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Amirah Kassem
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The Power of Sprinkles: A Cake Book by the Founder of Flour Shop Hardcover – Illustrated, April 9, 2019

by Amirah Kassem (Author)
4.6 4.6 out of 5 stars 404 ratings
See all formats and editions
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“Kassem's cakes are pure rainbow joy.” ―Food & Wine

In this wildly cheerful cookbook, New York bakery owner Amirah Kassem preaches the power of sprinkles. A modern-day Willy Wonka, Kassem reminds us that joy can be found in creating something delightful and delicious, that baking a cake for someone is the best thing in the world, and that, when it comes to cake decorating, any mistake can be covered in sprinkles (and everyone will love it anyway!).

With twenty-nine different cakes―from unicorn cakes and donut cakes to cakes that look like reindeer, popcorn, spaghetti, and avocado toast―and packed with photographs, illustrations, and infinite ideas, The Power of Sprinkles is a book for bakers and cake decorators at every age and level.

“One of the few figures in the food industry who can get the fashion set to eat their carbs.” ―Vogue

Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Abrams Books
  4. Publication date
    April 9, 2019
  5. Dimensions
    7.38 x 1.1 x 9.13 inches
  6. ISBN-10
    1419737422
  7. ISBN-13
    978-1419737428
  8. See all details
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Editorial Reviews

Review

“Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.”―Vogue

“Kassem’s first cookbook is stylish and incredibly colorful, with cake recipes practically made for Instagram.”―Food & Wine Magazine

“I prefer buying to baking but if you rock with butter, flour and sugar Amirah will show you how to rock with unicorns and rainbows! She's full of sweet surprises.”―Rachael Ray

“The Power of Sprinkles is a decadent, delicious, gorgeous, sparkly delight . . . just like Amirah herself!”―Kelly Ripa

“Amirah is fun and amazing and makes the best cakes that always put smiles on people’s faces!”―Eloise Eisner, nine years old

“The cakes at Flour Shop in Soho, which was founded by baker Amirah Kassem, are known to be a little audacious. Kassem’s cakes are pure rainbow joy. The outside is covered in rainbow sprinkles, each layer of the cake is a color of the rainbow, and the “explosion” cake gushes with rainbow sprinkles when you cut into it. These treats are reserved for those dessert fanatics among us who lead double lives as unicorns.”―Food & Wine

About the Author

Inspired by the piñatas of her childhood, Amirah Kassem sought to create a cake that burst with sprinkles and candy when she cut into it. Her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum, while her fondant-free creations have also caught the attention of Vogue, Harper’s Bazaar, and her Cara the Unicorn creation was named Instagram’s “2017 Trend of the Year.” She opened her first brick-and-mortar store in 2017, and has appeared on the Food Network, the Rachael Ray Show, and Late Night with Seth Meyers.

Product details

  • Publisher ‏ : ‎ Abrams Books; Illustrated edition (April 9, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1419737422
  • ISBN-13 ‏ : ‎ 978-1419737428
  • Item Weight ‏ : ‎ 2.11 pounds
  • Dimensions ‏ : ‎ 7.38 x 1.1 x 9.13 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 404 ratings

About the author

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Amirah Kassem

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
404 global ratings
Awesome cakes!
5 Stars
Awesome cakes!
I bought this book so I could make the Rainbow Explosion Cake for my daughter's birthday. Her recipe breaks everything down into manageable steps so you can do it at home, and it turned out great. I did make a practice cake before the one for the big day and here are the adjustments I made: 1) do use Mexican vanilla - it really does taste better. 2) I used 5 drops of food coloring in each cake to get the color intensity shown 3) she says you don't need to level off the cakes, but it made a much better result when I did. 4) if your frosting gets too warm, put it in the fridge in between frosting the layers 5) I used wooden dowels to further stabilize the cake, and 6) practice!!I don't consider myself an expert cake maker, but this book should be fun for the expert, accessibly challenging for the "pretty good" baker, and full of fun learning for the novice. Glad I bought it and will make the other cakes for other special occasions.
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Top reviews from the United States

Kailey Jackson
5.0 out of 5 stars Beautiful book that adds a fun element to the kitchen for the baker in your life
Reviewed in the United States on January 27, 2024
Verified Purchase
LOVE this book. I mainly love it for the looks - it looks amazing styled next to my vintage cake stands but my sister in law who I also purchased a copy for has had a blast using it with the kids. She is a much bigger baker than me so I would say that's a win
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Courtney Wirwahn
5.0 out of 5 stars Awesome cakes!
Reviewed in the United States on September 23, 2019
Verified Purchase
I bought this book so I could make the Rainbow Explosion Cake for my daughter's birthday. Her recipe breaks everything down into manageable steps so you can do it at home, and it turned out great. I did make a practice cake before the one for the big day and here are the adjustments I made: 1) do use Mexican vanilla - it really does taste better. 2) I used 5 drops of food coloring in each cake to get the color intensity shown 3) she says you don't need to level off the cakes, but it made a much better result when I did. 4) if your frosting gets too warm, put it in the fridge in between frosting the layers 5) I used wooden dowels to further stabilize the cake, and 6) practice!!

