The Hydro Grip Collection

12-hour hold. All-day hydration.

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Lip + Cheek

Clean, creamy, can't get wrong color.

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Set It + Forget It

The ultimate last step for a locked-in look.

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We’re tired of skin tints that don’t hold up to our daily grind. They fade and crease. Get dry and cakey. Or get too greasy and break you out. We knew there had to be a better way.

Meet our NEW Hydro Grip 12-Hour Gel Tint 👉 a clean, first-of-its-kind longwear hydrating gel skin tint that’s clinically proven to last up to 12 hours without fading, caking, or settling into fine lines.

Packed with triple-powered hyaluronic acid for breathable light coverage and a natural dewy finish. Comes in 15 flexible shades that’ll last all day long. 

It’s the skin tint that won’t quit—no matter how you Live Your Look.

Dropping 2.28 🗓️ Get on the waitlist at @sephora now.
All fun. No fuss ✅ Our makeup sticks make getting ready the easiest thing you’ll do all day. These clean, vegan, and cruelty-free formulas give you long-lasting, can’t-go-wrong color in every swipe. 

The lineup 👇

Cooling Water Jelly Tint
🧊 Long-lasting blush + lip stain with a cooling feel
🧊 Available in 6 shades

Lip + Cheek
👄 Creamy blush + lip color
👄 Available in 11 shades

Highlighter 
✨ Creamy highlighter with a radiant glow
✨ Available in 6 shades

Matte Bronzer
🤎 Multi-use warm-toned cream bronzer
🤎 Available in 5 shades

Sculpt Stick
🪄 Cool-toned cream contour stick
🪄 Available in 4 shades

Shop ’em all online at MilkMakeup.com + @sephora 🛒
We are SO over luminizers that fade after a few hours 😒 So we got in the lab and made our NEW Hydro Grip + Glow Primer. 

This 3-in-1 illuminator + primer + skincare hybrid delivers golden-hour radiance with the legendary 12-hour grip of our 10x award-winning Hydro Grip Primer.

Use it as the first step in your makeup routine for a surreal glow that stays locked + luminized all day long ✨🔒

Get on the waitlist @sephora NOW to be the first to know when it drops 🛒
It’s still LOOKS not licks 👀 and our 2 NEW Cooling Water Jelly Tint shades look so good on everyone.

Same no-budge staying power, cooling feeling + clean formula you can’t get enough of 🧊

Want first dibs? Get on the waitlist @sephora to shop when they drop on 9.26

#MilkMakeup #JellyTint
We read the reviews—you wanted a skin tint that actually lasts. And it had to be good for your skin. So we got in the lab + didn’t leave until we made Hydro Grip 12-Hour Gel Tint, a clean + clinically-proven formula packed with skincare benefits.

Here’s what makes it so good:
💦 lasts up to 12 hours without fading, creasing, or pilling
💦 suped-up skincare clinically proven to boost skin’s hydration 
💦 non-comedogenic, so it won’t clog pores
💦 dermatologist tested, safe for sensitive + acne-prone skin
💦 clean, vegan, cruelty-free, silicone-free, fragrance-free

Available in 15 flexible shades at milkmakeup.com, @sephora, @sephoracanada, sephora @kohls, and @spacenk—available in stores 2.28.
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Don’t play games with your blush or your lip color 🙂‍↔️ Try our 2 NEW shades of Cooling Water Jelly Tint with a texture like no other and a soft stain that lasts.

Pick ‘em up online @sephora + MilkMakeup.com 🛒
You wanted ’em, you got ’em! 2 NEW shades of Cooling Water Jelly Tint are coming 9.26 🧊

Meet Fresh (soft pink) and Fizz (soft peach) 🌸🍑 Softer, sheerer versions of our internet-breaking, 7x award-winning jelly blush + lip stains, now with a more subtle hint of color you can’t mess up.

Drop in the comments which shade you’re trying first 👉 then get on the waitlist @sephora.
2 NEW shades, same bouncy texture you love 🧊 Welcome Fizz and Fresh to the Cooling Water Jelly Tint fam. Soft warm-toned shades that’ll give you a buildable pop of color that won’t quit.

