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A+ Rewards member days

Double points on purchases

Not a member? Join and earn 3X points on your first purchase + free shipping.*


*No code required.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover bestsellers

Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Up to 2X more shine*

Curl and coil care, perfected by plants and co-created by textured hair experts and scientists.

*Ex-vivo testing on tresses treated with be curly advanced Curl Enhancer Cream or Coil Definer Gel vs unwashed hair.
Our favorite #GetCurlyWithMe looks
Shop be curly advanced shampoo & conditioner products - now available in liter sizes

be curly advanced

Now available
in liter sizes

Get 4x more of your favorite be curly advanced
shampoo & conditioner in 30% less packaging.*

Shop for scalp solutions hydrating scalp & hair masque
NEW scalp solutions hydrating scalp & hair masque
Hair care starts at the scalp
Soothe scalp dryness with moisture and
replenish hair in a moment of self-care.
Feel your scalp say
Ahhhh
Experience a rejuvenating & moisturizing professional scalp treatment exclusively at an Aveda salon. Get shinier, healthier looking hair after just 1 service.

Shop body, skin and hair

Discover 100% vegan products for whole body care

Find a salon to book your next hair color service

Hair Color as limitless as you

Infinite color possibilities. Expert artistry.
Always 100% vegan.
Join Aveda+ rewards program

Get points for every product purchase.

Personalized Services & Tools

More services, virtual consultations and tools to deliver the personalized products and regimen for you.


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Plant-powered performance

Unlock your hair's potential with a customized routine of highly naturally derived, vegan hair and scalp care products.

Plant-powered hair care
rooted in nature

 

 

 

Leaping Bunny Approved
100% vegan, highly naturally derived high-performance formulas.

 

Pioneer in sustainability
95% of PET bottles and jars contain 100% Post-Consumer Recycled
resin & more than 80% of our HDPE bottles are minimum of 80% PCR resin.

 

Care for people and planet
Over $71M raised for non-profit clean water projects, including
global partner charity: water, to protect clean water access.

*Based on the purchase of a 1 liter bottle instead of the same formula in 200ML or 250ML bottles or tubes.

*Earn double points on every product purchase from January 23 - February 2, 2025 at Aveda retail stores, aveda.com and participating Aveda salons/spas. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases. When you join Aveda Plus Rewards between January 23 – February 2, 2025, you'll earn triple points on your first purchase, followed by double points on all other purchases made during the event. Offer valid online, in-store, and at participating Aveda salons/spas. There is a $10 fee to join. To join in-store or at a salon, show this email and ask an advisor about joining. Not valid with any other bonus or double points offer. To find a location, visit aveda.com/locations. Not available at Nordstrom locations. Offer not valid on prior purchases.