base (1cm,see enc pic) where the edge led backlights are (yours may not) .Iam happy to accept that a 4k tv with this level of dynamic range might have a few 'quirks' when at the sub £1000 price range, and if I couldn't stand it, it would have gone back by now.
      *** I have no idea how, but this line at the bottom of the screen is no longer there in 2018. It has not been sent away, just updated via sony online****

      Using it as a pc monitor sometimes confuses the picture refinement circuitry (and me) and it's sometimes wise to turn all picture extras off on the hdmi in you have a pc on - in order to not keep getting resolution notifications/reports posted to 1/4 of the top of the screen in black(as the image quality can end up getting resampled on even a slight change in dynamic range without an actual resolution dimension change)
      ****This issue also better with updates****

      Noticed it crash once in 1 month, it rebooted and then has been fine.
      There are many things you can do in an easy way on this tv ,it can sometimes be a better substitute than another usually trusted device.
      A decent broadband speed signal is essential (it can be connected to the router directly without wifi) if you want to stream 4k prime movies/tv shows.

      Netflix looks outstanding in any res. 4k content is getting more commonplace,qualty of talent in 4k projects is slowly getting higher.
      Upscaled freeview/youview HD also is going to be hard to beat for the resultant quality at the price. Does not run hot, has a power brick (but a good one)
      I would reccomend this to a friend (on a similar budget)

      *Please note that due to my camera,and the image compression,after upload; the picture below looks 'off white' above that band of white at the bottom that I intended to illustrate.
      All that I can spot to not be quite perfect is the white band at the bottom of the picture in my home.
      Customer image
      5.0 out of 5 stars
      A Very nice tv in this price band

      Reviewed in the United Kingdom on 23 November 2016
      Model Reviewed *Sony Bravia KD49XD8077 49-Inch Android 4K HDR Ultra HD Smart TV*
      I really like this TV.
      1080p looks really nice and 4k is so immersive on it. Sound is not actually bad too.
      The panel can reach very high white levels and even though LCD, it manages to create reasonable black levels.
      It can lag when using the remote,as android decides what to do from time to time. Remote is bluetooth and ir, so you don't always need to aim at the tv.
      Tv remote works with some ps4 functions.

      I've watched it drop about a frame or 2 on full 4k hd video in stats.

      Ours has a slightly brighter area across the base (1cm,see enc pic) where the edge led backlights are (yours may not) .Iam happy to accept that a 4k tv with this level of dynamic range might have a few 'quirks' when at the sub £1000 price range, and if I couldn't stand it, it would have gone back by now.
      *** I have no idea how, but this line at the bottom of the screen is no longer there in 2018. It has not been sent away, just updated via sony online****

      Using it as a pc monitor sometimes confuses the picture refinement circuitry (and me) and it's sometimes wise to turn all picture extras off on the hdmi in you have a pc on - in order to not keep getting resolution notifications/reports posted to 1/4 of the top of the screen in black(as the image quality can end up getting resampled on even a slight change in dynamic range without an actual resolution dimension change)
      ****This issue also better with updates****

      Noticed it crash once in 1 month, it rebooted and then has been fine.
      There are many things you can do in an easy way on this tv ,it can sometimes be a better substitute than another usually trusted device.
      A decent broadband speed signal is essential (it can be connected to the router directly without wifi) if you want to stream 4k prime movies/tv shows.

      Netflix looks outstanding in any res. 4k content is getting more commonplace,qualty of talent in 4k projects is slowly getting higher.
      Upscaled freeview/youview HD also is going to be hard to beat for the resultant quality at the price. Does not run hot, has a power brick (but a good one)
      I would reccomend this to a friend (on a similar budget)

      *Please note that due to my camera,and the image compression,after upload; the picture below looks 'off white' above that band of white at the bottom that I intended to illustrate.
      All that I can spot to not be quite perfect is the white band at the bottom of the picture in my home.
      Images in this review
      Customer imageCustomer imageCustomer image
      12 people found this helpful
      Report
    • Reviewed in the United Kingdom on 24 November 2016
      The Sony 8077 (aka xd80) 49" 4K TV is an excellent TV. It's image is excruciatingly beautiful and vastly superior to the sd70 models. The silver bezel is a neatly constructed metal finish. Set up is easy and takes a few minutes. There are several screen image adjustments and a custom option to adjust the screen to suit personal preference. Most of the spec is in the 'details' of the product on Amazon ad most people motion generic detail i.e. Sound quality etc... so I'll talk about what isn't.

