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Pretty Iconic: A Personal Look at the Beauty Products that Changed the World Hardcover – 20 Oct. 2016
Over 200 iconic products that are among the best and most influential in the beauty world – past, present and future.
Packed full of beauty wisdom, Pretty Iconic takes us from the evocative smell of Johnson’s baby lotion through to Simple Face wipes, NARS Orgasm and beyond, looking at the formative role beauty plays in our lives.
Considering which much-hyped beauty buys are worth the buzz and who they might be best suited for, in Pretty Iconic Sali Hughes uses her witty, inclusive and discerning style to look at some of the most significant products in beauty – from treasured classics such as Chanel No 5, to life-changers such as Babyliss Big Hair and the more recent releases from Charlotte Tilbury, Sunday Riley and others that are shaping the beauty industry today.
Delving into the products that are simply the best at what they do, the inventions that changed our perception of beauty and the launches that completely broke the mould, Pretty Iconic is a treasure trove of knowledge from Britain’s most trusted beauty writer.
- Print length432 pages
- LanguageEnglish
- PublisherFourth Estate
- Publication date20 Oct. 2016
- Dimensions16.1 x 3.7 x 22.1 cm
- ISBN-109780008194536
- ISBN-13978-0008194536
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Product description
Review
‘Sali Hughes has created a universe filled with galaxies of beauty secrets’ Charlotte Tilbury
Praise for Pretty Honest:
‘If it’s on my face, it’s because Sali recommended it’ Caitlin Moran
‘Sali is a total joy to read. She writes about beauty with love, authority and honesty. I trust her completely’ Marian Keyes
‘Obey Sali. She knows her stuff’ India Knight
‘Sali decodes beauty for any woman with smart, simple and practical advice’ Bobbi Brown
‘It covers everything … and is full of knowledge, tips and how-tos that even the most seasoned cosmetics pro can learn from’ ViviannaDoesMakeup
‘OK I'll make this quick. If you are female and have skin you need this book’ Caroline Hirons
Synopsis
Over 200 iconic products that are among the influential in the beauty world - past, present and future.
Packed full of beauty wisdom, Pretty Iconic takes us from the evocative smell of Johnson’s baby lotion through to Simple Face wipes, NARS Orgasm and beyond, looking at the formative role beauty plays in our lives.
Considering which much-hyped beauty buys are worth the buzz, and who they might be suited for, in Pretty Iconic Sali Hughes uses her witty, inclusive and discerning style to look at some of the significant products in beauty - from treasured classics such as Chanel No 5, to life-changers such as Babyliss Big Hair, and the recent releases from Charlotte Tilbury, Sunday Riley and others that are shaping the beauty industry today.
Delving into the products that are simply the best at what they do, the inventions that changed our perception of beauty and the launches that completely broke the mould, Pretty Iconic is a treasure trove of knowledge from Britain’s trusted beauty writer.
Synopsis
Over 200 iconic products that are among the influential in the beauty world - past, present and future.
Packed full of beauty wisdom, Pretty Iconic takes us from the evocative smell of Johnson’s baby lotion through to Simple Face wipes, NARS Orgasm and beyond, looking at the formative role beauty plays in our lives.
Considering which much-hyped beauty buys are worth the buzz, and who they might be suited for, in Pretty Iconic Sali Hughes uses her witty, inclusive and discerning style to look at some of the significant products in beauty - from treasured classics such as Chanel No 5, to life-changers such as Babyliss Big Hair, and the recent releases from Charlotte Tilbury, Sunday Riley and others that are shaping the beauty industry today.
Delving into the products that are simply the best at what they do, the inventions that changed our perception of beauty and the launches that completely broke the mould, Pretty Iconic is a treasure trove of knowledge from Britain’s trusted beauty writer.
