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Mar 8-28

The Semi-Annual Beauty Event

50% off Daily Beauty Steals®, hair care as low as 2 for $25 and more newness than ever before.

Today’s Beauty Steals

Free shipping for Diamond & Platinum members**

New Beauty Steals revealed

Mar 8-28

Hair care deals

Stock up on your fave shampoo & conditioner, as low as 2 for $25.

JUST DROPPED

Brand new, buzzed-about beauty

GLAMlab®

Pick a color, any color. Take a new lip for a test drive with virtual try-on.

Beauty to go

Buy online, pick up your Daily Beauty Steals® in store. Hello, instant gratification.

So, You Want to Know...

What is The Semi-Annual Beauty Event?

Introducing the Ulta Beauty Semi-Annual Beauty Event. Daily Beauty Steals® at 50% off in every category, wallet-friendly hair care pairs and more newness than ever before. This is so much more than just a sale. Discover a new deal every day, indulge in all your favorites and unleash your love for beauty—just in time for spring.

What is a Beauty Steal®?

Beauty Steals® are available for one day—and one day only! They are special savings of 50% on our most-loved products. The best time to take advantage of Daily Beauty Steals® is during the Semi-Annual Beauty Event!

How can I stay up to date on 50% off Daily Beauty Steals®?

Each Wednesday during the event, we’ll drop the next week of Daily Beauty Steals® so you can see what’s coming! Be sure to sign up for Ulta Beauty emails, download the app (opt into notifications) and check back every Wednesday to see upcoming Beauty Steals®.

Do you have a rewards/loyalty program?

Our Ulta Beauty Rewards™ program is the rewardiest program in beauty™. Sign up (it’s free) and earn points each time you shop. Plus, we’ll send you member-only offers and the latest beauty content. If you spend a certain amount each year, you can reach Platinum or Diamond status; that means even more exclusives, like free shipping with a Beauty Steals® purchase during Ulta Beauty’s Semi-Annual Beauty Event. Join Ulta Beauty Rewards™ today.

Can I use my Ulta Beauty Rewards™ credit card to shop?

Yep—it’s the smartest thing to do! Use it to shop in store and online. Each time you do, you earn Ulta Beauty Rewards™ points faster. Learn more.

Ulta Beauty's Semi-Annual Beauty Event

The beauty-est days of the spring are here! Now through March 28, shop Daily Beauty Steals® to get 50% off top beauty products from brands like FENTY BEAUTY by Rihanna, Tarte, Dermalogica and more. Plus, we'll be offering deals on hair care pairs and bringing you even more newness. Discover your new beauty favorites and shop the Semi-Annual Beauty Event in store, online or in the app.

What happened to 21 Days of Beauty?

We have evolved 21 Days of Beauty to the Semi-Annual Beauty Event to bring you even more deals and offers on must-have beauty products. You can now get deals on every category, including newly introduced deals on shampoo and conditioner pairs. Make sure you check back to learn what next week’s Beauty Steals will be!

Get your beauty haul faster with in store pickup

Secure the Daily Beauty Steals you've been eyeing up and get them quickly with curbside pickup. Create your order on ulta.com or in the app, select "Pickup" and your order will be ready in two hours or less (when ordered by 6PM local time). Learn more about store pickup or find a participating store near you to get started.

Sign up for Ulta Beauty emails and text messages

Stay in the know on the Semi-Annual Beauty Event and other Ulta Beauty promotions by signing up for emails and text messages. For even more exclusive content and offers, download our free app and opt into notifications to stay up to date. Earn points on your shopping haul that you can use towards future products and beauty services by signing up to become an Ulta Beauty Rewards member.

*While quantities last. No rain checks. 2 per customer. Beauty Steals® are for 1 day only and end at 1:59 AM CT. Surprise Beauty Steals are revealed on the day noted.

**You must be signed in to your online account, be a Diamond or Platinum Ultamate Rewards member and have a minimum of one Beauty Steal in your cart to receive free shipping. Free shipping not available on Ulta Beauty Weekly Beauty Deals.