Benefit

Benefit is the brainchild of two twins from Indiana who, on a fateful day in 1976, flipped a coin and decided to open a make-up shop. Clearly, this is a brand that knows how to have fun. Its cult cosmetics – from Gimme Brow to The Professional – may be playfully named, but every one of them packs a punch, thanks to the vibrant pigments and long-lasting formulas.

Feeling spontaneous? Browse our selection and you might just discover your new favourite beauty product. You'll spot foundations enriched with botanical extracts and floral fragrances, alongside concealers that are carefully formulated to prevent cracking and running. If you want to keep your options open, choose a Benefit palette, packaged in a flip-top case with a built-in mirror. Each includes several shades of bronzer or blusher, so it's easy to build a look that suits your mood.

Now, for those lips and eyes. A Benefit brow kit, complete with powders, waxes and brushes, will help you shape and define your eyebrows like an artist. And for your eyes? Volumising mascaras come with high-tech brushes that draw lashes out to uncharted lengths. As for lipsticks, expect to see a variety of popping colours that will leave lips looking full and defined.