      It's a edge LED not direct, which is cheaper to produce, but having compared the xd70 with the xd80, this one is a clear winner. The motion flow makes a difference so chose a higher Hz option for a better pic.

      Don't expect to be able to connect your Bluetooth wireless headphones. You'll need an adaptor/transmitor to make them work, should cost somewhere around £20. Get a decent one with aptX low latency model. I'm assuming Sony will fix such a monumental flaw in time...

      The Stand is a nice brushed metal design and attaching it to a mounted stand is a simple affair.

      Many don't like the User interface, but I found it simple and usable and relatively easy to navigate and set up Amazon prime movies for example.

      It comes with a power pack that connects, rather than a fixed power plug. It's rather bulky, circa 15-20cm length, so bear that in mind when setting it up.

      Not set up the audio remote control yet or google play, so can't comment, but don't imagine it'll let me down. Not tried HDR yet either.

      In all I bought the TV for the image and this is where the TV excels. Sharp, bright, great contrast, superb colour balance. Beautiful.
      4 people found this helpful
      Report
    • Reviewed in the United Kingdom on 31 October 2016
      I purchased the 43" VA panel model. This will have superior contrast and far deeper blacks than the larger model which apparently uses an IPS panel instead. IPS is brilliant for PC monitors but I consider VA to be the best option for TV. My opinion of the image quality will therefore differ from those with the larger screens.

      The image quality when in the default picture mode on this TV is just absolutely excellent. I cannot fault it at all. I can't say it is "accurate" for the purists out there but it sure is sharp, punchy and vibrant which is what Joe Public (me) likes. The built-in speakers sounded par for the course but I use an external home cinema system so don't care about that.

      If you are buying this just to watch TV/Blu Ray etc then stop reading at this point and consider it a 5 star product. Sure you can spend more on other TV's and no doubt get a more effective HDR effect due to a brighter screen etc but for what it cost, and all the boxes it ticks, this is excellent. No arguments, end of story - just buy it now.

      A lot of people will be buying this for gaming as the Xbox One S and PS4 Pro will be prompting people to upgrade and this is where some issues sadly start to appear. I still consider this the best 4K HDR screen in the price range for gaming when all factors are weighed up, but you may be disappointed with some aspects versus your old 1080 screens.

      Firstly a couple of positives - it meets all the standards (after some fiddling - I discuss this further down) required by the Xbox One S - see the attached picture. That is one reason I bought this model specifically and not something cheaper. Also even the default TV picture mode with all the processing switched on has a lower latency than the "game mode" on many other 4K HDR TV's including many costing double the price of this one. I had a larger budget than the price of this TV but chose this model specifically for the superior latency.

      So the negatives: Firstly switching between "game mode" and the default TV mode just takes ages because you scroll through a list (the default TV mode and game mode are at opposite ends of the list!) and on each picture mode in the list the TV pauses as it adjusts the settings. On my previous Sony TV it would let you rapidly scroll through the list and wouldn't freeze and activate the settings on those modes in the middle of the list unless you stopped on an option for a second. I hope they can fix this with a firmware update. Personally I think it is very poor that a Sony TV doesn't have a single "game" button on the remote control to toggle back and forth between the default mode and game mode but instead forces you to drill down through menu's.

      Finally, initially my Xbox One S refused to tick all the boxes (in the attached image) for this TV. It would only tick the 4K and HDR boxes but said it wasn't compatible with the 10-bit stuff. After doing some reading I found out that I had to drill down deep into the menus and turned on an enhanced HDMI option. Why does that have to be toggled on?!?! There doesn't seem to be a problem having it "on" but using a basic source so why isn't it "on" by default?!

