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COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
Color | Medium Brown |
Package Information | Box |
Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
Brand | COLOR WOW |
Item Form | Powder |
Description
Benefits
Suggested use
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![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Fo](https://images-na.ssl-images-amazon.com/images/I/61uxg0TLvBL._AC_UL116_SR116,116_.jpg)
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This product has sustainability features recognized by trusted certifications.Forestry practicesMade with materials from well-managed forests, recycled materials, and/or other controlled wood sources.As certified byThe Forest Stewardship Council
The Forest Stewardship Council (FSC) supports responsible forestry, which is a vital solution to combat climate change. Choosing FSC-certified products – whether furniture, building materials, paper, rubber, or textiles – helps protect forests, wildlife, clean water and supports the Indigenous Peoples, forest workers and communities who depend on them. Choosing FSC-certified products can also help to mitigate climate change by supporting responsible management of the world’s forests. For a better future, choose FSC. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byOEKO-TEX MADE IN GREEN
Made in Green by Oeko-Tex verifies that the article has been manufactured using processes with a reduced environmental impact and under socially responsible working conditions. The label also verifies that the product has been tested for substances that could harm the body and environment. Thanks to the unique product ID, each product can be easily traced by entering the certification number on the Label Check on the Made in Green website, where more information about the production facilities is provided.Certification NumberM1KN8XW04Worker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byOEKO-TEX MADE IN GREEN
Made in Green by Oeko-Tex verifies that the article has been manufactured using processes with a reduced environmental impact and under socially responsible working conditions. The label also verifies that the product has been tested for substances that could harm the body and environment. Thanks to the unique product ID, each product can be easily traced by entering the certification number on the Label Check on the Made in Green website, where more information about the production facilities is provided.Certification NumberM1KN8XW04Manufacturing practicesManufactured using processes that reduce the risk of negative environmental impact.As certified byOEKO-TEX MADE IN GREEN
Made in Green by Oeko-Tex verifies that the article has been manufactured using processes with a reduced environmental impact and under socially responsible working conditions. The label also verifies that the product has been tested for substances that could harm the body and environment. Thanks to the unique product ID, each product can be easily traced by entering the certification number on the Label Check on the Made in Green website, where more information about the production facilities is provided.Certification NumberM1KN8XW04 - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELWorker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELManufacturing practicesManufactured using processes that reduce the risk of negative environmental impact.As certified byCradle to Cradle Certified
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Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELWorker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byCradle to Cradle Certified
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This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byEWG Verified
Choosing EWG Verified products means reducing chemicals of concern and supporting companies that are committed to using safer ingredients. This mark is backed by EWG's scientific rigor and decades of research on chemical safety and scientific evidence on the impacts of exposure to toxic chemicals on human health.U.S. EPA Safer Choice
U.S. Environmental Protection Agency (EPA) created the Safer Choice label to help you find products made with safer ingredients for the health of families, pets, workplaces, and the environment. Safer Choice certified products have been carefully evaluated by EPA scientists. Every ingredient must meet strict safety criteria for both human health and the environment. Products must also meet performance requirements to make sure they work. Products made with safer ingredients can help improve indoor air quality and protect municipal waterways. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Safer chemicalsMade with chemicals safer for human health and the environment.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELManufacturing practicesManufactured using processes that reduce the risk of negative environmental impact.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVELWorker well-beingManufactured on farms or in facilities that protect the rights and/or health of workers.As certified byCradle to Cradle Certified
Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.Certification LevelSILVER ACHIEVEMENT LEVEL
From the manufacturer
![Root Cover Up Shade Finder](https://m.media-amazon.com/images/S/aplus-media-library-service-media/85b62a51-1a2a-4c76-ae44-8f6310bd5b31.__CR0,0,3120,1279_PT0_SX1464_V1___.jpg)
Explore more from Color Wow
![]() Xtra Large Bombshell Volumizer | ![]() NEW! Curl Wow | ![]() Shampoo + Conditioners |
---|---|---|
Non-drying volumizing tech Weightless, frothy foam for big, bouncy, bombshell volume. | Revolutionary Naked Technology Expose the beauty of your natural curls. | The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. |
Best For Fine, thin, limp hair. Safe for color-treated hair + extensions. | Best For Curly and Coily Hair (Type 3a - 4b curls). | Best For All hair types. Safe for color-treated hair + extensions. |
Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. | Key Ingredients Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. | Key Ingredients Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils. |
Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. | Benefits Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. | Benefits Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. |
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 4.9 x 2.13 x 0.55 inches; 0.16 ounces
- Manufacturer recommended age : 0 months and up
- Item model number : CW543
- Department : Unisex Adult
- Manufacturer : AmazonUs/FEDM1
- ASIN : B00FYSZDQ4
- Country of Origin : USA
- Best Sellers Rank: #1,169 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- Customer Reviews:
Videos
Videos for this product
1:28
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Honest update of this color wow root touch up
Tammy Taylor
Videos for this product
5:36
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Watch Before You Buy! Before & After Demo!
Gina's Online Finds
Videos for this product
1:12
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Can This Product Really Conceal Gray Hair?
Gisselle Cruz✨
Videos for this product
1:36
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Stretch your hair color with this root touch up
Simply Bokan
Videos for this product
1:51
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How long does it last? Can I extend my root touchups?
