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Song, Aimee
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Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform Paperback – Illustrated, September 20, 2016

by Aimee Song (Author), Diane Von Furstenberg (Foreword)
4.5 out of 5 stars 563 ratings
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A New York Times bestseller from Instagram star Aimee Song, creator of the popular fashion blog Song of Style, the very first how-to Instagram guide, Capture Your Style, breaks down the essentials to taking gorgeous photos and building your brand and following.

With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Song includes insider tips on curating a gorgeous feed and growing an audience.

In this ultimate how-to Instagram guide, you’ll learn:
  • How to brighten, sharpen, and filter your photos
  • The best apps and filters
  • How to prop and style food and fashion photos
  • Ways to craft your voice and story on Instagram
  • How to gain more Instagram followers
  • Secrets behind building a top Instagram brand
  • How to transform an Instagram hobby into a successful business
  • Tips for driving revenue based on your following

Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.
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  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    Abrams Image
  4. Publication date
    September 20, 2016
  5. Dimensions
    8 x 0.5 x 8 inches
  6. ISBN-10
    9781419722158
  7. ISBN-13
    978-1419722158
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Editorial Reviews

Review

“Aimee’s Instagram is impeccable and has made her a star; now she’s taking it to the next level by giving us all of her secrets in one book.”―Garance Doré, author of New York Times bestseller Love Style Life

“Engaging, informative, practical, and fun, this book is a must for any millennial hoping to take the digital world by storm.”―Diane von Furstenberg, designer

“Aimee has an incredible ability to capture simple, everyday moments and vault them to next-level chic. It’s amazing that we now have a guide to her filter-genius ways. #goals.”―Shay Mitchell, actress, Pretty Little Liars

"This beautiful book is a must-buy if you’re interested in optimizing your content, no matter if you’re just starting out or already have countless followers. Aimee does an incredible job of pulling back the curtain on how to build a top Instagram brand, and this engaging, practical guide will help take your imagery, strategy, and skills to the next level.”―Hillary Kerr and Katherine Power, founders of Clique Media Group (Who What Wear)

“An absolutely brilliant read and a smart analysis of the dynamics behind the crazy world of Instagram. Aimee will help you make your IG account fabulous while staying true to yourself.”―Chiara Ferragni, fashion influencer, creative director of CF, and model

“Finally! Aimee has written the first book to open doors on Instagram, and has given us all the opportunity to tap into her wildly creative techniques for taking incredible photos and curating a beautiful life.”―Rebecca Minkoff, designer

“I have always admired Aimee’s style, and this book is such a beautiful reflection of who she is, perfect for anyone looking for inspiration.”―Amanda Steele, actress, model, and Influencer

"In the digital age, everyone is a photographer, but Aimee Song stands out for her unique eye and the genuine glimpses into her life. Her practical tips on building the ultimate Instagram feed will be helpful to newbies and experts alike."―Imran Amed, Founder of The Business of Fashion

About the Author

Aimee Song is the blogger behind Song of Style, a popular fashion and interior design blog. With over three million Instagram followers and four million monthly views to the website, she’s been featured on the Forbes 30 Under 30 list and has collaborated with luxury and commercial brands including Michael Kors, Diane von Furstenberg, Tiffany & Co., Elle, Maybelline, L’Oréal, Roxy, Seven For All Mankind, Gucci, Valentino, Macy’s, Bloomingdale’s, Express, Nine West, TopShop, Levi’s, Chloé, Marc Jacobs, Gap, eBay, Dolce & Gabbana, CoverGirl, and more. Song also runs an interior design business, Song of Style Design, and frequently appears on national television spots for CoverGirl, E!, MTV, and more. She lives in Los Angeles.

Product details

  • ASIN ‏ : ‎ 1419722158
  • Publisher ‏ : ‎ Abrams Image; Illustrated edition (September 20, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 9781419722158
  • ISBN-13 ‏ : ‎ 978-1419722158
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 8 x 0.5 x 8 inches
  • Customer Reviews:
    4.5 out of 5 stars 563 ratings

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Song, Aimee

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Customer reviews

4.5 out of 5 stars
563 global ratings

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Customers say

Customers find the book's information quality positive, with lots of tips for improving Instagram content. Moreover, they appreciate the photo ideas and find it easy to understand. However, the value for money receives mixed feedback, with several customers considering it a waste of money.