All that + it’s packed with skincare 👇
🧊 Vegan collagen to help firm skin
🧊 Aloe to soothe + refresh
🧊 Seawater hydrates + gives a cooling effect
🧊 Clean, vegan, cruelty-free, 90% natural

New #JellyTint coming 9.26 👉 Head to @sephora to get on the waitlist now 🛒
Texture like you’ve never tried 🧊 #MilkJellyTint is coming 2.6

Sign up for the waitlist @sephora NOW to be the first to try it 🛒 #linkinbio
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New #JellyTint shades UNLOCKED 🎮🧊 Round one of Cooling Water Jelly Tint, our viral blush + lip stain, sold out in the first 24 hours. So you’re gonna want to get your hands on Fresh + Fizz STAT. 

Dropping 9.26 👉 Get on the waitlist @sephora now

🕹️ by @bellebbeau
You already know our primer game is strong 💪 Keep your makeup on LOCK with our skincare-supercharged, clean primers, no matter what kind of look you’re going for 🔒

Drop in the comments which primer you still need to try 👇
A tint like you’ve NEVER tried 😏 Get a closer look at our NEW! Cooling Water Jelly Tint 👉 dropping 2.6

👄 sheer blush + lip stain
🍇 bouncy jelly texture
💦 cooling sensation 
✋ serious staying power 

Get on the waitlist @sephora to try it first 🛒 #linkinbio
Our KUSH fam has been growing 🖤 Check out the full product breakdown and grab 'em all 🛒

⚡ ️#KUSHmascara
⚡ ️KUSH Lash Primer
⚡ ️KUSH Brow Shadow Stick 
⚡ ️KUSH Brow Lamination Gel 
⚡ ️KUSH Clear Brow Gel 
⚡ ️KUSH Lash + Brow Serum
1 year ago today, Sculpt Stick changed the contouring game 😎 Comment a 🎂 to wish #SculptStick a Happy Bday 🖤 #contour #milkmakeup
You won't catch us leaving the house without wearing at least one 😮‍💨 What is your holy grail Milk Makeup stick? #scuptstick #lip+cheek #mattebronzer #highlighter #bronzer #blush #contour #makeuphaul
🚨 JUST DROPPED 🚨 NEW! Cooling Water Jelly Tint has officially landed. Four years in the making, it’s a lip + cheek stain like you’ve never seen 👇

💥 sheer, buildable burst of color
🍇 bouncy jelly texture
🍒 4 juicy shades
🧊 refreshing, cooling feel
⏰ serious staying power
💦 vegan collagen, aloe, and seawater
🌱 90% natural, clean, vegan, cruelty-free

Get it online NOW at milkmakeup.com 📱 

Wanna shop in-store? Here’s when it’ll hit shelves IRL:
🛒 2.22 @sephora US + Canada 
🛒 3.4 @sephoraeu  
🛒 3.18 @sephorauk @spacenk @cultbeauty @nichebeauty
🚨 Exclusive Black Friday Deal 🚨 FREE deluxe sample set with any $75+ purchase! 

Here’s everything you get ⬇️
🎁 Limited-edition Makeup Bag
🎁 Hydro Grip Primer Deluxe Sample
🎁 Lip + Cheek Deluxe Sample
🎁 Matte Bronzer Deluxe Sample
🎁 KUSH Mascara Deluxe Sample
🎁 Future Fluid Concealer Sampler

Grab this offer NOW on MilkMakeup.com before it's gone 🔥 #blackfridaysale #holidayshopping #milkmakeup
FULL BROWS. FAST. ⚡️ Meet our NEW! KUSH Brow Shadow Stick.

Colors like a crayon. Fills like a powder. Soft holds like a pomade. The newest member of the KUSH Fam is here to help you boost your brows in seconds.

⚡️ Cream-to-powder formula fills instantly for soft, full-looking brows
⚡️ Waterproof pigment stays smudge-proof up to 12 hours
⚡️ Vegan waxes + conditioning ingredients keep brows feeling soft, never stiff
⚡️ Comes in six matte shades made to match our KUSH Fiber Brow Gel 

Get it at milkmakeup.com + online and in stores @sephora RIGHT NOW 🛒
🚨 BACK IN STOCK 🚨 It’s a jelly world and we’re just livin’ it 👉 Our viral Cooling Water Jelly Tint is officially back on sephora.com ⚡️🧊 Grab yours NOW before it sells out again. 

