*UPDATE: It has been a few weeks and I still haven’t receive and a response let alone any acknowledgment of the product label issue from Naked Nutrition. It is a bit of a letdown as I really enjoy the product and their customer service appears to be nonexistent. I’ll continue to use this product for now until I find something equivalent or better to replace it with. It doesn’t sit right with me that they have basically ignored my concerns. Before I address the serving size issue that I discovered in this product, I want to mention my thoughts on this great product. The Naked Whey Chocolate 1lb product is the best tasting whey protein (& ease to mix) product that I have tried so far. And believe me, I have tried many over the last 10 years or so. The Chocolate flavor of this product comes from the cacao powder and coconut sugar. It is a very light chocolatey taste that is not overpowering and provides just enough flavor to get the product down without leaving behind an undesirable aftertaste that sometimes comes with other products that use artificial ingredients/sucralose. Some people have said in reviews on here that its not flavorful enough - well lemme tell you - a protein shake isn't a dessert. It isn't meant to be a milkshake from In N Out. Its a nutritional product to help you reach your training goals. I'd also say that the flavor and mixing is greatly dependent on how much product you combine with what proportion of water. I combine 2 servings (76g of powder) with 15oz of water (or 38g of powder to 7-8oz of water). That has been the perfect ratio for me for chocolate. Try it and I think you'll be happy with it. But ultimately it does come down to personal preference. Mixing wise, I haven't experienced any lumps at all. The product (using my powder to water ratio) is super smooth after shaking it. My technique for shaking the bottle (and avoiding lumps) is to turn it upside down immediately after I add the water - slap the bottom of the bottle to allow the powder on the bottom to release into the water - and shake the bottle for a while upside down before finishing shaking right side up. I let the bottle sit for about 30-45 minutes at room temperature so that all of the frothy foam can settle down. Meanwhile I go about my workout during this time period, and afterwards I have liquid gold. The mistake that people make is that they shake the bottle right side up the entire time and the bottom of the bottle where the powder is gets stuck there. Also people try to drink the shake immediately with all of the frothy foam present which makes for an unpleasant experience. Honestly the directions on the product label should explain some of these best practices. But anywho, so to get to the serving size issue. I recently brought this to the attention of Naked Nutrition a few days ago and I am still awaiting a response. But I have noticed that in the Naked Whey 1lb (Chocolate) the serving size is way off when using 2 scoops with the included scooper. I love this product but in my experiment testing the accuracy of the nutrition's facts label serving size using the included scooper, I found that a true serving size (2 scoops) weighed 58g instead of 38g. I have included a photo showing this. I used two different scales zeroing out the weight with an empty container. I put one LEVELED OFF scoop into a container and it registered 29g. I added a 2nd LEVELED OFF scoop and the total weight was 58g. The nutrition label listed serving size for 2 scoops is 38g. That means that the true weight of a 2 scoop serving size is 20g higher than what your company has listed. The U.S. Food & Drug Administration (FDA) allows for nutrition facts on the label to be off the mark by no more than 20% of the listed value. However 58g represents a value that is 52.62% higher than the label listed serving size of 38g. Also if the true serving size (using their scooper) is this off, that also means that the servings per container is incorrect as well. Additionally, I LEVELED OFF each scoop whereas the directions on the product label advise to "Add two ROUNDED scoops of Naked Whey to 6-10 oz of water..." If I had followed the product directions and ROUNDED each scoop, the true serving size would have been higher than 58g. Therefore, the product directions also need some adjustment. I am not sure if the included scooper in this product is the culprit. Or whether the listed serving size is a miscalculation that the company has made failing to properly account for the density and volume of this product given the added coconut sugar and cacao powder within the protein powder. I have come across a number of reviews on Amazon and other sites that show customers complaining that they seemed to go through the product much faster than the number of servings listed on the label. In my opinion, this is clearly why. Those customers either did not have a food scale at home or even think that the serving size would be inaccurate. While this inaccuracy is annoying since you'd have to use a food scale to get very accurate serving sizing per shake, the product itself is rock solid.