About the Author
Sali Hughes is a leading journalist, presenter and broadcaster with over 24 years’ experience. A former magazine editor, she is the beauty editor on the Guardian. In 2018, she co-founded the non-profit collective Beauty Banks and in 2022 she was awarded an Honorary Fellowship from Cardiff University for services to journalism and charity. Sali has a large social media presence and can be found on Twitter and Instagram @salihughes. She lives in Brighton.
Product details
- ASIN : 000819453X
- Publisher : Fourth Estate (20 Oct. 2016)
- Language : English
- Hardcover : 432 pages
- ISBN-10 : 9780008194536
- ISBN-13 : 978-0008194536
- Dimensions : 16.1 x 3.7 x 22.1 cm
- Best Sellers Rank: 138,969 in Books (See Top 100 in Books)
- 67 in Conceiving & Infertility
- 176 in Fashion & Style (Books)
- 281 in Fashion Design
- Customer reviews:
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Learn more how customers reviews work on AmazonCustomers say
Customers find this book to be a lovely coffee table read that brings back memories of iconic beauty products. They appreciate its beautiful writing style and profound knowledge, with one customer noting how it provides glorious detail. The book is entertaining and customers find it funny, while also serving as a great gift option.
AI-generated from the text of customer reviews
Customers find the book interesting and thoroughly enjoyable, describing it as a lovely coffee table book.
"...that reminds me of the most stylish, classic glossy magazines and fantastic photography that correctly treats Mr Matey bubble bath with as much..." Read more
"...Somebody very kindly lent this lovely chunky book to me after learning I was a big fan of Sali’s beauty column in The Guardian...." Read more
"...makes an icon, with a memoir-ish slant makes it the perfect companion piece to Pretty Honest, which had practicality at its heart...." Read more
"...I loved this book, I could relate to it all, from the absence of 'high end' products through my childhood, to my love if all beauty and make-up..." Read more
Customers find the book nostalgic, describing it as a delightful beauty bible and a lovely trip down memory lane, with one customer noting how it brings back memories of female relatives' bathroom cabinets.
"...with a lovely font that reminds me of the most stylish, classic glossy magazines and fantastic photography that correctly treats Mr Matey bubble..." Read more
"...It's a gorgeous celebration and analysis of what makes an icon, with a memoir-ish slant makes it the perfect companion piece to Pretty Honest, which..." Read more
"I was bought this book as a gift because it looked pretty but I Really enjoyed reading it. Very nostalgic and some interesting facts I learned...." Read more
"...icons I hadn't indulged in myself and it brought back lovely memories of moments in time...." Read more
Customers appreciate the writing style of the book, describing it as beautiful and well-presented, with one customer noting how it provides glorious detail.
"...beautifully designed with a lovely font that reminds me of the most stylish, classic glossy magazines and fantastic photography that correctly..." Read more
"A beautiful book full of beautiful writing about the products that have meant most to Sali, to the beauty industry and to the world at large...." Read more
"...Apart from that it was enjoyable and well written." Read more
"...the eclectic nature of the products she had chosen and she writes with passion and a clear love for her subject which made this thoroughly absorbing." Read more
Customers find the book profoundly knowledgeable and insightful, with one customer noting it includes interesting facts and another mentioning it provides a personal take on the subject.
"...They are written about with warmth, wit and insight and it's a joy to read about them...." Read more
"...The deal breaker was/is the superb Index, essential for a non-fiction eBook. The photos are b/w on my Kindle, but it downloaded super-fast...." Read more
"...And the additional history and detail you get is as fascinating as history and detail about anything always is when it's offered by a passionate..." Read more
"...This is how i discovered Sali. Her no nonsense, profoundly knowledgeable and eclectic style got me hooked. Her writing is the same...." Read more
Customers find the book interesting to read about iconic beauty products, with one customer noting how it introduced them to new products and another highlighting the analysis of what makes an icon.