Bec Mez
Videos for this product
2:01
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For Roots OR For Thinning Hairlines! Watch it Transform Mine
Alex Chan
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
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Top reviews from the United States
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- Reviewed in the United States on February 8, 2025Color: Light BrownVerified PurchaseThis stuff is definitely worth it. Extends the time between coloring grays. It does rub off on your hands if you touch it but if you do it and leave it alone it’s fine. Covers well and even though it’s a little pricey you don’t use much so it lasts forever.
- Reviewed in the United States on February 2, 2025Color: Medium BrownVerified PurchaseIt covers excellent!! With application, the smaller brush side works better than the larger brush side. The best root cover up I have experienced!
- Reviewed in the United States on November 12, 2024Color: Medium BrownVerified PurchaseNice for a quick cover up until you get your hair roots colored for sure
- Reviewed in the United States on December 5, 2024Color: Medium BrownVerified PurchaseI decided to try COLOR WOW Root Cover Up on a whim and now I'm kicking myself for not doing this sooner.
It's easy to apply, just pat/press into the area to cover with the small end of the brush and blend/remove excess with the larger end. Staying power is fantastic - I wash my hair every 2-3 days and the cover up stayed in place. No color transfer to my pillowcase or clothing whatsoever. The pics tell the story better than I can though. Those with the "faces" show my hair 1 week after having it colored at the salon and 1 minute after applying COLOR WOW. Those with the arrows show half my roots "covered" and the rest are before/afters. I'm thrilled to be able to space out my salon trips by at least several weeks. This is a game changer and my wallet will be happier too.
I decided to try COLOR WOW Root Cover Up on a whim and now I'm kicking myself for not doing this sooner.
It's easy to apply, just pat/press into the area to cover with the small end of the brush and blend/remove excess with the larger end. Staying power is fantastic - I wash my hair every 2-3 days and the cover up stayed in place. No color transfer to my pillowcase or clothing whatsoever. The pics tell the story better than I can though. Those with the "faces" show my hair 1 week after having it colored at the salon and 1 minute after applying COLOR WOW. Those with the arrows show half my roots "covered" and the rest are before/afters. I'm thrilled to be able to space out my salon trips by at least several weeks. This is a game changer and my wallet will be happier too.
Images in this review
- Reviewed in the United States on December 19, 2024Color: Dark BrownVerified PurchaseWith gray/white streaks in my hair, I was not happy with the contrast of the lighter roots in my part compared to my natural, dark brown hair color. This is the best product of this type that I have tried! So many other products apply unevenly and in blotches. This produces a more natural looking with many choices of colors to choose from. I use both sides of the brush to apply it. It lasts even between washings and has not rubbed off easily. The product is worth the cost and lasts a long time.
5.0 out of 5 starsWith gray/white streaks in my hair, I was not happy with the contrast of the lighter roots in my part compared to my natural, dark brown hair color. This is the best product of this type that I have tried! So many other products apply unevenly and in blotches. This produces a more natural looking with many choices of colors to choose from. I use both sides of the brush to apply it. It lasts even between washings and has not rubbed off easily. The product is worth the cost and lasts a long time.Best product of this type I’ve tried
Reviewed in the United States on December 19, 2024
Images in this review
- Reviewed in the United States on January 21, 2025Color: Medium BrownVerified PurchaseCovers my stubborn grays until I can get to the salon. It will come off if you scratch your head but otherwise it stays pretty well
- Reviewed in the United States on May 10, 2024Color: PlatinumVerified PurchaseThe product works it doesn't cover a large amount of roots I can see some of my roots still but they're lighter and less noticeable. For $34 I expected a larger quantity of root cover up and I find that it could use a different type of brush because the bigger brush did not work with the powder but the little side of the brush worked was soft enough to apply the powder without absorbing it but it wasn't big enough to cover a large area. I have platinum blonde with natural blonde hair so it covered it enough to get me until I can update with a box of color that I also ordered off of Amazon so I would recommend this product if you have a photo shoot or you're in a pinch or your roots bother you but for the price I definitely would not buy again unless I really needed it for a special event.
- Reviewed in the United States on January 8, 2025Color: BlackVerified PurchaseI've used this product for years. My cousins told me about it at one of our family reunions. Less expensive than Ulta where I first became aware of it so a shout out to Ulta and their fabulous sales as I got from Amazon 👍🏻👍🏻
Top reviews from other countries
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Reymonde DuguéReviewed in Canada on January 6, 2025
5.0 out of 5 stars Super
Color: Dark BlondeVerified PurchasePour camoufler les cheveux gris
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Lu CasHReviewed in Mexico on November 14, 2024
5.0 out of 5 stars Buenísimo!
Color: Medium BrownVerified PurchaseHe usado otros productos similares en pasta pero este polvo tiene mucha cobertura, tiene una brocha doble que es una más grande y otra más pequeña para perfeccionar la aplicación, se ve natural incluso de día y al solo. Buenos tonos, lo recomiendo
- Indiac21Reviewed in the United Kingdom on January 22, 2025
5.0 out of 5 stars Excellent
Color: BlackVerified PurchaseExcellent the best product for grey hair cover ever
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Valérie FranssenReviewed in Belgium on December 29, 2024
1.0 out of 5 stars Décevant
Color: PlatinumVerified PurchaseÇa ne couvre pas bien du tout…
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S. SchnellReviewed in Germany on November 23, 2024
5.0 out of 5 stars Toll
Color: Dark BlondeVerified PurchaseSehr gut um den Ansatzfärbetermin locker nochmal 2 Wochen zu schieben