$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Phthalate-Free, No Fragrance Added, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12912149
UPC: 071249749012
Item Number (DPCI): 052-04-0448
Origin: Assem USA w/foreign/dom. parts
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1' '
Shipping details
Estimated ship dimensions: 7.874 inches length x 3.4646 inches width x 1.1024 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4905 reviews
easy to apply: 4.12 out of 5
easy to remove: 3.78 out of 5
long lasting: 3.6 out of 5
quality: 3.47 out of 5
value: 3.45 out of 5
57% would recommend
697 recommendations
Terrible new formula
1 out of 5 stars
Thumbs down graphic, would not recommend
KS - 4 days ago, Verified purchaser
This was the mascara that I used for decades and now it clumps. Also, very difficult to remove. Go back to the old formula! Horrible experience!
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi KS. We are sorry to discover that your L'Oreal Paris Voluminous Mascara is clumping. We may be reached at 800-322-2036 M-F 9am to 5pm EST and provide the advisor taking your call with #42457917. Please have the product available when calling.
Gummy and not easily removable
1 out of 5 stars
NMcD - 4 days ago
originally posted on lorealparisusa.com
I’ve loved and used L’Oréal voluminous original for years but they have changed their formula. Now it’s gummy and I’m disappointed with it. Please change it back
Bring back the old formula!
1 out of 5 stars
Suzy Q 2 - 5 days ago
originally posted on lorealparisusa.com
I’ve used this product for decades, but have now switched to another brand. I’m not sure what happened to this formula, but it now flakes and is difficult to remove. I used to recommend it to others, and I’ve had many compliments on the length and fullness of my lashes. I’m sad that L’Oreal decided to change the formula, as I’m no longer a fan of this product.
1 reply from LeCare team - 3 days ago
Hi Suzy Q 2 ! Thank you for sharing your experience with our Original Washable Bold Eye Mascara. Original Washable Bold Eye Mascara sorry to hear that you don't love this product ! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Mascara wins
4 out of 5 stars
Thumbs up graphic, would recommend
Targetfirst66 - 7 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
My new favorite mascara!
L'Oreal mascara
4 out of 5 stars
Thumbs up graphic, would recommend
- 10 days ago, Verified purchaser
I really like L'Oreal mascara have been using it for many years. Is very a very good product last on my eyelashes all day, no smearing.
Formula change or something
3 out of 5 stars
Sam2011 - 10 days ago
originally posted on lorealparisusa.com
I have used this product for years.. that said, they have changed the formula... its almost tubing like and I absolutely hate it... please bring back the original! Or the last formula... I have tried 3 since giving away my last tube of this... and nothing is as good!
1 reply from LeCare team - 10 days ago
Hi Sam2011 ! Thanks for reaching out. We are disappointed to hear that our Original Washable Bold Eye Mascara did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try !
HORRIBLE MASCARA now.
1 out of 5 stars
Very Disappointed - 14 days ago
originally posted on lorealparisusa.com
After years of using the original Voluminous mascara and loving not only how great it looked, but thee compliments I received, I'm extremely disappointed in the new formulation. It is total junk and I'll be spending my money elsewhere and happily paying much more for GOOD washable mascara. There is nothing washable about this paste in a tube! You have foolishly alienated faithful followers and it will eventually catch up to you in profits. The only positive reviews I'm see for this were all given incentives. GO back to the REAL original formula. *** SHAME ON YOU! ***
1 reply from LeCare team - 11 days ago
Hi Very Disappointed ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to use our products with complete confidence and satisfaction !
Caused eye irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 23 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Pores, Sensitivity, Sun damage
- Hair color: Brunette
- Eye color: Hazel
Burning sensation and redness, blurry vision
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi M, We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara in Deep Burgundy. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9am to 5pm EST for assistance and provide the reference # 42190880. Looking forward to speaking with you.
I’ve used this mascara for years and always end up coming back to it.
5 out of 5 stars
Thumbs up graphic, would recommend
blx - 25 days ago, Verified purchaser
I’ve tried more expensive and trendy ones, but nothing beats the quality for the price. It goes on smoothly, doesn’t clump, and lasts all day. My lashes look fuller without feeling heavy. It’s affordable, dependable, and just works. Definitely a staple in my makeup bag!
Amazing Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
BBGRL - 25 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Love this mascara. It is waterproof and isn't clumpy or runny at all.
