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Prose assortment of custom haircare and skincare products

Naturally powerful and
proven effective

Every ingredient is meticulously researched by our world-class R&D team and sustainably sourced from trusted partners around the globe. If it’s not high quality or highly efficacious, we won’t use it.

Prose customized shampoo bottle with lab bottles and oil dropper.

Leading with lab innovation

Our in-house chemists endlessly test different combinations of high-performing natural and synthetic ingredients — for uniquely personalized formulas and always-improving results.

Everything you want (and nothing you don’t)

Our formulas are cruelty-free with zero parabens, sulfates, phthalates, mineral oils, or GMOs. We can even make yours vegan, silicone-free, dye-free, or fragrance-free.

cruelty free logo - vector

cruelty free

sulfate free logo - vector

sulfate free

paraben free logo - vector

paraben free

gmo free logo - vector

gmo free

phthalate free logo - vector

phthalate free

alcohol free logo - vector

alcohol free

Our Ingredient Index

Here’s what we’re working with. Every Prose formula is a unique combination chosen from these safe and sustainable ingredients. We’ve also included the EWG scores of each—we’re proud that the vast majority come in at 1. Just like in golf, we’re always going for a lower score here.

1-2: High safety

-

3-6: Moderate safety

-

7-10: Low safety

-

N/A: Not yet rated

A

Abyssinian Oil

ewg score: 1

 - Canada

 - Fiber Repairing

Acacia Collagen

ewg score: N/A

 - Acacia Gum Extract

 - Sahel

 - Fiber Repairing

Acerola Extract (hair supplements)

ewg score: N/A

 - Brazil

 - Hair shedding control*

Acetic Acid

ewg score: 1

 - Product Stabilizer

Acrylates/Beheneth-25 Methacrylate Copolymer

ewg score: 1

 - Product Stabilizer

Acrylates/C10-30 Alkyl Acrylate Crosspolymer

ewg score: 1

 - Product Stabilizer

Acrylates/Stearyl Methacrylates Copolymer

ewg score: 1

 - Product Stabilizer

Agastache Mexicana Extract

ewg score: N/A

 - Mexico

 - Soothing

Algin

ewg score: 1

 - Skin Softness

Allantoin

ewg score: 1

 - Spain

 - Soothing

Aloe Vera Juice

ewg score: 1

 - Mexico

 - Hydration

Alpha-Glucan Oligosaccharide

ewg score: 1

 - Prebiotics

 - France

 - Scalp Health

Ammonium Acryloyldimethyltaurate/VP Copolymer

ewg score: 1

 - Product Stabilizer

Aniseed Myrtle Extract

ewg score: N/A

 - Australia

 - Scalp Soothing

Apple Cider Vinegar

ewg score: 1

 - Spain

 - Shine

Argan Oil

ewg score: 1

 - Morocco

 - Fiber Repairing

Arginine

ewg score: 1

 - Japan

 - Anti-Breakage

Avocado Oil

ewg score: 1

 - South Africa

 - Nourishment

B

Babassu Oil

ewg score: 1

 - Brazil

 - Hair Health

Bakuchiol

ewg score: 1

 - Retinol-Like

 - India

 - Well-Aging

Bamboo Charcoal

ewg score: 1

 - China

 - Scalp Detox

Baobab Extract

ewg score: 1

 - South Africa

 - Fiber Repairing

Baobab Oil

ewg score: 1

 - Africa

 - Nourishment

Barbary Fig Oil

ewg score: 1

 - Morocco

 - Nourishment

Basic Red 51

ewg score: 1

 - Color Protection

Behentrimonium Chloride

ewg score: 7

 - Product Stabilizer

Behenyl Alcohol

ewg score: 1

 - Product Stabilizer

Binchotan Charcoal

ewg score: 1

 - Charcoal Powder

 - China

 - Scalp Detox

Biotin

ewg score: 1

 - Vitamin B7

 - France

 - Hair Strength

Biotin (hair supplements)