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46 customers mention "Information quality"43 positive3 negative

Customers find the book's information quality positive, with many noting it provides lots of tips and useful Instagram advice. One customer mentions it's particularly helpful for new users.

"...The author, Aimee, is awesome. She fills the book with fun and witty insights and advice on how to be a better Grammar.... and then there are the..." Read more

"...The book is a nice combination of information, easy reading, and photography...." Read more

"...This was a quick crash course for them. Happy to share :)" Read more

"...great getting an insight into her journey as a blogger and learning some of her top tips...." Read more

25 customers mention "Photo quality"25 positive0 negative

Customers appreciate the photo quality of the book, describing it as a pretty coffee table book with great photo ideas, and one customer notes that it includes pictures for reference.

"...Holy moly. Beautiful, vivid, vibrant photos from her own account that demonstrate her successful techniques...." Read more

"...The book is a nice combination of information, easy reading, and photography...." Read more

"...a great find if you are interested in blogging and improving your Instagram presence." Read more

"...I loved how she provided examples using past pictures from her blog...." Read more

12 customers mention "Ease of read"12 positive0 negative

Customers find the book easy to read and understand, with one customer noting it's a quick page-by-page guidebook that can be put to use right away.

"...We were able to learn some great (and easy to implement) items that are sure to help us!" Read more

"...Easy read, you can finish it in a day." Read more

"...The book is an easy read with a little bit of a "how to" aspect...." Read more

"...Aimee has a way of delivering the information needed in such a casual way, you feel as though you're chatting with a girlfriend over brunch..." Read more

7 customers mention "Value for money"3 positive4 negative

Customers have mixed opinions about the book's value for money, with some considering it a waste of money.

"...The content is a little bit out of date. Not very interesting - the story part. Like some of the photo editing tips." Read more

"...and there were tips and things I never thought about, it was worth the buy for me. Easy read, you can finish it in a day." Read more

"It just show how i do instargram and take a pics. Waste money!" Read more

"...Plus, the price is quite low![..." Read more

bueno pero un poco lesionado
3 out of 5 stars
bueno pero un poco lesionado
El libro como tal es mejor de lo que esperaba, pero físicamente me llegó un poco destruido, tiene pequeñas rasgadas en algunas partes y la pasta de atrás está doblada, mala suerte ):
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Top reviews from the United States

  • Katlyn Minard
    5.0 out of 5 stars Aimee Song = my new style icon
    Reviewed in the United States on January 26, 2017
    Verified Purchase
    I bought this book for myself initially, and liked it so much that I bought it for a friend as a Christmas gift. If you love Instagram like I do and can't get enough of it, this is the book for you. The author, Aimee, is awesome. She fills the book with fun and witty insights and advice on how to be a better Grammar.... and then there are the pictures. Holy moly. Beautiful, vivid, vibrant photos from her own account that demonstrate her successful techniques. It's eye candy -- dozens of photos of gorgeous outfits, amazing scenery, and expertly done selfies. Whether you're a professional who is looking to use Instagram as a platform to promote yourself, or just a regular person like me who wants to step up their game and take better photos, this is the perfect starter kit! Would make a great stocking stuffer or coffee table book!
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  • MaddisonLo
    5.0 out of 5 stars Informational and Easy to Read - Even for a Social Media Manager
    Reviewed in the United States on October 3, 2016
    Verified Purchase
    Great read for people trying to up their Instagame. My friend and I picked up Aimee's new book to help us with our new site [...] so that we could really improve our Instagram account. We are both professional marketers and manage several social media accounts, but we have never done one for a 'lifestyle' company. The book is a nice combination of information, easy reading, and photography. We were able to learn some great (and easy to implement) items that are sure to help us!
    8 people found this helpful
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  • Ryan
    5.0 out of 5 stars Great crash course for new Instagram Users
    Reviewed in the United States on September 6, 2017
    Verified Purchase
    Honestly, was pretty surprised I ended up enjoying this book.

    Though the first few pages were kind of pointless (if you already know Instagram and its lingo) she does offer a lot of great feedback in terms of angles and goals. The author really has thought thoroughly through the Instagram product and it makes sense why she is so successful. Wishing the author the best of luck and hope she enjoys the fruits of her efforts.

