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COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

4.1 4.1 out of 5 stars 19,415 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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COLOR WOW
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$34.50 $34.50 per Ounce
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Purchase options and add-ons

Color Medium Brown
Package Information Box
Product Benefits Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
Brand COLOR WOW
Item Form Powder

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.

Complete the regimen
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This item: COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
$34.50 ($34.50/Ounce)
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$28.00 ($4.00/Fl Oz)
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From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Root Cover Up Shade Finder

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Revolutionary Naked Technology

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The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.

Best For

Fine, thin, limp hair. Safe for color-treated hair + extensions.

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Key Ingredients

No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.

Key Ingredients

Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.

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Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.

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Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.16 ounces
  • Manufacturer recommended age ‏ : ‎ 0 months and up
  • Item model number ‏ : ‎ CW543
  • Department ‏ : ‎ Unisex Adult
  • Manufacturer ‏ : ‎ AmazonUs/FEDM1
  • ASIN ‏ : ‎ B00FYSZDQ4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.1 4.1 out of 5 stars 19,415 ratings

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Customer reviews

4.1 out of 5 stars
19,415 global ratings

Review this product

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Magic!
5 out of 5 stars
Magic!
I decided to try COLOR WOW Root Cover Up on a whim and now I'm kicking myself for not doing this sooner.It's easy to apply, just pat/press into the area to cover with the small end of the brush and blend/remove excess with the larger end. Staying power is fantastic - I wash my hair every 2-3 days and the cover up stayed in place. No color transfer to my pillowcase or clothing whatsoever. The pics tell the story better than I can though. Those with the "faces" show my hair 1 week after having it colored at the salon and 1 minute after applying COLOR WOW. Those with the arrows show half my roots "covered" and the rest are before/afters. I'm thrilled to be able to space out my salon trips by at least several weeks. This is a game changer and my wallet will be happier too.
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Top reviews from the United States

  • Reviewed in the United States on February 8, 2025
    Color: Light BrownVerified Purchase
    This stuff is definitely worth it. Extends the time between coloring grays. It does rub off on your hands if you touch it but if you do it and leave it alone it’s fine. Covers well and even though it’s a little pricey you don’t use much so it lasts forever.
    One person found this helpful
    Report
  • Reviewed in the United States on February 2, 2025
    Color: Medium BrownVerified Purchase
    It covers excellent!! With application, the smaller brush side works better than the larger brush side. The best root cover up I have experienced!
    One person found this helpful
    Report
  • Reviewed in the United States on November 12, 2024
    Color: Medium BrownVerified Purchase
    Nice for a quick cover up until you get your hair roots colored for sure
    5 people found this helpful
    Report
  • Reviewed in the United States on December 5, 2024
    Color: Medium BrownVerified Purchase
    I decided to try COLOR WOW Root Cover Up on a whim and now I'm kicking myself for not doing this sooner.
    It's easy to apply, just pat/press into the area to cover with the small end of the brush and blend/remove excess with the larger end. Staying power is fantastic - I wash my hair every 2-3 days and the cover up stayed in place. No color transfer to my pillowcase or clothing whatsoever. The pics tell the story better than I can though. Those with the "faces" show my hair 1 week after having it colored at the salon and 1 minute after applying COLOR WOW. Those with the arrows show half my roots "covered" and the rest are before/afters. I'm thrilled to be able to space out my salon trips by at least several weeks. This is a game changer and my wallet will be happier too.
    Customer image
    Nic
    5.0 out of 5 stars
    Magic!