ewg score: N/A

 - Vitamin B7

 - China

 - Hair shedding control*

Bitter Almond Oil

ewg score: 1

 - Morocco

 - Antioxidant

Black Currant Oil

ewg score: 1

 - Europe

 - Split End Repair

Bush Clover Extract

ewg score: 1

 - Lespedeza Capitata Leaf/Stem Extract

 - South Korea

 - Glow

Butterfly Pea Flower

ewg score: N/A

 - South East Asia

 - Color Protection

Butylene Glycol

ewg score: 1

 - Product Stabilizer

C

Caprylhydroxamic Acid

ewg score: N/A

 - US

 - Product Stabilizer

Caprylhydroxamic Acid

ewg score: N/A

 - US

 - Product Stabilizer

Caprylic/Capric Triglyceride

ewg score: 1

 - South East Asia

 - Softness

Capryloyl Glycine

ewg score: 1

 - Amino-Acid

 - Sebum Control

Caprylyl/Capryl Glucoside

ewg score: 2

 - Product Stabilizer

Caprylyl Glycol

ewg score: 1

 - Product Stabilizer

Carbomer

ewg score: 1

 - Product Stabilizer

Castor Oil

ewg score: 2

 - India, 

Brazil

 - Anti-Breakage

Caviar Lime Extract

ewg score: 1

 - Lime Pearl Extract

 - Australia

 - Glow

Ceramides

ewg score: 1

 - Ceramide NP

 - Europe

 - Nourishment

Cetearyl Alcohol

ewg score: 1

 - Product Stabilizer

Cetearyl Glucoside

ewg score: 2

 - Product Stabilizer

Cetrimonium Chloride

ewg score: 7

 - Detangler

Cetyl Alcohol

ewg score: 1

 - Product Stabilizer

Cetyl Esters

ewg score: 1

 - Asia, 

Africa

 - Softness

Citric Acid

ewg score: 2

 - Sodium Citrate

 - Product Stabilizer

Cocamidopropyl Betaine

ewg score: 5

 - Product Stabilizer

Cocamidopropyl PG-dimonium Chloride

ewg score: 4

 - Southeast Asia

 - Curl Definition

Coco-Glucoside

ewg score: 2

 - USA, 

UK

 - Cleanser

Coconut Oil

ewg score: 1

 - Asia

 - UV Control

Coconut Oil Polyglyceryl-6 Esters

ewg score: 1

 - Product Stabilizer

Coriander Seed Oil (hair supplements)

ewg score: N/A

 - France

 - Scalp Health

Corn Maltodextrin

ewg score: 1

 - Europe

 - Hold

Corn Starch

ewg score: 1

 - Europe

 - Volume

Cyclodextrin

ewg score: 1

 - Europe

 - Product Stabilizer

D

Decyl-glucoside

ewg score: 2

 - Cleanser

Dextrin (hair supplements)

ewg score: N/A

 - Spain

 - Product Stabilizer

Dipotassium Glycyrrhizate

ewg score: 1

 - Licorice Extract

 - Germany

 - Soothing

Dipropylene Glycol

ewg score: 2

 - Product Stabilizer

E

Ectoin

ewg score: 1

 - Germany

 - Skin Protection

Ethylhexylglycerin

ewg score: 2

 - Product Stabilizer

Ethylhexyl Pelargonate

ewg score: N/A

 - Skin Softness

Eucalyptus Oil

ewg score: 1

 - Europe

 - Scalp Health

F

Fermented Rice Water

ewg score: N/A

 - Lactobacillus / Rice Ferment

 - Korea, 

Japon

 - Smoothing

Fermented Sugar

ewg score: 1

 - Biosaccharide Gum-1

 - France

 - Well-Aging

Flaxseed Extract

ewg score: 1

 - France

 - Curl Definition

Folate (hair supplements)