    I even recommended the book to a few friends who don't really use Instagram but would like to get started on it. This was a quick crash course for them. Happy to share :)
    2 people found this helpful
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  • Samantha Miles
    4.0 out of 5 stars I was super excited about this book and overall the content is ...
    Reviewed in the United States on October 9, 2016
    Verified Purchase
    I was super excited about this book and overall the content is great! But for someone who has built an entire career from blogging you would think they would have higher quality images in their book! The resolution looks terrible and you can clearly see the grain. Slightly disappointed by that, but overall a great find if you are interested in blogging and improving your Instagram presence.
    4 people found this helpful
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  • Brittany
    5.0 out of 5 stars Great tips, even if you're an experienced blogger
    Reviewed in the United States on November 3, 2016
    Verified Purchase
    The concepts in this book aren't super complex or anything (especially if you're an experienced IGer like me), but then again neither is Instagram! It was great getting an insight into her journey as a blogger and learning some of her top tips. I loved how she provided examples using past pictures from her blog. It was also super refreshing to know a top blogger like her really does just user her phone's camera. She is just strategic enough with planning and editing her shots to make those simple pics look amazing. Thanks Aimee!
    7 people found this helpful
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  • OMG ARTISTRY
    5.0 out of 5 stars Don't normally write reviews but..
    Reviewed in the United States on July 10, 2017
    Verified Purchase
    Excellent book for someone with 10 followers all the way to someone like me with 124k followers. Great for improving content on your page. I don't normally write reviews, but I saw some negative feedback on here and Aimee does a great job of exactly what the description says. There's no magical button how to get followers, but with great content with context, you will attract the people best fit your aesthetics. Great job Aimee! Highly recommend.
    2 people found this helpful
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  • J Koivula
    3.0 out of 5 stars Pointlessly gendered and gratingly peppy, still useful
    Reviewed in the United States on January 6, 2018
    Verified Purchase
    Wanted to read something about Instagram and this was one of the few books that were for individuals and not businesses. Useful stuff, but for some reason written solely for women. Still, useful primer. Seriously lightweight, but I guess it might go with the medium. I wonder if there are some more serious books about Instagram yet?
    2 people found this helpful
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  • Jen
    5.0 out of 5 stars Easy read, you can finish it in a day
    Reviewed in the United States on January 2, 2017
    Verified Purchase
    Originally I thought it was more tips for those already on Instagram, instead a lot of it was how to start an instagram. But none the less I thought it was very helpful and there were tips and things I never thought about, it was worth the buy for me. Easy read, you can finish it in a day.
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Top reviews from other countries

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  • shey
    5.0 out of 5 stars me encanta .....
    Reviewed in Spain on May 22, 2017
    Verified Purchase
    llego a tiempo , y el libro excelente ... recomendado es muy interesante sirve de mucha ayuda para hacer buenas tomas de fotos de moda.
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  • Manuela
    5.0 out of 5 stars Vale la pena comprarlo per chi vorrebbe realizzare al meglio un profilo Instagram
    Reviewed in Italy on February 22, 2017
    Verified Purchase
    Bellissimo libro che ci racconta come creare al meglio un profilo Instagram ,dettagli,foto stupende e racconti "normali "che tutti noi possiamo realizzare prendendo i suoi consigli!!!ottimo
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  • öfterKunde
    5.0 out of 5 stars sehr gut erklärt
    Reviewed in Germany on July 29, 2017
    Verified Purchase
    Ich wollte verstehen wie Instagram funktioniert, interessiere mich aber nicht die Bohne für Mode. Trotzdem war dieses kleine ebook sehr praktisch für mich. Es erklärt alle möglichen Begriffe mit denen man umgehen muss und gibt daneben viele gute Hinweise, deren Effekt man sofort bemerkt, wenn man sie umsetzt. So konnte ich Instagram recht schnell nach meinen Bedürfnissen ausrichten.

    Das Buch geht nicht in die Tiefe was eine gewerbliche Nutzung angeht, aber das wäre ohnehin vergeudete Zeit gewesen, da die Sachlage dafür in jedem Land so unterschiedlich ist und man in Deutschland ohnehin sehr eingeschränkt ist. Daher top!
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  • 晶ちゃん
    5.0 out of 5 stars 写真
    Reviewed in Japan on May 4, 2020
    Verified Purchase
    表紙が可愛かった
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  • mij
    5.0 out of 5 stars song of style
    Reviewed in Mexico on August 31, 2017
    Verified Purchase
    Aimee song es de mis bloggers favoritas y me encanta que sea tan creativa con sus fotos, este libro te enseña a tener un instagram como el de una blogger (así de bonito)
    Report