Not real waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Rysie - 28 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin concern: Sensitivity, Uneven skin tone
- Eye color: Green
- Skin tone: Light
Must be a new formula it now runs under my eyes definitely not waterproof. Does not thicken lashes it’s one of the worst now.
1 reply from L'OrealParisProductExpert team - 25 days ago
Hi there, Rysie! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
What happened?
1 out of 5 stars
Steph - 1 month ago
originally posted on lorealparisusa.com
So sad been using this since 1996 and now that the formula changed it’s awful. It clumps up and flakes off. Nothing like it use to be. Hope they go back to the original soon!!!!
1 reply from LeCare team - 1 month ago
Hi Steph ! Thanks for reaching out. We are disappointed to hear that our Waterproof Mascara did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try !
What happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
LAlcott - 1 month ago, Verified purchaser
I don't know what the company did but they ruined a perfectly good mascara. It feels like it is waterproof, will not come off when washing my face and is overall a terrible mascara and does not work at all like it used to. No longer thickens, seperates and coats like the previous formula. Will be returning.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there, LAlcott! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Great Mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
Mbbaker - 1 month ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin concern: Pores, Uneven skin tone
- Skin type: Oily
- Eye color: Green
Pleasantly surprised with the deep burgundy color. I do put on two coats to get full coverage. Also I can wear this for several hours without my eyes getting irritated.
Sorry I bought this
1 out of 5 stars
Melisma - 1 month ago
originally posted on lorealparisusa.com
I've been using this mascara for years, and didn't realize they reformulated it. It flakes even when I just put it on, and the flakes get in my eyes - I consider this a health hazard. Plus, something in it makes my eyes burn. I bought this in a two-pack, and it will just go to waste. Wish they still made the old version - it was great.
1 reply from LeCare team - 1 month ago
Hi Melisma. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 41906994. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Revert back to the old formula!!!
1 out of 5 stars
Britt - 1 month ago
originally posted on lorealparisusa.com
Have you changed the formula back yet? As you can see by all of the negative reviews, it was a detrimental mistake to change formula when you have had loyal customers for 20+ years. Now we are all spending money on other brands trying to find our new holy grail mascara when I could have just continued to purchase my monthly tubes of voluminous!! LISTEN TO THE REVIEWS, CHANGE IT BACK!!! I won't be purchasing ANYTHING from Loreal until you fix this horrible mistake!!!
1 reply from LeCare team - 1 month ago
Hi Britt ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products.
Great for my thin eyelashes
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 2 months ago, Verified purchaser
- Hair color: Brunette
Best mascara, I’ve been using it for a decade, it separates well and builds well. I have thin and sparse eyelashes and this formula is perfect for me.
Give us the old formula back
1 out of 5 stars
Cutnup3 - 2 months ago
originally posted on lorealparisusa.com
Please go back to the old formula. I’ve used this mascara for over 25 years. It was my go to, I’d recommend it to everyone. One person asked me if I had false eyelashes on. Then the formula changed and it is awful. I can’t wear it. It doesn’t add volume anymore and it’s really flaky when I remove it and it irritates my eye. I don’t know why you’d change the formula of such a popular mascara. It was perfect the way it was. So disappointing.
1 reply from LeCare team - 2 months ago
Hi Cutnup3.. Thank you for reaching out about Waterproof Mascara. We are sorry to hear this mascara fell short of your expectations. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope you can explore our current selection of mascara and find one you fully enjoy !
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 2 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
It says waterproof when you select the color but it does not say waterproof anywhere on the packaging and IT IS NOT waterproof! I curled my lashes and immediately went straight again when I used the mascara.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, Anna! We are so sorry to hear about your experience with our Voluminous Washable Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Sticky and clumpy, dries out fast
1 out of 5 stars
Knashby - 2 months ago
originally posted on lorealparisusa.com
The original Voluminous mascara was perfect in every way, made my lashes look long and thick, some mascaras only do one or the other, this one always did both. It’s the only mascara I’ve ever used since my teens and I’m 48. I noticed in the last year or so, (maybe two), that it wasn’t working the same so I finally started trying others sadly. It clumps up now and dries out quickly. Doesn’t separate the lashes or make them look full or long and the texture seems “sticky”. I won’t be buying another tube just to throw it away. Whatever you’ve changed in the formula, you ruined it. Used to the best on the market.
1 reply from LeCare team - 2 months ago
Hi there Knashby! We appreciate you taking the time to share your feedback on the Voluminous Waterproof Mascara. We're sorry to hear it didn't meet your expectations and will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.