ewg score: N/A

 - Vitamin B9

 - USA

 - Hair Health

G

Gemini Lysine

ewg score: 1

 - Sodium Dilauramidoglutamide Lysine

 - Japan

 - Emulsifier

Glycerin

ewg score: 2

 - Europe, 

Asia

 - Hydration

Glyceryl Caprylate

ewg score: 1

 - Product Stabilizer

Glyceryl Oleate Citrate

ewg score: 1

 - Germany

 - Product Stabilizer

Glyceryl Oleate & Derivatives

ewg score: 1

 - Product Stabilizer

Glyceryl Stearate

ewg score: 1

 - France

 - Emulsifier

Glycol Distearate

ewg score: 1

 - Product Stabilizer

Glycosaminoglycans

ewg score: 1

 - Italia

 - Hydration

Grapefruit Oil

ewg score: 1

 - Europe

 - Soothing

Grape Seed Extract

ewg score: 1

 - Switzerland, 

USA

 - Antioxidant

Grape Seed Extract (hair supplements)

ewg score: N/A

 - USA

 - Age support*

Grape Seed Oil

ewg score: 1

 - Europe

 - Hair Health

Green Tea Water

ewg score: 1

 - China

 - Scalp Detox

Guar Hydroxypropyltrimonium Chloride

ewg score: 1

 - Product Stabilizer

H

HC Blue 15

ewg score: 2

 - Color Protection

Hectorite

ewg score: 2

 - White Clay

 - UK

 - Volume

Hexylene Glycol

ewg score: 1

 - Product Stabilizer

Hibiscus Extract (hair supplements)

ewg score: N/A

 - Nigeria, 

Burkina Faso

 - Environmental defense*

Horsetail Extract (hair supplements)

ewg score: N/A

 - China

 - Hair Thickness*

Hyaluronic Acid

ewg score: 1

 - Sodium Hyaluronate

 - France, 

China

 - Hydration

Hydrogenated Palm Glycerides Citrate

ewg score: 1

 - Hydration

Hydrolyzed Corn Starch

ewg score: 1

 - USA

 - Hold

Hydrolyzed Rhodophycea Extract

ewg score: 1

 - Red Algae

 - France, 

Indonesia, 

Madagascar

 - Anti-Pollution

Hydroxyacetophenone

ewg score: 1

 - Preservative

Hydroxyethylcellulose

ewg score: 1

 - Product Stabilizer

I

Illipe Butter

ewg score: 1

 - Shorea Stenoptera Butter

 - Indonesia

 - Nourishment

Inulin

ewg score: 1

 - Belgium

 - Hydration

Isoamyl Laurate

ewg score: 1

 - Europe, 

Asia

 - Softness

Isoamyl Laurate

ewg score: 1

 - Europe, 

Asia

 - Softness

Isopropyl Myristate

ewg score: 1

 - South East Asia

 - Product Stabilizer

J

Jamaican Black Castor Oil

ewg score: 2

 - Jamaica

 - Nourishment

Jasmin Water

ewg score: 2

 - China

 - Antioxidant

Jojoba Beads

ewg score: 1

 - USA

 - Scalp Detox

Jojoba Esters

ewg score: 1

 - France

 - Emulsifier

Jujube Bark Extract

ewg score: 1

 - Brazil

 - Cleanser

K

Kalahari Melon Oil

ewg score: N/A

 - Namibia

 - Hair Health

Kaolin

ewg score: 1

 - White Clay

 - Brazil

 - Sebum Control

Karanja Oil

ewg score: 1

 - India

 - UV Control

Kombucha Tea

ewg score: 1

 - India

 - Scalp Health

L

Lactobacillus

ewg score: 1

 - Probiotic

 - France

 - Scalp Health

Laureth-4

ewg score: 3

 - Germany

 - Product Stabilizer

Laureth-7

ewg score: 3

 - Product Stabilizer

Longevity Mushroom

ewg score: 1

 - Ganoderma Lucidum Extract

 - Slovenia

 - Well-Aging

M

Maca Root

ewg score: 1

 - Peru

 - Hair Strength

Maltodextrin

ewg score: 1

 - Product Stabilizer

Maltodextrin (hair supplements)

