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Extra Virginity: The Sublime and Scandalous World of Olive Oil Kindle Edition

4.5 out of 5 stars 725 ratings

"[Mueller reveals] the brazen fraud in the olive oil industry and [teaches] readers how to sniff out the good stuff." —Dwight Garner, New York Times


For millennia, fresh olive oil has been one of life’s necessities—not just as food but also as medicine, a beauty aid, and a vital element of religious rituals. But this symbol of purity has become deeply corrupt. A superbly crafted combination of cultural history and food manifesto, Extra Virginity takes us on a journey through the world of olive oil, opening our eyes to olive oil’s rich past as well as to the fierce contemporary struggle between oil fraudsters of the globalized food industry and artisan producers whose oil truly deserves the name "extra virgin."

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From the Publisher

How to Make a Killing
Extra Virginity
Crisis of Conscience
Customer Reviews
4.2 out of 5 stars 133
4.5 out of 5 stars 725
4.8 out of 5 stars 51
Price $15.28 $15.70 $13.99
Books by Tom Mueller

Editorial Reviews

Amazon.com Review

Amazon Best Books of the Month, December 2011: E.V.O.O. just got a whole lot more complicated. Tom Mueller's Extra Virginity is about as explosive as an expose can get, at least if your subject is liquid fat. The road from tree to table, it turns out, is fraught with corruption, fraud, and laboratory interventions. Mueller shows how and why the trade in adulterated olive oil is about as profitable as the trade in some hard drugs, and with a lot less risk, too. There are equally entertaining detours into olive oil's long history, the politics of regulation and enforcement, and even debates over the best way to taste it (swirl, aerate, spit, or just swig?). All in all, it's a great read not just for foodies, but also for anyone interested in the complexities of global trade and organized crime. --Darryl Campbell

Review

"In covering an industry that has its heroes and villains, author Tom Mueller does a splendid job of sorting out the players and demystifying the product."
Russ Parsons, Los Angeles Times

"Passionately written yet clear-headed…Mueller builds a convincing case for olive oil as one of the most miraculous and versatile substances in all of nature."
Jerry Shriver, USA Today

"Tom Mueller is, in turn, chemist, explorer, scholar and bard, infusing the narrative with a sense of wonder."
Times Literary Supplement

"
Extra Virginity may make you reconsider the extra you’re paying for 'extra.'"
Cynthia Crossen, Wall Street Journal

"[
Extra Virginity] does for olive oil what Eric Schlosser’s Fast Food Nation did for hamburgers. Mueller traces the history of this valuable product from antiquity to the present, but the really disturbing part is his exposé of the inferior quality control and outright fraud among today’s oil producers."
Andy Lewis, Hollywood Reporter

"Mueller does for his subject what Susan Orlean did for orchids."
Columbus Dispatch

Product details

  • ASIN ‏ : ‎ B005LW5IZ4
  • Publisher ‏ : ‎ W. W. Norton & Company; Reprint edition (December 5, 2011)
  • Publication date ‏ : ‎ December 5, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10.9 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 267 pages
  • Customer Reviews:
    4.5 out of 5 stars 725 ratings

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Customer reviews

4.5 out of 5 stars
725 global ratings

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Customers say

Customers find this book informative and well-researched, thoroughly educating readers about olive oil history and the industry. The writing is easy to read and entertaining, with one customer noting it's fun to listen to while driving. They appreciate the book's content, describing it as a must-read for olive oil enthusiasts, and one review highlights its exposé of fraudulent practices in the industry. The taste receives positive feedback, with one customer comparing it to a beautiful fresh fruit juice, though some find it somewhat repetitive and dry.

AI-generated from the text of customer reviews

109 customers mention "Information quality"105 positive4 negative

Customers find the book informative and eye-opening, thoroughly educating readers about the historical aspects of olive oil.

"...More importantly, key information is provided in the book and on the website [...] to take action and make an important change in your kitchen to..." Read more

"...avail themselves of the great value of olive oil as a part of a healthy life style...." Read more

"...The reader is educated in a respectful context, not being led by the nose nor spoon-fed the various tidbits of lore or fact...." Read more

"...or industrial processed, EVO has over one hundred polyphenols, vitamins and other volatile compounds that protect and repair the body as well as can..." Read more

106 customers mention "Readability"106 positive0 negative

Customers find the book highly readable, describing it as a must-read for food enthusiasts and an engaging summer read.

"...This book is a really fun exploration of a topic about which I had no prior knowledge, and I am thankful to Tom for providing us, the readers, with..." Read more

"...source for those who wish to avail themselves of the great value of olive oil as a part of a healthy life style...." Read more

"...Overall it was a good read." Read more

"...Overall, a good book that I enjoyed reading. The kindle version of this book is well-formatted and free of errors (that I noticed, anyway)." Read more

88 customers mention "Olive oil content"82 positive6 negative

Customers appreciate the book's content about olive oil, describing it as wonderful reporting that provides a magical history and serves as a helpful resource for understanding the industry.

"...to take action and make an important change in your kitchen to add really healthy oil...." Read more

"...diet, this is a fascinating look into the historical and contemporary uses of olive oil for food, industry, and cultural traditions...." Read more

"...It has all the information needed about authentic Extra Virgin Olive Oil, with anecdotes from interviews and time spent with orchard owners in Spain..." Read more

"This is a wonderful canter through the history of olive oil, a love letter to one of the most remarkable, versatile and delicious of substances...." Read more

58 customers mention "Writing quality"43 positive15 negative

Customers praise the writing quality of the book, finding it very well written and easy to read, with one customer noting the author's ability to write compellingly about both history and food.

