Get Free Shipping on any order $50+ Shop Now

Get a FREE trial-size duo when you spend $40 Shop Now

Get Free Shipping on any order $50+ Shop Now

Get a FREE trial-size duo when you spend $40 Shop Now

Get Free Shipping on any order $50+ Shop Now

Get a FREE trial-size duo when you spend $40 Shop Now

Get Free Shipping on any order $50+ Shop Now

Get a FREE trial-size duo when you spend $40 Shop Now

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  • FUEL YOUR SPRING FEVER

    TWO FREE GIFTS

    Get a FREE trial-size duo when you spend $40.
    WARNING: side effects include a lip-plumping obsession.

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    *Add gift in cart.

    FUEL YOUR SPRING FEVER

    TWO FREE GIFTS

    Get a FREE trial-size duo when you spend $40. WARNING: side effects include a lip-plumping obsession.

    Shop Now

    *Add gift in cart.

  • Plump Shot™ Peptides Lip Serum

    With 20 shades in four fab finishes of our most-advanced, cooling lip plumper, you can't miss.

    SHOP NOW

    Plump Shot™ Peptides Lip Serum

    With 20 shades in four fab finishes of our most-advanced, cooling lip plumper, you can't miss.

    SHOP NOW

  • Plump On Repeat

    Subscription is Live

    Run out? You'd never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

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    Plump On Repeat

    Subscription is Live

    Run out? You'd never. Subscribe to your faves and get 10% OFF and Free Shipping on every order.

    Subscribe Now


  • With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

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    With shimmer, shine, satin and matte, there’s an iconic plumping Full-On™ fave for every taste. What’s yours?

    Shop Now

Glowing All Year

Why? Bc it's the one-year anniversary of our fan-fave Full-On™ Plumping Lip Glow Balm. Get your glow on, babe.

Shop Eight Shades

Bundle and Save

Your New Situationship

No need to commit to one fave, babe. Get 'em both and SAVE up to 20% with bundles of best sellers.

FUEL YOUR SPRING FEVER

TWO FREE GIFTS

Get a FREE trial-size duo when you spend $40.

Buy With Prime

Get FREE Two-Day Shipping when you Buy with Prime.

NEW

Full-On™ Plumping Glossy Lip Oil

A plumping lip oil packed with peptides for lips that look and feel smooth, hydrated, and plumped with mirror-like, juicy shine.

New Favorites

XO

YOU SHOP, WE SHIP

COMING IN HOT

Shipping to the UK, Canada, and the rest of the world is here. Let’s get glam.

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Full-On Fam Has Expanded!

Two new FULL-ON lip products have entered the chat.

What's Your Persona, Babe?

Let's see what your go-to lip color says about you.

Made-To-Move Minis

Room for one more? Pack those bags, bestie. We're coming with.

All That Matte(rs)

Introducing Full-On Plumping Liquid Lipstick Matte

Date Night Makeup

Minimal yet impactful makeup, enhancing your natural beauty.