ewg score: N/A

 - Product Stabilizer

Mango Butter

ewg score: 1

 - India, 

Spain

 - Nourishment

Mango Leaf Extract

ewg score: 1

 - Burkina Faso

 - Sebum Control

Maracuja Oil

ewg score: 1

 - Peru

 - Fiber Repairing

Menthol

ewg score: 3

 - India

 - Scalp Detox

Methionine (hair supplements)

ewg score: N/A

 - India, 

France

 - Hair Health

Millet Seed Extract (hair supplements)

ewg score: N/A

 - France

 - Hair Growth*

Modified Corn Starch

ewg score: 2

 - Aluminium Starch Octenylsuccinate

 - Austria

 - Sebum Control

Montmorrillonite, Illite

ewg score: 1

 - Pink Clay

 - France

 - Soothing

Myrica Wax

ewg score: 1

 - Columbia

 - Curl Elongation

N

Nasturtium Extract

ewg score: 1

 - Europe

 - Scalp Health

Niacinamide

ewg score: 1

 - Vitamin B3

 - China

 - Blue Light Control

Niacin (hair supplements)

ewg score: N/A

 - Vitamin B3

 - USA

 - Hair Health

O

Oat flour

ewg score: 1

 - USA

 - Soothing

Oat Oil

ewg score: 1

 - Sweden

 - Color Protection

Oat Protein

ewg score: 1

 - Italia

 - Anti-Breakage

Octyldodecanol

ewg score: 1

 - Asia

 - Softness

Olive Triglycerides

ewg score: 1

 - C10-18 triglycerides

 - Italy

 - Emollient

P

Panthenol

ewg score: 1

 - Pro-Vitamin B5

 - UK

 - Soothing

Pantolactone

ewg score: 1

 - Soothing

Pantothenic acid (hair supplements)

ewg score: N/A

 - Vitamin B5

 - USA

 - Hair Health

Pea Protein

ewg score: 1

 - Asia

 - Heat Protection

PEG-55 Propylene Glycol Oleate

ewg score: 3

 - Product Stabilizer

PEG-7 Dimethicone

ewg score: 3

 - Professional Silicone

 - Softness

Pentylene Glycol

ewg score: 1

 - Product Stabilizer

Peppermint Extract

ewg score: 4

 - Bulgaria

 - Sebum Control

Peptides

ewg score: N/A

 - Tetrapeptide-30

 - The Netherlands

 - Hyperpigmentation Control

Pequi Oil

ewg score: 1

 - Brazil

 - Anti-Frizz

Phenyl Trimethicone

ewg score: 1

 - USA

 - Softness

Phospholipids

ewg score: 1

 - Sunflower Concentrate

 - Spain

 - Color Protection

Plum Oil

ewg score: 1

 - France

 - Hydration

Polyacrylate CrossPolymer-6

ewg score: 1

 - USA

 - Product Stabilizer

Polyglycerin

ewg score: 1

 - France

 - Emulsifier

Polyglyceryl-4 Caprate

ewg score: 1

 - Product Stabilizer

Polylysine

ewg score: 1

 - Amino-Acid

 - France

 - Blemish Control

Polyquaternium-10

ewg score: 1

 - Softness

Polyquaternium-37

ewg score: 1

 - Product Stabilizer

Polysorbate-20

ewg score: 3

 - Product Stabilizer

Poppy Oil

ewg score: 1

 - Turkey

 - Shine

Potassium Hydroxide

ewg score: 5

 - Product Stabilizer

Potassium Sorbate

ewg score: 2

 - Product Stabilizer

PPG-1 Trideceth-6

ewg score: 1

 - Product Stabilizer

PPG-Caprylyl ether

ewg score: N/A

 - Softness

Propanediol

ewg score: 2

 - Product Stabilizer

Propanediol Dicaprylate

ewg score: 1

 - Green emollient

 - USA, 

Indonesia

 - Softness

Propylene Glycol

ewg score: 3

 - Product Stabilizer

Propylene Glycol Dicaprylate/Dicaprate

ewg score: 1

 - Product Stabilizer

Q

Quinoa Extract

ewg score: 1

 - Canada, 

Peru, 

Bolivia

 - Heat Protection

R

Radish Root Filtrate

ewg score: 1

 - Product Stabilizer

Riboflavin (hair supplements)

