Yousef Akbar launched his contemporary evening wear brand in 2017.  Born and raised in Jeddah Saudi Arabia, Yousef Akbar went to Australia to study Logistics. However, fashion was his calling and it was while completing his bachelor’s and master’s degree in Sydney, that Yousef discovered one could study and train for a career in fashion. Thus, he embarked on a Bachelor of Fashion which he completed in 2016 and debuting the brand in 2017.

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Fascinated by the interaction of the cloth and body, Akbar is about challenging convention in cutting and construction of garments while maintaining elegance and femininity. It is the voice he uses to deliver his message and express in the form of fabric worn on the body.