Here’s why the hype is real 👇
👄 sheer lip + cheek stain 
🍇 bouncy jelly texture
💦 skin-loving ingredients
🧊 cooling sensation
⏰ serious staying power

Thanks again for the love #MilkFam ❣️
🚨 LAST CHANCE 🚨 Don’t miss out on saving some coin - buy any cream makeup stick, get the second half off on MilkMakeup.com. Ends 4.01 (no joke) 🤑 What are you stocking up on? #milkmakeup
Give the gift of GRIP 🎁

Our limited-edition makeup set features our TikTok famous hydrating makeup primer and setting spray for makeup that stays locked on for up to 12 hours with a dewy finish. Plus, a limited edition makeup bag all for $40 ($62 value)!

Shop now @sephora, Sephora @kohls, or MilkMakeup.com before they're gone 🔥 #holidayshopping #giftsets #milkmakeup #giftideas
NEW! KUSH Lip Oil has landed ⚡️ Serving up high-grade hydration, juicy shine, and irresistible flavor with every hit. 

💦 highly hydrating
🍪 6 flavors you’ll crave 
👄 sheer lip-enhancing tints
✨ serious shine 
🙅‍♀️ not sticky or drying
🌱 92% natural, clean, vegan, cruelty-free

Get ’em online NOW at @sephora and milkmakeup.com + in Sephora stores on 3.15 🗓
⭐️PRIMER BOGO SALE⭐️ For a limited time, when you purchase a full-size Hydro Grip Primer, get a travel-size version for free! Your travel makeup bag will thank you 😏 Head to our link in bio to shop! #milkmakeup #makeupprimer #summerprimer #summermakeup
Meet your lip’s new best buds 😏 It took us over 80 rounds (yes 8-0!) of revision to get every single flavor and hydration-packed formula juuuust right 👇

🍪 COOKIE DOUGH - tahitian vanilla
🍫 CHOCOLATE CAKE - cocoa
🌺 DREAM MACHINE - guava
🍉 PINK MAGIC - watermelon
🐉 GREEN DRAGON - sage + peppermint
🍊 ORANGE CRUSH - citrus

The result? 92% natural, high-grade hydration that’s clean, vegan, and cruelty-free.

Get on the waitlist @sephora NOW to collect ’em all starting 3.5 🛒
You’re NEVER gonna be able to guess what we’re dropping next. Prove us wrong in the comments 😏

Turn your notifications on now, thank us later.
CHOOSE YOUR COVERAGE ⚡⚡⚡

☀️ Go for Sunshine Skin Tint SPF 30 if you want a sheer, dewy glow 
🛸 Skip foundation and wear Future Fluid Concealer all over for medium coverage + a natural finish
🤝 Orrrrr pair 'em together for the best of both worlds 

Drop an emoji below of the vibe you've been feeling lately 👇

#milkmakeup #naturalmakeup #dewyskin
Pov: you catch a glimpse of the inside of our purse 👄 #KUSHLipOil #OdysseyLipGloss #EletricGlossyLipPlumper #MilkMakeup
🚨Sale Alert🚨 There’s no better time to stock up on your faves than the @sephora #SavingsEvent 😏 Snag our bestsellers like Cooling Water #JellyTint and Hydro Grip Primer in store or online at Sephora & Sephora at Kohl’s 😮‍💨

ROUGE 20% OFF 4/5–4/15
VIB 15% OFF 4/9–4/15
INSIDER 10% OFF 4/9–4/15

#sephorasavingsevent #sephorasale #milkmakeup #sephoraatkohls
Looking for a #holidaygift that shines? ✨ Our #OdysseyLipGloss is the high-shine, non-sticky lip gloss you'll be reaching for alllll winter long 🥶 8 juicy shades to choose from to complete any holiday makeup look 🖤
There’s no such thing as too !! many !! sticks!! Buy one makeup stick, get the second stick 1/2 off now through 3.30 on MilkMakeup.com 🤑 Just add both sticks to your cart and the discount will be applied 💯 #makeupsticks #milkmakeup
Grip. Hydrate. Glow. ✨ Shop our best-selling #HydroGrip Fam for up to 20% off now through 4/15 in store and online @sephora during the #SpringSavingsEvent 🛒🔒 Details on the sale 👇

ROUGE 20% OFF 4/5–4/15
VIB 15% OFF 4/9–4/15
INSIDER 10% OFF 4/9–4/15
At Milk Makeup, we’ve always been proud to support the LGBTQIA+ community and the freedom to live your life openly, authentically, and unapologetically. Since 2017 we’ve partnered with @lgbtcenternyc, a safe and affirming space in NYC that provides life-saving resources and community building. 