    Reviewed in the United States on December 5, 2024
    I decided to try COLOR WOW Root Cover Up on a whim and now I'm kicking myself for not doing this sooner.
    It's easy to apply, just pat/press into the area to cover with the small end of the brush and blend/remove excess with the larger end. Staying power is fantastic - I wash my hair every 2-3 days and the cover up stayed in place. No color transfer to my pillowcase or clothing whatsoever. The pics tell the story better than I can though. Those with the "faces" show my hair 1 week after having it colored at the salon and 1 minute after applying COLOR WOW. Those with the arrows show half my roots "covered" and the rest are before/afters. I'm thrilled to be able to space out my salon trips by at least several weeks. This is a game changer and my wallet will be happier too.
    Images in this review
    Customer imageCustomer imageCustomer imageCustomer image
    22 people found this helpful
    Report
  • Reviewed in the United States on December 19, 2024
    Color: Dark BrownVerified Purchase
    With gray/white streaks in my hair, I was not happy with the contrast of the lighter roots in my part compared to my natural, dark brown hair color. This is the best product of this type that I have tried! So many other products apply unevenly and in blotches. This produces a more natural looking with many choices of colors to choose from. I use both sides of the brush to apply it. It lasts even between washings and has not rubbed off easily. The product is worth the cost and lasts a long time.
    Customer image
    5.0 out of 5 stars
    Best product of this type I’ve tried

    Reviewed in the United States on December 19, 2024
    With gray/white streaks in my hair, I was not happy with the contrast of the lighter roots in my part compared to my natural, dark brown hair color. This is the best product of this type that I have tried! So many other products apply unevenly and in blotches. This produces a more natural looking with many choices of colors to choose from. I use both sides of the brush to apply it. It lasts even between washings and has not rubbed off easily. The product is worth the cost and lasts a long time.
    Images in this review
    Customer imageCustomer image
    13 people found this helpful
    Report
  • Reviewed in the United States on January 21, 2025
    Color: Medium BrownVerified Purchase
    Covers my stubborn grays until I can get to the salon. It will come off if you scratch your head but otherwise it stays pretty well
    One person found this helpful
    Report
  • Reviewed in the United States on May 10, 2024
    Color: PlatinumVerified Purchase
    The product works it doesn't cover a large amount of roots I can see some of my roots still but they're lighter and less noticeable. For $34 I expected a larger quantity of root cover up and I find that it could use a different type of brush because the bigger brush did not work with the powder but the little side of the brush worked was soft enough to apply the powder without absorbing it but it wasn't big enough to cover a large area. I have platinum blonde with natural blonde hair so it covered it enough to get me until I can update with a box of color that I also ordered off of Amazon so I would recommend this product if you have a photo shoot or you're in a pinch or your roots bother you but for the price I definitely would not buy again unless I really needed it for a special event.
    22 people found this helpful
    Report
  • Reviewed in the United States on January 8, 2025
    Color: BlackVerified Purchase
    I've used this product for years. My cousins told me about it at one of our family reunions. Less expensive than Ulta where I first became aware of it so a shout out to Ulta and their fabulous sales as I got from Amazon 👍🏻👍🏻
    5 people found this helpful
    Report

Top reviews from other countries

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  • Reymonde Dugué
    5.0 out of 5 stars Super
    Reviewed in Canada on January 6, 2025
    Color: Dark BlondeVerified Purchase
    Pour camoufler les cheveux gris
  • Lu CasH
    5.0 out of 5 stars Buenísimo!
    Reviewed in Mexico on November 14, 2024
    Color: Medium BrownVerified Purchase
    He usado otros productos similares en pasta pero este polvo tiene mucha cobertura, tiene una brocha doble que es una más grande y otra más pequeña para perfeccionar la aplicación, se ve natural incluso de día y al solo. Buenos tonos, lo recomiendo
  • Indiac21
    5.0 out of 5 stars Excellent
    Reviewed in the United Kingdom on January 22, 2025
    Color: BlackVerified Purchase
    Excellent the best product for grey hair cover ever
  • Valérie Franssen
    1.0 out of 5 stars Décevant
    Reviewed in Belgium on December 29, 2024
    Color: PlatinumVerified Purchase
    Ça ne couvre pas bien du tout…
  • S. Schnell
    5.0 out of 5 stars Toll
    Reviewed in Germany on November 23, 2024
    Color: Dark BlondeVerified Purchase
    Sehr gut um den Ansatzfärbetermin locker nochmal 2 Wochen zu schieben