ewg score: N/A

 - Vitamin B2

 - USA

 - Hair Health

Rice peptides

ewg score: N/A

 - World

 - Hair Density

Rice Protein (hair supplements)

ewg score: N/A

 - India, 

France

 - Hair Health

Rice Starch

ewg score: 2

 - Belgium

 - Sebum Control

Rosehip Extract

ewg score: N/A

 - Europe

 - Oil Control

Rosehip Oil

ewg score: N/A

 - Chile

 - Glow

Rosemary Extract

ewg score: N/A

 - Europe

 - Scalp Health

Rosemary Extract (hair supplements)

ewg score: N/A

 - France

 - Antioxidant

S

Saffron Extract (hair supplements)

ewg score: N/A

 - Spain

 - Stress Management*

Sclerotium Gum

ewg score: 1

 - France

 - Product Stabilizer

Sea Lily Extract

ewg score: 1

 - Pancratium Maritimum Extract

 - France

 - Dark Spot Control

Sea Moss

ewg score: 1

 - Carrageenan, Kappaphycus Alvarezii Extract

 - Indonesia, 

Tanzania, 

Philippines, 

Chile, 

Canada

 - Hold

Sesame Seed Extract (hair supplements)

ewg score: N/A

 - India, 

France

 - Hair Strength

Shea Oil

ewg score: 1

 - West Africa

 - Fiber Repairing

Shikakai Extract

ewg score: 1

 - Pakistan

 - Cleanser

Silica

ewg score: 3

 - South Korea

 - Product Stabilizer

Silicone Quaternium-16 / Glycidoxy Dimethicone Crosspolymer

ewg score: 1

 - Professionnal silicone

 - USA

 - Softness

Silicone Quaternium-17

ewg score: 1

 - Germany

 - Softness

Silk Proteins

ewg score: 1

 - Japan, 

Brazil

 - Anti-Breakage

Sodium Benzoate

ewg score: 3

 - Benzoic Acid

 - Product Stabilizer

Sodium Chloride

ewg score: 1

 - Product Stabilizer

Sodium Cocoamphoacetate

ewg score: 1

 - Cleanser

Sodium Coco-Glucoside Tartrate

ewg score: 1

 - Disodium Coco-Glucoside Citrate

 - Cleanser

Sodium Cocoyl Isethionate

ewg score: 1

 - Cleanser

Sodium Lauroyl Methyl Isethionate

ewg score: 1

 - Cleanser

Sodium Lauroyl Sarcosinate

ewg score: 3

 - Cleanser

Sodium Levulinate

ewg score: 1

 - Product Stabilizer

Sodium Methyl Oleoyl Taurate

ewg score: 1

 - Cleanser

Sodium Stearoyl Glutamate

ewg score: 1

 - France

 - Emulsifier

Sorbic Acid

ewg score: 2

 - Product Stabilizer

Sorbitan Oleate

ewg score: 1

 - Product Stabilizer

Sorbitol

ewg score: 1

 - Europe

 - Hydration

Sphingomonas Ferment Extract

ewg score: 1

 - Diutan Gum

 - Skin Softness

Spirulina

ewg score: 1

 - USA, 

China

 - Scalp Health

Spirulina (hair supplements)

ewg score: N/A

 - China

 - Scalp Health

Squalane

ewg score: 1

 - Brazil

 - Hydration

Star Anise

ewg score: 1

 - Sodium Anisate

 - Soothing

Stearyl Amidopropyl Dimethylamine

ewg score: 1

 - SouthEast Asia

 - Product Stabilizer

Sugar Beet Derivative

ewg score: 1

 - Tetrasodium Glutamate Diacetate

 - Europe, 

USA

 - Shine

Sugar Complex

ewg score: 1

 - Xylitol & Beta-Glucan

 - USA, 

Europe

 - Skin Softness

Sunflower Extract

ewg score: 1

 - France

 - UV Control

Sunflower Oil

ewg score: 1

 - Spain

 - Antioxidant

Sunflower Oil (hair supplements)