As part of our partnership, we automatically donate 1% of all sales on MilkMakeup.com directly to The Center. To date, we’ve raised over $260,000 to support their programming. 

For the month of June, we’ll be doubling our ongoing donation to continue supporting their work in providing people in the LGBTQIA+ community with a safe space and resources they need. Something everyone deserves, no matter where they live—especially as LGBTQIA+ rights remain under attack.

Follow along with us throughout #PrideMonth as we highlight the crucial work and advocacy The Center does all year long and join us in championing the community.
Lip care or lip looks? 🧐 Whichever way you wanna slick on the shine, we’ve got something for you 👇

KUSH LIP OIL
⚡️hydrating oil 
⚡️ultra sheer lip-enhancing tint
⚡️6 fun flavors 
⚡️best for lip care

ODYSSEY LIP OIL GLOSS 
🌀 high-shine gloss
🌀 semi-opaque color
🌀 8 cream + shimmer shades
🌀 best for lip looks 

Get ’em both right now online @sephora + milkmakeup.com 🛒
Sculpt Stick is officially HERE to take all the guesswork out of contouring. Here’s everything you need to know about how to sculpt in literal seconds 👇

WHAT IS IT?
A matte, creamy cool-toned contour stick that adds instant depth and dimension to your face. No complicated techniques or PhD in geometry needed.

WHY COOL TONES? 
Unlike warm-toned bronzers, which add sunkissed warmth to your face, cool tones mimic the look of natural shadows, so your contour looks super natural.

HOW MANY SHADES? 
Sculpt Stick comes in 4 shades that work across a wide range of skin tones.

 🪄 SIZZLE very deep
 🪄 SIMMER tan to deep 
 🪄 STOKED medium to medium tan
 🪄 TOASTED fair to light

WHAT’S IN IT?
The creamy formula, made with a nourishing thyme extract blend, builds and blends seamlessly. No harsh lines. No caking. Plus, it’s clean, vegan, and cruelty-free 🌱

WHERE CAN I BUY IT?
Get it at milkmakeup.com and sephora.com TODAY and in @sephora stores starting 2.23 🛒
And by match my freak, we mean grip like only Hydro can 😏 Just looking for a primer that 👇

💧 holds makeup up to 12 hours
💧 gives dewy (never greasy!) glow
💧 hydrates with a surge of skincare
💧 is 94% natural, clean, vegan, cruelty-free

Better stock up on #HydroGrip 🛒
Lock in your look, all day long 🔒 Whatever your skin type, we’ve got a clean + cruelty-free primer and setting spray to keep your makeup lookin’ as fresh as the minute you put it on 👇

IF YOU HAVE DRY SKIN
💦 Hydro Grip fam
💦 Grips makeup up to 12 hours
💦 Hydrates with hyaluronic acid, niacinamide, hemp seed extract + aloe water

IF YOU HAVE OILY SKIN
🌘 Pore Eclipse fam 
🌘 Locks makeup up to 16 hours
🌘 Absorbs oil, blurs pores, and smooths texture with lentil extract, bakuchiol + niacinamide

IF YOU HAVE COMBINATION SKIN
🌘 Pore Eclipse Matte Blur Stick 
🌘 Locks makeup up to 16 hours
🌘 Targets your T-zone with shine-busting charcoal + tea tree oil 

IF YOU HAVE DULL SKIN
🌤 Cloud Glow Foam Primer 
🌤 Holds makeup up to 12 hours
🌤 Visibly brightens skin with turmeric, saffron + apricot extracts
Shine that’s surreal 🌀 The latest additions to the Odyssey Lip Oil Gloss fam are here. Don’t try to pick a fave, you’re going to want ’em all.

🎆 ADVENTURE lavender shimmer 
🌺 WANDER mauve 
🌇 EXPERIENCE golden pink shimmer
👜 DAY TRIP warm brown 

Which journey are you choosing first? Drop the emoji in the comments 👇
High tech. High coverage. 30 seamless shades. 

NEW #FutureFluid All Over Cream Concealer completely covers dark circles, redness, and breakouts, but never covers up what makes you beautiful: YOU. 

Need help finding your shade? Take our Shade Finder quiz on MilkMakeup.com 🔮
Shines like a gloss, cares like an oil 🌀 4 NEW Odyssey Lip Oil Gloss shades are joining the fam.

