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Not Your Mother's Beach Babe Texturizing Hair Cream, 4 Ounce

4.2 4.2 out of 5 stars 1,641 ratings
Currently unavailable.
We don't know when or if this item will be back in stock.
Product Benefits Adds tousled waves and matte finish hold to wavy hair
Hair Type Wavy
Material Type Free Dairy Free
Scent Fresh
Liquid Volume 4 Fluid Ounces

About this item

  • Add Beach Babe to your routine for extra tousled waves with a matte finish hold
  • This formula will give you all the piece-y, yet sexy twists you expect after a day out in the wind and the waves
  • Use on damp hair (fresh from the shower or as step two with Beach Babe spray)

Additional Details

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Product Description

So, you're still looking for more of that Venice Beach surfer look? Then add Beach Babe to your routine for extra tousled waves with a matte finish hold. This formula will give you all the piece-y, yet sexy twists you expect after a day out in the wind and the waves. Use alone or combine with your first love, Beach Babe Texturizing Sea Salt Spray, for a fierce look.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1 x 1 x 6 inches; 3.84 ounces
  • Item model number ‏ : ‎ 13015-A
  • UPC ‏ : ‎ 688047130159 730158667137 787734767781 885469705273 755332392919 763109772314 798525646727
  • Manufacturer ‏ : ‎ The Regatta Group DBA Beauty Depot
  • ASIN ‏ : ‎ B00CHTK7P0
  • Customer Reviews:
    4.2 4.2 out of 5 stars 1,641 ratings

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Customer reviews

4.2 out of 5 stars
4.2 out of 5
1,641 global ratings

Customers say

Customers like the quality and effect of the hair styling agent. They say it works well and is great for wavy and curly hair. They also say it enhances curls and waves, and gives hair the body and texture it was born with. However, some customers have reported that the product is sticky and hard to wash off. Opinions are mixed on texture, smell, washability, and ease of use.

AI-generated from the text of customer reviews

81 customers mention61 positive20 negative

Customers like the quality of the hair styling agent. They mention that it works well, produces great results, and is perfect for their needs. Some say that it's a better, cleaner hair gel in general. Overall, most are satisfied with the product's quality and performance.

"...To my surprise it works *extremely* well to straighten and give structure to my thick, fine, unruly hair...." Read more

"...It can be a bit hard to work through your hair, so it works best on very damp hair or if you mix it with a bit of water...." Read more

"...The reviews are right it's really sticky and works best in wet hair, and to wash your hands pretty immediately. I'm super thrilled to have found this!" Read more

"...I feel like I have to wash it out every time I use it because of the gunky coat it leaves on at the end of the day." Read more

45 customers mention39 positive6 negative

Customers like the effect of the hair styling agent. They say it's amazing for wavy hair, great for curly hair, and enhances curls and waves. They also say it gives their hair the body and texture they were born with. Customers also say the product keeps the curls all day and makes their curls bouncy.

"...extremely* well to straighten and give structure to my thick, fine, unruly hair...." Read more

"...I love the way it gives my hair that separated, tousled look, however I think it leaves quite a bit of residue on...." Read more

"This texturizing cream is great for giving hair that “beach waves” look. Leaves hair soft, not “crunchy.” Won’t leave house without it!..." Read more

"...SO NOT TRUE!!!!! This product gives my hair the body and texture I was born with...If I was born in San Diego and spent my life on the beach😄..." Read more

28 customers mention28 positive0 negative

Customers are satisfied with the durability of the hair styling agent. They mention that it holds well, defines and holds the waves nicely. Some say that it helps keep their hair in place when it dries. Overall, most are happy with the product's durability.

"...This stuff actually works, holds pretty well, and doesn't feel crunchy at all unless I've over applied it..." Read more

"...Works well. I often flip the ends of my bob-cut hair, and it will hold all day, even in Florida humidity. Recommend." Read more

"...Well, OMG! This stuff is MAGIC. Gives me TONS of waves, I don't need and any other products... It adds a bit of shine...." Read more

"...It does keep a hold I will give it that but I found something more lightweight that works better for me...." Read more

102 customers mention59 positive43 negative

Customers have mixed opinions about the texture of the hair styling agent. Some mention that it gives amazing textured and shiny curls, while others say that it has a gross goopy texture that makes their hair stiff and crunchy.

"...To my surprise it works *extremely* well to straighten and give structure to my thick, fine, unruly hair...." Read more

"...This product is thick and sticky you want your hair wet not damp when you put it in. Love the texture it give though and the smell is unbeatable." Read more

"...It has a nice, light smell, and a little goes a LONG way - and I have relatively thick hair...." Read more

"...This stuff actually works, holds pretty well, and doesn't feel crunchy at all unless I've over applied it..." Read more

66 customers mention45 positive21 negative

Customers have mixed opinions about the smell of the hair styling agent. Some mention that it smells nice, while others say that it's extremely sticky and leaves a cast on their hair.