"...It's a gorgeous celebration and analysis of what makes an icon, with a memoir-ish slant makes it the perfect companion piece to Pretty Honest, which..." Read more
"...Very nostalgic and some interesting facts I learned. Also great for some new product ideas!" Read more
"This is an interesting and nostalgic read/listen..." Read more
"...The products she has selected really are iconic - I am by no means a beauty nerd but I was familiar with all but a handful, although I hadn't..." Read more
Customers enjoy the book's wit, with several noting Sali's writing style and one mentioning her wonderful way with words.
"...They are written about with warmth, wit and insight and it's a joy to read about them...." Read more
"...Sali has a wonderful way with words, despite a few points being lost on me in her enthusiasm in getting the whole 360 degree picture across...." Read more
"...was worried it was too nerdy, but I'm not a beauty nerd and it was so funny, nostalgic and moving about things that are or have been part of all of..." Read more
"...personal memories to professional experience all told in an articulate chatty way. It's like listening to a good friend...." Read more
Customers find the book entertaining, with one mentioning it made them laugh.
"...Apart from that it was enjoyable and well written." Read more
"I loved this book. It was absolutely fascinating. I am not a huge fan of beauty products...." Read more
"...Sali's writing is witty and engaging, she not only describes the product but the scenario around it and that makes this a hugely enjoyable way to..." Read more
"...- "most of what you need to know presented in a clear and entertaining way"!" Read more
Customers find the book makes a great gift.
"...Great gift for anyone obsessed with beauty products." Read more
"bought for present." Read more
"Really interesting book,well presented lovely gift,bought four for different friends" Read more
"Good present for my wife" Read more
Reviews with images

Wonderful journey into the past.
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 20 November 2016One of the few times I made an exception to my rule of only reviewing fiction on my blog was when I reviewed Sali Hughes' Pretty Honest - and I've decided to make another exception for Sali's second book because Pretty Iconic is such a very special (and I think unique) book that I want to tell people about it.
Image result for pretty iconicSali Hughes is a journalist who writes about a whole range of subjects including politics, film and women's issues and is also well-known for her beauty column in the Guardian and her own website, [...]. Pretty Iconic is a pleasingly solid and chunky book of short essays about iconic beauty products.
Now, this would be a truly lovely read if it were entirely about the obvious candidates - Chanel No5, Crème de la Mer, Touche Éclat and so on - and indeed, all these products do make an appearance. They are written about with warmth, wit and insight and it's a joy to read about them. But where the real genius of this book lies is in the decision to include alongside them many, many more offbeat and less glamorous choices. Rimmel Hide The Blemish, Carmen heated rollers, Immac, Head & Shoulders and even the monstrous scrunchie ... they all turn up here, and they're all written about with every bit as much affection as Mac Ruby Woo lipstick and Eve Lom Hot Cloth Cleanser.
I'm sure not everybody feels the same way as I do about this stuff. I know not everyone is quite as nerdy as me about things you could buy in Boots in 1990, the nail polish Uma Thurman wore in Pulp Fiction or the specific Max Factor face powder worn by Hollywood icons of the 1950s*. But this book honestly moved me to tears. White Musk perfume and Morello Cherry Lip Balm took me instantly back to being 14 and spending my saved-up pocket money at The Body Shop with my friends during London shopping trips. My mum wore Rive Gauche in the 80s and I wear it myself now (and so should you; it will never not be good). I practically squeaked with excitement at the memory of Natrel Plus deodorant, which I made my dad buy me as part of the weekly shop from Tesco in my teens because the colour schemes of the different fragrances matched my bedroom. I wept at the observation that bath cubes have essentially died out with a generation of nans and if you don't cry at Sali's chapter on Old Spice and the memories of her grandad its scent still carries for her, or when she talks about the Revlon lipstick shade worn by her late friend Carey Lander, you probably aren't human. That said, there are plenty of chapters that made me laugh a lot too (Shaders & Toners and Girl's World spring to mind).
I saw yesterday that Nigel Slater, my favourite food writer of all time, was praising Pretty Iconic on Twitter. If you like the way Nigel Slater writes about food (and agree with him that food, whether it's an eye-wateringly expensive lobster or children's penny sweets, means so much more than something to eat) you will also like the way Sali Hughes writes about beauty. It's a very personal take on the subject and a very evocative one.