      Even more daft is that this enhanced 4K 10bit 60hz HDR mode when enabled only works on HDMI channels 2 and 3. So you have two channels on which to use it right? WRONG!!! Because HDMI 3 is the ARC channel!!!! Of all the stupid design decisions! Why waste one of those precious HDMI channels by putting ARC on it?! They should have had ARC on HDMI 4 or something. So I will need to connect my PS4 Pro to HDMI 2 along with the Xbox One S How do I get two into one?!? Well a 4K HDR compatible HDMI switch is £58 on Amazon! Ouch! Come on Sony, sort it out! So many schoolboy errors!

      EDITED A FEW DAYS AFTER WRITING THE REVIEW: I initially criticised the "game mode" for having a poor image quality compared to the mode on my previous Sony TV. It wasn't as sharp or vibrant and had a dull yellow tint. It looked like the "graphics" mode on my old Sony TV which basically turns off every single image enhancement going so you just have a raw screen. I have however been playing around and managed to make Game Mode on this TV acceptable and closer to the lovely default TV mode.

      My altered settings for Game Mode are as follows:

      Colour = 60
      Contrast = Max
      Colour Temperature = Normal
      Sharpness = 80

      I can't remember if the Contrast is at "Max" by default but I definitely had to change the Colour, Colour Temperature and Sharpness. The image is much more satisfying and the latency in this mode feels a heck of a lot better than the default TV mode in first person shooters. I've been playing Halo 5 and Gears of War 4 and am very happy with that aspect of it.

      FURTHER EDIT AFTER EVEN MORE TESTING: There appears to be problem with this TV interacting with my equipment. For example I use ARC to connect to my Onkyo home cinema. It was setup so that when you turn the TV on, it would turn on the home cinema etc. Well the home cinema would randomly turn on for no reason even when my TV was off!!!! It happened at 6am at one point! I turned off the power controls in the TV's settings but this didn't fix it! If I turn off the power controls on the Onkyo then ARC doesn't work at all. I had no problems with the identical set up when connected to my old Sony TV. So I've had to disabled ARC and run an optical lead from the TV to the Onkyo. I also notice using that method that every now and then there is a slight cut in sound that lasts 0.1s which again didn't occur on my old Sony TV. My old Sony on the other hand had an issue with ARC where it would occasionally drop the sound for a second. Shame because this new model doesn't do that.

      Another issue that didn't occur with my old Sony TV - I have the TV connected to my gaming PC but spend most of my time on the monitor. When gaming in full screen on the monitor (with the PC set to primary display only) I would get a freeze and a flicker for a few seconds. As if the PC thought the monitor had been unplugged and plugged in again or if (as with the Onkyo) the TV was actively sending something down the cable without permission/reason. This is despite the TV being turned off. It didn't seem to be a problem if the TV was on. I unplugged my PC from the TV and the problem ceased. Sony definitely need to get a big firmware out for this as it's a right mess at the moment.
      Customer image
      G D
      4.0 out of 5 stars
      Brilliant TV, let down by minor niggles that a firmware update might be able to fix and some daft design choices.

      Reviewed in the United Kingdom on 31 October 2016
      I purchased the 43" VA panel model. This will have superior contrast and far deeper blacks than the larger model which apparently uses an IPS panel instead. IPS is brilliant for PC monitors but I consider VA to be the best option for TV. My opinion of the image quality will therefore differ from those with the larger screens.

      The image quality when in the default picture mode on this TV is just absolutely excellent. I cannot fault it at all. I can't say it is "accurate" for the purists out there but it sure is sharp, punchy and vibrant which is what Joe Public (me) likes. The built-in speakers sounded par for the course but I use an external home cinema system so don't care about that.

      If you are buying this just to watch TV/Blu Ray etc then stop reading at this point and consider it a 5 star product. Sure you can spend more on other TV's and no doubt get a more effective HDR effect due to a brighter screen etc but for what it cost, and all the boxes it ticks, this is excellent. No arguments, end of story - just buy it now.

      A lot of people will be buying this for gaming as the Xbox One S and PS4 Pro will be prompting people to upgrade and this is where some issues sadly start to appear. I still consider this the best 4K HDR screen in the price range for gaming when all factors are weighed up, but you may be disappointed with some aspects versus your old 1080 screens.