"...It has a nice, light smell, and a little goes a LONG way - and I have relatively thick hair...." Read more

"...Love the texture it give though and the smell is unbeatable." Read more

"...At the end of the day, I brush my hair and I can feel the residue on it, which makes my hair harder to brush through...." Read more

"This is one of my favorite products for its smell! Has that 'on the beach' sandy/salty smell. Being a Florida gal, this is awesome...." Read more

18 customers mention6 positive12 negative

Customers are mixed about the washability of the hair styling agent. Some mention it's perfect on wet or dry hair, doesn't make their hair feel greasy, and moisturizes it. However, others say that it'll dry out their hair and make it matted.

"...separate times and and it has let my hair feeling somehow sticky and dried out at the same time— right after showers, mind you!..." Read more

"...This is one of the few products that tames my frizz, moisturizes, and keeps flyaways in check...." Read more

"...that this product had the consistency of boogers and dries gross in their hair. Well, it kind of does, but they are doing it wrong...." Read more

"...I was so quickly disappointed. It’s heavy, sticky, and it dried my hair out!I gave it three stars because it is okay in my daughters hair...." Read more

15 customers mention8 positive7 negative

Customers are mixed about the ease of use of the hair styling agent. Some mention it's easy to use and gives volume, while others say it makes it extremely difficult to work through their hair.

"...The scent is amazing and not overpowering." Read more

"...It can be a bit hard to work through your hair, so it works best on very damp hair or if you mix it with a bit of water...." Read more

"It has a mild smell of coconut. Not a bad smell and not over whelming. Its small. The consistancy is very thick and its a little hard to spread...." Read more

"...It makes it extremely difficult. So apply it only if you are committing to the wavy look until your next wash." Read more

59 customers mention15 positive44 negative

Customers find the hair styling agent sticky and hard to wash off. They also say it feels like putting glue into their hair.

"...This product is thick and sticky you want your hair wet not damp when you put it in. Love the texture it give though and the smell is unbeatable." Read more

"...Won’t leave house without it! This feels very thick and sticky on your hands/fingers...." Read more

"...The reviews are right it's really sticky and works best in wet hair, and to wash your hands pretty immediately. I'm super thrilled to have found this!" Read more

"...tried this stuff three separate times and and it has let my hair feeling somehow sticky and dried out at the same time— right after showers, mind you..." Read more

Its small for the price
4 Stars
Its small for the price
It has a mild smell of coconut. Not a bad smell and not over whelming. Its small. The consistancy is very thick and its a little hard to spread. It does seem to give me some volume and is light on my hair.
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Top reviews from the United States

NomNomDePlume
5.0 out of 5 stars Holy grail Batman! Gives salon-quality structure to my out of control mop.
Reviewed in the United States on July 11, 2018
Verified Purchase
Are you old enough to remember Roseanne Roseannadanna? (Google it, kids.) That's my hair in the summertime. I walk out of the salon looking gooood and no matter what style I get, or which stylist cuts my hair, or what products I use, I always wind up looking like RR once I actually have to style my hair myself. I bought this stuff with a plan to try encouraging the waves my hair gets in summer humidity. To my surprise it works *extremely* well to straighten and give structure to my thick, fine, unruly hair. I rub a bit of this miracle paste between my palms, smooth it over my my hair (concentrating on the ends) and it completely tames my 'do and - *gasp* - it actually looks like it does when I walk out of the salon! Dumb cowlick right at the peak of my forehead - gone. Frizzies - gone. Triangle head - gone! Amazing. Maybe best of all, I can get these results by air-drying my hair - no hairdryer required. Only downside is that I'm already hyperventilating at the thought that this product might be discontinued at some point.
6 people found this helpful
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Lexie
5.0 out of 5 stars A must-have!
Reviewed in the United States on November 21, 2018
Verified Purchase
I have wavy, curly (type 2b/2c) that tends to get very dry and very frizzy. This is one of the few products that tames my frizz, moisturizes, and keeps flyaways in check. It has a nice, light smell, and a little goes a LONG way - and I have relatively thick hair. It can be a bit hard to work through your hair, so it works best on very damp hair or if you mix it with a bit of water. I use this with the Not Your Mother texturizing sea salt spray and it's one of the VERY few product combinations that make me feel like I'm in control of my hair, not the other way around! I've never found a brand that my hair responds to better - not even that expensive brand for curly hair that people claim is a game changer.
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Kandace Moore
4.0 out of 5 stars Wet not damp
Reviewed in the United States on January 12, 2020
Verified Purchase
So now that I know how and when to use this product I love it. However warning don't use after having your hair in a towel for an hour. This product is thick and sticky you want your hair wet not damp when you put it in. Love the texture it give though and the smell is unbeatable.
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Michelle C.
5.0 out of 5 stars Finally Something That Works!
Reviewed in the United States on September 6, 2018
Verified Purchase
I have really fine hair that's wavy in the back, and annoyingly straight in the front. I'm super low maintenance when it comes to... well... everything. So I've been searching for something to help even out my oppositely-textured hair that requires little-to-no time. This is perfect, I put it mostly in the front in the morning after my shower (and with a little mousse just for added lift), and just let it air dry. And voila, that's it! I can touch it up with the Beach Babe Spray if I need to when I'm going out after work, but often don't even need to do that.