I should also add that the book is beautifully designed with a lovely font that reminds me of the most stylish, classic glossy magazines and fantastic photography that correctly treats Mr Matey bubble bath with as much reverence as Sisley Black Rose Mask. If there is anyone in your life who is fascinated by beauty and grooming - men's or women's - then buy it for them now, or put it under the tree on Christmas morning.
*Creme Puff, obviously
- Reviewed in the United Kingdom on 1 September 2017Pretty Iconic: A Personal Look at the Beauty Products that Changed the World]
Somebody very kindly lent this lovely chunky book to me after learning I was a big fan of Sali’s beauty column in The Guardian. Immediately, knowing this was going to have to be returned at some point, I delved into the volume with pen and paper to hand to take notes. Soon I was thinking I need to get my own copy, as there are so many good products I need, and my list was getting so long well before I reached page 100!
A nice silky attached bookmark would have been the cherry on the cake, but maybe I’m being a tad picky here. The deal breaker was/is the superb Index, essential for a non-fiction eBook. The photos are b/w on my Kindle, but it downloaded super-fast. I think I should write further on the Index, as this is a review and should be useful as well as a shameless piece of ‘vanity’ publishing about my good old days. As stated in the eBook, the page numbers relate to the printed version of the book. They don’t match the pages of your eBook. Now for some reference books, this could well be a problem if you are flipping backwards and forwards and your particular reference point is repeated numerous times, as you will have to skim down through pages of your searched word to find the correct page. With me so far? Good. Now with Sali’s book, I didn’t find this a problem, and was quite happily able to use my search engine on my Kindle to dip in and out. I would argue, however, that it helped I was already familiar with the hardback version, so I had a good feel for the text and content.
Sali has a wonderful way with words, despite a few points being lost on me in her enthusiasm in getting the whole 360 degree picture across. I read the whole book from cover to cover. OK, I cheated a bit now and then by flicking through the final third of the book and picking out a few of my old must-haves. Favourite quote? The following resonates for me on several levels: ‘You can’t polish muck, but you can roll it in glitter.’
So many of these iconic products have an interesting story attached, and I swear I could smell them as they were described. It is quite moving when Sali relates the memories of visits to her grandparents, attaching them to the smell of Old Spice and Max Factor Crème Puff. Even if Sali does not especially love a specific product, she gives her reasons why, but more often than not empathises with those who do love it, and reiterates that sometimes this beauty item has set the bar for others. These may or may not suit your particular skin more, but as we know, the beauty industry is constantly seeking to improve itself. That said, there are some products which have been through changes, and then been returned to how they were. Other products, Sali argues, may have a cheaper alternative, but if we stop buying those originals then they could be lost forever.
If you are interested, read my damning review of Bourjois 1 Seconde Mascara Waterproof , and my search for a good alternative. I have just gone back to look at my review, and am stunned to see the product has been given a sprinkling of five star reviews. Perhaps there are a lot of panda wannabees out there, who knows?! No. 7 was recommended; and ditched after a few attempts because of the strange black tics that appeared on my face. Currently I am using MAC, but Sali has given other makes a recommendation such as Diorshow, Lancome, and Maybelline which I will certainly add to my list.
Miners; Buf-Puf; Minty roll-on lip gloss, oh joy; though I never had any luck with Sun-in; miss Prescriptives like an old friend, and am still waiting for a Girls’ World! I wish they’d had Bioré Pore Strips when I was seventeen. I think Terracotta (Pour Homme!) was the highlighter cum blusher cum gritty yet exotic fake tanner I invested in back in the late Eighties, which ended up all over the bedroom carpet when Mum was babysitting, and greeted me with a ‘He gets into all your things!’ If only I had known about Avon’s Skin So Soft Original Dry Oil back then. It would also have been handy in Italy and Malta. Just don’t get me started on Tanfastic, please. I was doing the orange face look way before it became super-trendy, kidding myself I looked as cool as the Charlie Girl. No, not really. But I did aspire to have that thing going where everything you did as a girl about town looked as if filmed in slow motion. And Shanida was my signature fragrance once upon a teenage time.