🎆 ADVENTURE lavender shimmer
🌇 EXPERIENCE golden pink shimmer
🌺 WANDER mauve
👜 DAY TRIP warm brown 

Get on the waitlist @sephora NOW to be the first to know when they drop.

#milklipgloss #OdysseyLipGloss
🚨 FINALLY dropped 🚨 4 NEW shades of Odyssey Lip Oil Gloss have officially landed @sephora. Adventure awaits. You comin’?

Meet the new shades 👇
🌺 WANDER mauve 
🎆 ADVENTURE lavender shimmer 
👜 DAY TRIP warm brown 
🌇 EXPERIENCE golden pink shimmer

Can’t forget the originals 👇
✨ JOURNEY clear
🌸 WERK TRIP dusty rose
🍫 QUEST caramel beige
💖 SOUL SEARCH light pink shimmer
🔮 VOYAGE blackberry
🧡 EXPLORE coral shimmer
🧊 GLOBETROT sky blue shimmer
🌹 TREK deep rose shimmer

Get all 12 high-shine shades NOW at sephora.com and milkmakeup.com 🛒
Two mattifying MVPs 🖤 One collectible makeup bag ✨ All for $40($62 value) ❗️

Our limited-edition makeup set features our best-selling Pore Eclipse Mattifying Primer and Setting Spray to lock on makeup up to 16 hours, blur pores, and control shine for a soft-focus finish. Shop now @sephora, Sephora @kohls, or MilkMakeup.com before they are gone 🔥

#holidayshopping #giftsets #milkmakeup #giftideas
Get set for your new go-to makeup look 🤘 The NEW! Werks Set is here and it’s got everything you need for a dewy, rosy glow. 

What’s in it 👇
👄 Full size Lip + Cheek in Werk
🌀 Full size Odyssey Lip Oil Gloss in Werk Trip
✨ Full size Highlighter in Lit
💦 Mini Hydro Grip Set + Refresh Spray
👜 Limited edition makeup bag to stash it all in

Get it all for $49 ($98 value) aka a sweet deal 🤑 Get it online NOW @sephora + milkmakeup.com
This is what they meant by cracking open a cold one right? 👀 #HydroGrip Set + Refresh Spray keeps your makeup fresh n’ dewy through the heat, sweat, and beyond.

🔒 Sets makeup up to 12 hrs
💦 Super-fine halo mist for even coverage
💧 Skincare-supercharged formula
🌱 Alcohol-free, clean, vegan, cruelty-free
🚨FLOATING BACK TO EARTH 🚨missed out on #CloudGlow before it sold out at @sephora? It’s finally back!!

Stock up on the brightening foam primer that feels like a cloud + lock those looks with 12HR hold. RUN don’t walk before it sells out again 🛒
Two #MilkMakeup icons, one iconic makeup set 🏆 

Save 30% when you get ’em together in this limited-edition set 😏 

The set features ⬇️
✨ Travel sized Hydro Grip Primer
✨ Full size Matte Bronzer in Baked

Keep an eye out for The Icons set at the checkout section with the minis & more @sephora 🖤 #sephora #hydrogrip
🚨PSA: JELLY TINT IS BACK 🚨 Our viral lip + cheek stain has officially bounced back into @sephora. Here’s why you’ll wanna get urs ASAP 👇

🧊 1 sold every 20 seconds
🧊 sheer, buildable watercolor finish
🧊 bouncy, cooling jelly texture
🧊 packed with skincare + non-comedogenic
🧊 90% natural, clean, vegan, cruelty-free

Get the shades you missed or finally give it a try before it sells out again. Go go go 🛒
YOUR BROWS, YOUR WAY ⚡️ Whatever mood you’re feeling, we’ve got a KUSH for u. 

SLICK ’EM UP
🔥 NEW! KUSH Brow Lamination Gel lifts + defines for a sleek, brushed-up look 

FLUFF ’EM OUT 
💥 KUSH Clear Brow Gel shapes + styles for a naturally fluffy look 

Drop the emoji of the look ur feeling today below 👇
@reebok x Milk: Equipment Essentials Series 02 coming soon
Me at the bodega if you even care 👅

@mominatu (she/her) in an Orange Crush mood with KUSH Lip Oil 🍊 #milkmakeup #nyc
pov: you just got your most recent @sephora shipment (and you got a little carried away) 🫢 Have you tried our viral Odyssey Lip Oil Glosses?! Comment your fave shade below ⬇️