      Firstly a couple of positives - it meets all the standards (after some fiddling - I discuss this further down) required by the Xbox One S - see the attached picture. That is one reason I bought this model specifically and not something cheaper. Also even the default TV picture mode with all the processing switched on has a lower latency than the "game mode" on many other 4K HDR TV's including many costing double the price of this one. I had a larger budget than the price of this TV but chose this model specifically for the superior latency.

      So the negatives: Firstly switching between "game mode" and the default TV mode just takes ages because you scroll through a list (the default TV mode and game mode are at opposite ends of the list!) and on each picture mode in the list the TV pauses as it adjusts the settings. On my previous Sony TV it would let you rapidly scroll through the list and wouldn't freeze and activate the settings on those modes in the middle of the list unless you stopped on an option for a second. I hope they can fix this with a firmware update. Personally I think it is very poor that a Sony TV doesn't have a single "game" button on the remote control to toggle back and forth between the default mode and game mode but instead forces you to drill down through menu's.

      Finally, initially my Xbox One S refused to tick all the boxes (in the attached image) for this TV. It would only tick the 4K and HDR boxes but said it wasn't compatible with the 10-bit stuff. After doing some reading I found out that I had to drill down deep into the menus and turned on an enhanced HDMI option. Why does that have to be toggled on?!?! There doesn't seem to be a problem having it "on" but using a basic source so why isn't it "on" by default?!

      Even more daft is that this enhanced 4K 10bit 60hz HDR mode when enabled only works on HDMI channels 2 and 3. So you have two channels on which to use it right? WRONG!!! Because HDMI 3 is the ARC channel!!!! Of all the stupid design decisions! Why waste one of those precious HDMI channels by putting ARC on it?! They should have had ARC on HDMI 4 or something. So I will need to connect my PS4 Pro to HDMI 2 along with the Xbox One S How do I get two into one?!? Well a 4K HDR compatible HDMI switch is £58 on Amazon! Ouch! Come on Sony, sort it out! So many schoolboy errors!

      EDITED A FEW DAYS AFTER WRITING THE REVIEW: I initially criticised the "game mode" for having a poor image quality compared to the mode on my previous Sony TV. It wasn't as sharp or vibrant and had a dull yellow tint. It looked like the "graphics" mode on my old Sony TV which basically turns off every single image enhancement going so you just have a raw screen. I have however been playing around and managed to make Game Mode on this TV acceptable and closer to the lovely default TV mode.

      My altered settings for Game Mode are as follows:

      Colour = 60
      Contrast = Max
      Colour Temperature = Normal
      Sharpness = 80

      I can't remember if the Contrast is at "Max" by default but I definitely had to change the Colour, Colour Temperature and Sharpness. The image is much more satisfying and the latency in this mode feels a heck of a lot better than the default TV mode in first person shooters. I've been playing Halo 5 and Gears of War 4 and am very happy with that aspect of it.

      FURTHER EDIT AFTER EVEN MORE TESTING: There appears to be problem with this TV interacting with my equipment. For example I use ARC to connect to my Onkyo home cinema. It was setup so that when you turn the TV on, it would turn on the home cinema etc. Well the home cinema would randomly turn on for no reason even when my TV was off!!!! It happened at 6am at one point! I turned off the power controls in the TV's settings but this didn't fix it! If I turn off the power controls on the Onkyo then ARC doesn't work at all. I had no problems with the identical set up when connected to my old Sony TV. So I've had to disabled ARC and run an optical lead from the TV to the Onkyo. I also notice using that method that every now and then there is a slight cut in sound that lasts 0.1s which again didn't occur on my old Sony TV. My old Sony on the other hand had an issue with ARC where it would occasionally drop the sound for a second. Shame because this new model doesn't do that.

      Another issue that didn't occur with my old Sony TV - I have the TV connected to my gaming PC but spend most of my time on the monitor. When gaming in full screen on the monitor (with the PC set to primary display only) I would get a freeze and a flicker for a few seconds. As if the PC thought the monitor had been unplugged and plugged in again or if (as with the Onkyo) the TV was actively sending something down the cable without permission/reason. This is despite the TV being turned off. It didn't seem to be a problem if the TV was on. I unplugged my PC from the TV and the problem ceased. Sony definitely need to get a big firmware out for this as it's a right mess at the moment.
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