Elevate your everyday HAY collaborates with some of the world's best designers to make good design more readily accessible. The company was founded in 2002 by Rolf and Mette Hay, a husband-and-wife team passionate about designing and producing a wide range of home design items intended to brighten everyday living.
By working with some of the world’s leading and emerging designers, HAY is able to turn thoughtful, unconventional ideas into innovative objects. Through a commitment to the design and production of furniture and accessories with an international appeal, HAY also strives to make good design accessible to the largest possible audience.
Ahead of its time
“Certain products are born in the future,” Italian designer Mario Bellini once said. It was this belief that shaped the Amanta Sofa. Designed in the late ’60s, when Italian design was at the forefront of the global design scene, Amanta balanced industrial precision with bold elegance – a form that earned it a place in MoMA’s permanent collection. Its modular design seemed radical then; now, it feels essential.
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All About HAY: Redefining Danish Design
Founded in Copenhagen just two years into the new millennium, HAY was perfectly positioned to redefine Danish design for the contemporary world. And that it did. In the more than two decades since its establishment, HAY has become a global brand with a resume full of innovative partnerships, inventive contemporary designers, and playful, functional products that brighten all aspects of everyday life with good design.
Since HAY's introduction to MillerKnoll’s family of brands in 2018, Design Within Reach is proud to be one of HAY’s official dealers in the US and Canada. To shop HAY furniture, lighting, and home accessories in North America, shop online at Design Within Reach or use our store locator to shop in person.
A Brief History of HAY
By its establishment in 2002, HAY already had a rich history with Danish design. Founders Rolf and Mette Hay had met when both worked at Gubi, another Copenhagen-based Danish furniture company whose own roots stretched back to the mid-century.
But HAY wasn't created to be just another Danish design brand. Rolf and Mette established HAY as “a new kind of design company,” motivated by the goal to collaborate with world-class designers to craft contemporary furniture, lighting, and accessories at more accessible prices, so good design could be attainable for a broader audience. Design previously wasn’t considered “affordable” – and HAY sought to change that. HAY’s assortment contains products at a wide range of prices, including a vast array of small (yet carefully designed) home accessories including candles, storage boxes, and mugs.
HAY launched its first furniture collection at IMM Cologne in 2003 and opened its first store on Pilestræde in Copenhagen that same year. In the ensuing two decades, HAY would expand throughout Europe, Asia, Australia, and North America, partnering with dozens of contemporary designers and artists to launch now-iconic collections. HAY has established itself as a brand to watch in the design space, showcasing its products at Salone del Mobil in Milan, Design Days in Chicago, and 3daysofdesign right at home in Copenhagen.
A definitively current brand, HAY draws design inspiration from present-day cultural moments in art, architecture, and fashion – and frequently collaborates with contemporary brands to create some of those cultural moments, too. Some of HAY’s innovative partnerships include IKEA x HAY (2017), SONOS x HAY (2018), Suicoke x HAY (2020), HAY x Liberty (2023), and ASICS x HAY (2024).
Despite its mostly forward-looking creative direction, HAY also frequently reaches into the past to bring historical furniture pieces back to life, showcasing the brand’s respect for the design icons that came before it. In 2018, HAY joined the MillerKnoll family of brands, offering a fresh, contemporary perspective to a collective of historic mid-century modern design brands including Herman Miller and Knoll. And in 2022, HAY collaborated with Herman Miller to launch Herman Miller x HAY, a collection of classic pieces by Charles and Ray Eames, reimagined in HAY’s signature bright, playful colors.
And still, after more than 20 years, guiding every HAY product launch, from the Dog Collar to the Quilton Sectional, is the goal to furnish everyday life with good design at accessible prices.
HAY’s Product Categories
Furniture
Lighting
Home Accessories
Modern Design Icons at HAY
Amanta Collection
HAY sourced the Amanta Chair and Amanta Sofa straight out of the mid-century. Introduced by renowned Italian designer Mario Bellini in 1966, these unconventional, low-slung modular chairs were designed to make living room seating more versatile. With rounded curves and playful button tufting resembling eyes, the chairs in the Amanta Collection made perfect additions to HAY’s 2025 assortment.
X-Line Chair
With its precise steel mesh and wire construction, Neils Jørgen Haugesen’s 1977 X-Line Chair epitomizes the high-tech design movement of the 1970s, a late modernist movement that incorporated cutting-edge manufacturing techniques and materials to produce sleek, practical pieces. A Danish designer himself, Haugesen was a prominent figure of Danish design, his X-Line Chair being his most famous creation. HAY reintroduced the stackable chairs in a variety of new finishes in spring 2025.