This stuff actually works, holds pretty well, and doesn't feel crunchy at all unless I've over applied it (but then just work it out quick with my fingers). The reviews are right it's really sticky and works best in wet hair, and to wash your hands pretty immediately. I'm super thrilled to have found this!
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Blu
3.0 out of 5 stars Very nice results, but icky residue once brushed out.
Reviewed in the United States on May 5, 2015
Verified Purchase
I have ultra thick and wavy, frizzy hair. I use just over a hershey kiss-sized amount of this product and run it through the lower half of my hair after a shower. I love the way it gives my hair that separated, tousled look, however I think it leaves quite a bit of residue on. At the end of the day, I brush my hair and I can feel the residue on it, which makes my hair harder to brush through. I notice the extra dirt left on the bristles of my brush too and it sucks to clean it off. I used several other products that don't do this...the best one of which is now discontinued. I will keep this product around though and will use it up because it does make my hair look the way I want it too. After it's gone I will probably keep searching for a product that works for me, but I would return to using this if my mission isn't successful. I just don't like that I feel like I have to wash it out every time I use it because of the gunky coat it leaves on at the end of the day.
2 people found this helpful
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Queen Bee
5.0 out of 5 stars Better than gel or mousse!
Reviewed in the United States on May 14, 2019
Verified Purchase
This texturizing cream is great for giving hair that “beach waves” look. Leaves hair soft, not “crunchy.” Won’t leave house without it! This feels very thick and sticky on your hands/fingers. But rub your hands together, scrunch through you hair, and voila! Beach waves! When it dries, your hair feels soft and silky, not like a styling gel or mousse. Great styling aid for travel. Just wash, scrunch and Go.
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RobinLK
5.0 out of 5 stars Thick and Pleasant Smelling
Reviewed in the United States on December 9, 2017
Verified Purchase
This is one of my favorite products for its smell! Has that 'on the beach' sandy/salty smell. Being a Florida gal, this is awesome. The product is very tacky, but can be diluted slightly with a bead of water mixed into it as you are applying it. Works well. I often flip the ends of my bob-cut hair, and it will hold all day, even in Florida humidity. Recommend.
4 people found this helpful
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Gloria
2.0 out of 5 stars ... purchased this originally at ULTA and I really really liked it. I purchased it again on AMAZON (despite ...
Reviewed in the United States on September 6, 2017
Verified Purchase
I purchased this originally at ULTA and I really really liked it. I purchased it again on AMAZON (despite reading other reviews) and was excited to use it. Well I loved the hold & my curls BUT all day long people were commenting on white "dandruff" looking stuff in my hair. I am a recovering dandruff sufferer (lol) so the last thing I want to do is put dandruff looking stuff in my hair. I am so torn with this product bc really it's my favorite in regards to making my curls look fab but who cares if there is dandruff looking stuff floating around in them. Super disappointing
4 people found this helpful
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Top reviews from other countries

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Paola Ramírez
5.0 out of 5 stars Excelente!!!!
Reviewed in Mexico on May 8, 2020
Verified Purchase
Excelente producto!!! Mi cabello nunca se había visto mejor!!
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gabriel abadi
5.0 out of 5 stars Great texture
Reviewed in the United Kingdom on October 17, 2017
Verified Purchase
Great texture. Easy to manage. Dries the hair a bit, I try to use it every other day.
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May
5.0 out of 5 stars Perfect beach waves!
Reviewed in Canada on December 28, 2015
Verified Purchase
This stuff works beautifully with my wavy hair when I want more definition. It gives it less frizz. I put it in my hand first and then add some water to it before I apply it to my hair or my hair will be a sticky mess if I don't. It works great though but you just have to get the hang of estimating how much to apply to your hair. Everyone's hair is different.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Buen producto
Reviewed in Mexico on August 3, 2019
Verified Purchase
Muy buena fijación! Mi cabello es ondulado y funciona perfecto
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ally
5.0 out of 5 stars Great texture
Reviewed in Canada on March 25, 2016
Verified Purchase
I didn't know how much I needed it. It gives my thick, wavy hair the perfect texture for beachy waves. Better than similar products. I also have the beach spray, but I don't use it as this product is perfect on its own.
4 people found this helpful
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