ewg score: N/A

 - France

 - Antioxidant

Sunflower Wax

ewg score: 1

 - France

 - Emollient

Sweet Almond Oil

ewg score: 1

 - Europe

 - Hydration

T

Tara Gum

ewg score: 1

 - Caesalpinia Spinosa Fruit Extract

 - Peru, 

France

 - Skin Protection

Thiamin (hair supplements)

ewg score: N/A

 - Vitamin B1

 - USA

 - Hair Health

Triisostearin

ewg score: 1

 - Product Stabilizer

Triolein

ewg score: 1

 - Product Stabilizer

Trisodium Ethylenediamine Disuccinate

ewg score: 1

 - EDDS

 - Hair Protection

Tucuma Butter

ewg score: 1

 - Brazil

 - Detangler

Turmeric Extract (hair supplements)

ewg score: N/A

 - India

 - Scalp Soothing

U

Undeceth-11

ewg score: 1

 - USA

 - Product Stabilizer

Undeceth-5

ewg score: 1

 - USA

 - Product Stabilizer

V

Vegan Capsule (hair supplements)

ewg score: N/A

 - Vegan Capsule Component

Vegan Collagen

ewg score: 1

 - India

 - Skin Firmness

Vitamin B12 (hair supplements)

ewg score: N/A

 - USA

 - Hair Health

Vitamin B6

ewg score: 1

 - Pyridoxine

 - Germany

 - Sebum Control

Vitamin B6 (hair supplements)

ewg score: N/A

 - USA

 - Hair Health

Vitamin B complex (hair supplements)

ewg score: N/A

 - Brewer's yeast

 - USA

 - Hair Health

Vitamin C

ewg score: 1

 - Ascorbyl Glucoside

 - Japan

 - Glow

Vitamin E

ewg score: 2

 - Tocopherol

 - Europe

 - Antioxidant

Vitamin F

ewg score: 1

 - Linoleic Acid & Linolenic Acid

 - Germany, 

Kazakhstan

 - Nourishment

W

Watercress Extract

ewg score: 1

 - Europe

 - Hair Strength

Wheat Oil (hair supplements)

ewg score: N/A

 - France

 - Hydration

Witch Hazel Extract

ewg score: 1

 - France

 - Sebum Control

X

Xanthan Gum

ewg score: 1

 - Product Stabilizer

Y

Yacon Root

ewg score: N/A

 - Prebiotic

 - South America

 - Scalp Health

Yucca Extract

ewg score: 1

 - Mexico

 - Cleanser

Z

Zinc (hair supplements)

ewg score: N/A

 - USA

 - Scalp Health

#

1,2-Hexanediol

ewg score: 1

 - Product Stabilizer

The Never List

Healthy skin and hair starts with high quality ingredients — which means we have a long list of no-gos. You’ll never find any of these ingredients in our products, ever.

HAIRCARE & SKINCARE

  • Sulfates
  • GMOs
  • Alcohol (Ethanol)
  • Phthalates
  • Mineral Oil
  • Petrolatum
  • Parabens
  • Formaldehyde
  • Imidazolidinyl Urea
  • Methylisothiazolinone (MIT)
  • Methylchloroisot-hiazolinone (MCIT)
  • Triclosan
  • Triclocarban
  • Butylhydroxyanisole
  • Sulfites
  • EDTA
  • Ethanolamines
  • Cocamide MEA
  • Cocamide DEA
  • Nanoparticules
  • Talc
  • Titamium Dioxide
  • Benzophenone
  • Ethylhexylmethoxy-cinnamate
  • Dairy Derivatives
  • Lanolin
  • Methoxyethanol
  • Phenoxyethanol
  • Butoxyethanol
  • Benzalkylmonium
  • Chloride
  • Quaternium-15
  • BHT

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