Rey Collection
First produced in 1971, Swiss designer Bruno Rey’s model 3300, also known as the Rey Chair, was born out of a period of experimentation for Rey. He had been working on developing a chair that stood sturdy without the need for screws – and with the beech-and-aluminum Rey Chair, he succeeded. In 2022, in collaboration with Swiss brand Dietiker, HAY reintroduced the Rey Collection, complete with chairs, stools, and tables in a delightful range of colors, all sporting the model 3300’s signature screw-less construction.
Result Chair
Its powder-coated steel frame and molded plywood seat and seat back make the Result Chair lightweight, comfortable, and durable, ideal for versatile (and at times, chaotic) environments such as classrooms. Which is why, in the years following its introduction in the Netherlands in 1958, the Result Chair became a mainstay of Dutch classrooms. Originally designed by Wim Rietveld (son of Gerrit Rietveld) and Friso Kramer for Dutch design brand Ahrends, the Result Chair made a perfect addition to HAY’s playful and practical assortment in 2020.
J 41 Chair
HAY reached deep into Denmark’s rich design history to revive the J 41 Chair, originally designed in the 1940s by Børge Mogensen, a pioneer of Danish modern furniture design. J 41’s simple, slatted design made it a timeless classic. Its frame is made of high-quality solid oak or beech wood, and it is available with a natural oak and grey or black lacquered finishes.
Danish Contemporary Bestsellers at HAY
Palissade Collection
Palissade’s signature slatted design is perhaps HAY’s most recognizable, populating al fresco dining setups all over Copenhagen, Europe, and beyond. Designed in 2015 by regular HAY collaborators Ronan and Erwan Bouroullec, the Palissade outdoor furniture collection includes lounge chairs, benches, dining tables, dining chairs, and more, all complete with weather-resistant powder-coated waterfall slats that mimic solid stripes.
Colour Crate Collection
A bestselling mainstay of HAY’s home accessories assortment is the Colour Crate, a foldable, stackable storage container that can be equipped with wheels or a lid for maximum utility. Now made of 100% recycled plastic waste and available in four sizes and countless bright colors, HAY's Colour Crates are at their most efficient.
Pier Collection
HAY's modular Pier storage system showcases the brand’s adaptability. The Pier Collection, designed in 2022 by Ronan and Erwan Bouroullec, is available in numerous configurations that can be outfitted with differing counts of shelves and cabinets to best suit a household’s storage needs. Pier’s design is uncomplicated, and that’s part of its utility – it’s lightweight and easy to move and reconfigure as needed.
About A Collection
Complete with lounge chairs, armchairs, side chairs, bar stools, and task chairs, the About A Furniture collection has a chair available for any purpose. First designed for HAY by Danish designer Hee Welling in 2009, the About A Collection quickly became a bestseller in Scandinavia, and it’s easy to see why. Each piece is graceful yet simple, with rounded curves, simple unadorned legs, and that trademark Scandinavian charm.
Mags Collection
The couches in the Mags Sofa collection, introduced by HAY in 2007, are blocky and monolithic, lacking all of the structural and decorative embellishments that can be found on other contemporary sofas. In forgoing button tufting, rolled arms, cushions, even legs, Mags maximizes its impact in a space, serving as an inviting living room centerpiece that can be dressed up or down. Mags was also designed to be adaptable to different lifestyles, available in a wide range of configurations and even an ultra-loungy Soft Low iteration.
Matin Lighting Collection
Designed by the ever-creative Inga Sempé for HAY in 2019, the lamps in the Matin Lighting Collection are unmistakably HAY: simple yet playful, and available to suit a wide range of needs. Each lamp, whether it is a floor lamp, table lamp, wall sconce, or hanging pendant, features an exquisitely pleated cotton lampshade in one of several striking colors.
Quilton Collection
Like other pieces in HAY’s furniture assortment, the sofas and sectionals in the Quilton Collection stun in their simplicity, with details carefully chosen to maximize their impact. Each piece in the Quilton Collection is broad and inviting, featuring wide tufting to give it just a touch of texture. Designed by Nipa Doshi and Jonathan Levien in 2021, the Quilton Collection rested directly on the floor until its successor, Quilton Lift, gave it legs in 2024.
Rice Paper Shade Collection
A simple pendant light cord outfitted with a magnificently proportioned rice paper shade can completely transform a living room, dining room, or bedroom. The delicately textured shades in HAY’s Rice Paper Shade Collection diffuse light into a soft glow that can illuminate an entire room without any harsh glare or shadows. HAY’s rice paper shades are available in several sizes and shapes, all at affordable prices.