Whatever happened to those cute little barrels of Linco Beer? Right, enough of the trip down memory lane, I’m off with my shopping list! I shall be in budgeting and cost-effective mode. Like Sali, I have found various products have imbued with me with as much enthusiasm as a Brexiteer looking to stay within the EU. Certain monikers also make me cringe in the same fashion as idioms such as wifie, hubbie, other half, and my all-time nemesis ‘the missus’. That aside, I think I shall be working through Sali’s recommendations for years to come!
- Reviewed in the United Kingdom on 27 October 2016A beautiful book full of beautiful writing about the products that have meant most to Sali, to the beauty industry and to the world at large. It's a gorgeous celebration and analysis of what makes an icon, with a memoir-ish slant makes it the perfect companion piece to Pretty Honest, which had practicality at its heart. I heard in an interview that she was worried it was too nerdy, but I'm not a beauty nerd and it was so funny, nostalgic and moving about things that are or have been part of all of our lives, from Shield soap to Loulou perfume that I absolutely loved it. And the additional history and detail you get is as fascinating as history and detail about anything always is when it's offered by a passionate expert who adores her subject.
- Reviewed in the United Kingdom on 28 January 2022I was bought this book as a gift because it looked pretty but I Really enjoyed reading it. Very nostalgic and some interesting facts I learned. Also great for some new product ideas!
- Reviewed in the United Kingdom on 1 December 2016I saw this book mentioned on an L'Occitane FB post and took a look. I loved this book, I could relate to it all, from the absence of 'high end' products through my childhood, to my love if all beauty and make-up from my teens into my 20's and now my 30's. There were few icons I hadn't indulged in myself and it brought back lovely memories of moments in time. Like a good tune, I remembered exactly when and were I wore it.
I have bought 6 copies for the women in my life for Christmas who I know will appreciate this, only downside was it cost me a fortune ordering some future icons I just hadn't tried yet!
I didnt know who Sali was before this but her book was a delightful read into one of my passions.
Top reviews from other countries
- GinaReviewed in the United States on 8 July 2023
5.0 out of 5 stars 5 stars for tbe book - 0 stars for Amazon. I bought new, book arrived used.
5 stars for tbe book - 0 stars for Amazon and the packing. I bought this to give as a gift and was incredibly disappointed that it came bent, scratched, ripped and dirty. I had to order another one from my local bookstore so I was sure to get a nice new copy. The book itself is fabulous though, and I highly recommended it! Sali is a treasure.
Gina5 stars for tbe book - 0 stars for Amazon. I bought new, book arrived used.
Reviewed in the United States on 8 July 2023
Images in this review
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Cliente AmazonReviewed in Spain on 11 December 2016
5.0 out of 5 stars 5 estrellas
Llegó muy rápido y en perfectas condiciones.
Si os gusta Sali esta es una perfecta continuación a su anterior libro. Ahora escribe en formato de enciclopedia sobre los productos más icónicos de la historia del maquillaje/perfume/belleza.
Y además la presentación del libro es una preciosidad.
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federica valtolinaReviewed in Italy on 9 December 2020
2.0 out of 5 stars Stampa incorretta
The media could not be loaded.
- Dharmika TamboliReviewed in India on 23 January 2021
2.0 out of 5 stars Information are not too usefual they all available
Not good
- Patricia D.Reviewed in Canada on 6 January 2017
5.0 out of 5 stars Great read!
I have read and enjoyed Sali's first book, Pretty Honest, and I'm part-way through this one. I'm going slowly just because it is such an enjoyable read! She is an absolutely marvellous writer. I also love her column in The Guardian.