I don't consider myself an expert cake maker, but this book should be fun for the expert, accessibly challenging for the "pretty good" baker, and full of fun learning for the novice. Glad I bought it and will make the other cakes for other special occasions.
Customer image
Courtney Wirwahn
5.0 out of 5 stars Awesome cakes!
Reviewed in the United States on September 23, 2019
I bought this book so I could make the Rainbow Explosion Cake for my daughter's birthday. Her recipe breaks everything down into manageable steps so you can do it at home, and it turned out great. I did make a practice cake before the one for the big day and here are the adjustments I made: 1) do use Mexican vanilla - it really does taste better. 2) I used 5 drops of food coloring in each cake to get the color intensity shown 3) she says you don't need to level off the cakes, but it made a much better result when I did. 4) if your frosting gets too warm, put it in the fridge in between frosting the layers 5) I used wooden dowels to further stabilize the cake, and 6) practice!!

I don't consider myself an expert cake maker, but this book should be fun for the expert, accessibly challenging for the "pretty good" baker, and full of fun learning for the novice. Glad I bought it and will make the other cakes for other special occasions.
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16 people found this helpful
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Ross
5.0 out of 5 stars Beautiful Book!!!
Reviewed in the United States on April 9, 2019
Verified Purchase
I love Flour Shop cakes and I love to bake, so I bought this book the day I saw it for pre-order on Amazon. What I didn't realize is that this book would be absolutely beautiful! Usually I keep my cookbooks on bookshelf or in a closet, but this book is going on my coffee table. It's basically an art book that also teaches you how to make amazing cakes. Obviously she is known for her explosion cakes, but my favorite cake in the book so far is the Pancake Cake or the Watermelon cake.

I can't wait to see if I can bake the cakes, and I hope I can make them look like Amirah's! Her cakes are so colorful, pretty and fun. After glancing at the recipes, she lays out the steps in a very easy to understand way. Sometimes books assume you know exactly how to do a step or even skip some steps, but this book is straightforwards and shows many of the steps and the ingredients.
20 people found this helpful
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Rosemary Williams-Hall
5.0 out of 5 stars Power of Sprinkles
Reviewed in the United States on December 18, 2019
Verified Purchase
What a fabulous fun book. It was clearly well written and explained so one could pick up the instructions very easily. I couldn’t put it down and will try my best to make all the cakes at the appropriate times. I already ordered the cake pans from WIlliams Sonoma before even finishing reading. I’m taking everything I need to the Bahamas with me to surprise everyone for New Years. I’ve ordered the basic sprinkles and ‘paint’ but must get the sparkles for the new year. Thank you so much for creating a smashing book, love, love, love it.
One person found this helpful
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Debde
5.0 out of 5 stars Granddaughters birthday cake
Reviewed in the United States on July 18, 2019
Verified Purchase
Saw author on Rachel Ray and had to have the book. It has tons of color photos, ideas and recipes. Love the heft of the book and slick feel of pages. Only negative is the font is very small so hard for me to read even with my glasses. Maybe a later version could have a large print option. Well worth the money.
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NOBS....
4.0 out of 5 stars Great book.
Reviewed in the United States on June 16, 2019
Verified Purchase
Love the author's take on cakes. Great presentation on cakes. They can be a lil challenging if ur a beginner. However, with a lil patience you got this. Great display for ur kitchen. She was on the Today show. She mainly does small but huge in height. A small piece is huge. On pinterest you can find many cakes that these without having to buy the book. I just love a great colorful cookbook.
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Dana M.
5.0 out of 5 stars Such a bright, fun CAKE book!
Reviewed in the United States on April 9, 2019
Verified Purchase
Just received the pre-ordered copy that I ordered a few months ago. It doesn't disappoint! You pretty much get access to the secrets behind Flour Shop's best, most famous cakes. I love the little stories included with each recipe, and even as a novice baker, I feel like I can make these cakes. People are going to go nuts when I come to the next party with a rainbow explosion cake!
7 people found this helpful
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Deborah Keating
5.0 out of 5 stars SO GREAT
Reviewed in the United States on July 30, 2019
Verified Purchase
I haven't made anything yet, but the directions make it looks so easy. I bought an explosion cake for my little ones bday party and I think I was more excited. But the book is lovely, colorful, creative and makes it looks so easy!!
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Top reviews from other countries

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Paola Lee
5.0 out of 5 stars The most colorful Baking Book
Reviewed in Mexico on October 22, 2019
Verified Purchase
The most delicious Baking Book... So easy to follow and really delightful to see and read!
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Paola Lee
5.0 out of 5 stars The most colorful Baking Book
Reviewed in Mexico on October 22, 2019
The most delicious Baking Book... So easy to follow and really delightful to see and read!
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Hillary
5.0 out of 5 stars AMAZING!!!!!
Reviewed in Canada on April 9, 2019
Verified Purchase
Just saw you on Rachel Ray's show and just bought the kindle edition. Cannot wait to make these cakes for events, family and friends! You're a genius!!!
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Amazon カスタマー
1.0 out of 5 stars 汚い
Reviewed in Japan on August 19, 2020
Verified Purchase
新品との事だったのに薄汚れていました。
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Alesha
5.0 out of 5 stars Great cookbook for beginners
Reviewed in Australia on June 2, 2019
Verified Purchase
Love the step by step guide and all the beautiful pictures.
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sheila
5.0 out of 5 stars Very good
Reviewed in Canada on December 19, 2019
Verified Purchase
Alot of variety!
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