"...and I am thankful to Tom for providing us, the readers, with a comprehensive synopsis of the current state of affairs with what I really felt, prior..." Read more

"...Unfortunately,the health care advice gleaned from this well written ,entertaining and instructive text will not be terribly practical for the..." Read more

"...At the end of the book is a glossary which helps a lot to put back together the things you've learned into context...." Read more

"...It is repetitious, long-winded, disjointed, and occasionally confusing...." Read more

11 customers mention "Entertainment value"11 positive0 negative

Customers find the book entertaining and witty, with one mentioning it's fun to listen to while driving.

"...The book is well written, funny and informative, and my life is now better for having read it. Thank you very much Tom!" Read more

"...Unfortunately,the health care advice gleaned from this well written ,entertaining and instructive text will not be terribly practical for the..." Read more

"This wonderful, witty, erudite but easy to read book is a total joy!..." Read more

"...It is as much a travelog as it is an expose. Both are fun to listen to while driving..." Read more

11 customers mention "Exposition"11 positive0 negative

Customers appreciate the book's exposé of fraudulent practices in the olive oil industry.

"...This book help define terms, explain the background of corruption in the industry, name names of some frequent industry bad boys, and provide some..." Read more

"...charming and familiar while at the same time creating suspense and mystery that keeps you turning the pages. It is an unforgettable book." Read more

"...It's about corruption, and human nature, but in an unusual setting that the author fully explores for the reader...." Read more

"...It's history, it's scandal, it's gourmet - all in one fascinating read." Read more

10 customers mention "Taste"10 positive0 negative

Customers enjoy the taste of the olive oil, describing its flavor as indescribable, fruity, and peppery, with one customer comparing it to a beautiful fresh fruit juice.

"...a love letter to one of the most remarkable, versatile and delicious of substances...." Read more

"...it's a fine source of information about an important and interesting food product that is a big plus to quality of life." Read more

"...The flavor was indescribable - peppery (in the way that some dark greens are - think arugula or watercress, not black pepper), smooth, fruity, with..." Read more

"...would be drinkable straight, but De Carlo's was, and the taste is quite crisp and subtle)...." Read more

11 customers mention "Pacing"0 positive11 negative

Customers find the pacing of the book somewhat repetitive and dry at times, with one customer noting it lacks a narrative thread.

"...It is repetitious, long-winded, disjointed, and occasionally confusing...." Read more

"...I got more than I bargained for. It starts out kind of dry; I almost put it down before I got through the first chapter, but I'm glad I didn't...." Read more

"...The problem with it is that it got repetitive...." Read more

"...The book is too anecdotal and suffers from seemingly jumping from vignette to vignette without a coherent division of subjects by chapter...." Read more

The Fascinating World of Olive Oil Exposed
5 out of 5 stars
The Fascinating World of Olive Oil Exposed
When it comes to food, we normally take for granted that what is contained in the package we buy is the same, or close to, the food as it has been described. Most can accept a few slight altercations, but one item that is often not what it should be is olive oil. The problems with this food form the main subject in this book, Extra Virginity. Olive oil isn’t the type of food most of us give much thought to and that is mainly because, at least here in the United States, it isn’t a popular food. American consumption of olive oil is quite low when compared to other countries. Most of us use it sparingly, and thus we give little thought to the liquid contained inside that tall, skinny bottle we usually find in the baking section of most supermarkets. Now that I have read this book, however, I am much more in tune with olive oil and its claims. I, too, do not consume much olive oil but I want the olive oil I purchase to be as close to authentic as possible. I did not realize that regulations in the United States for olive oil were so minimal. In part, it is because it isn’t widely consumed but it is also because the common altercations are not dangerous. As long as there is no health threat, the regulators in the United States don’t seem to care that the contents of each bottle of olive oil are not what they seem. Reading this book was an eye- opener to the world of olive oil; the folks who produce it, the people who package and sell it, and the fraudsters who try to find cheaper additives to stretch their profits. Until I read this book, I hadn’t given olive agriculture and olive oil production any thought. But there is much more going on than people realize. Who would have thought that there are so many different organizations, governing bodies, chemists, and taste experts dedicated to olive oil? There are even olive oil tasting bars that seek to educate consumers on what is good and what is not. And despite the relaxed regulations, there are activists who are fighting for better, more accurate labeling and who are pushing to expose those who try to cheat the system by blending different oils with olive oil while deceiving the consumer about the actual content. Pure olive oil can have many positive health benefits and it is often spotlighted as one of the reasons the folks in the Mediterranean region, where olive oil consumption is high, have longer life expectancies. The more extra virgin an olive oil is, then the healthier it is, generally speaking. The problem with olive oil is that it can be highly profitable to cheat, and consumers thus need to be aware of what they are buying. This book exposes the world of olive oil production and regulation in a way that is easily digestible, but that also makes you anxious to take swift action and demand reform. I didn’t pay much attention to olive oil in the past, but this book has piqued my interest. Any book that can accomplish this, while talking about a topic as seemingly mundane as olive oil, is certainly a book worth reading.
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Top reviews from the United States

  • Reviewed in the United States on May 4, 2012
    As a person who is newly graduating with a Ph.D. in Molecular Plant Sciences at Washington State University I was drawn to the title of this book because plants and all of the wonderful compounds they produce are so important for our well-being and of great interest personally. This book is a really fun exploration of a topic about which I had no prior knowledge, and I am thankful to Tom for providing us, the readers, with a comprehensive synopsis of the current state of affairs with what I really felt, prior to reading this book, was a mundane ingredient. This book opened my eyes widely to see all that I have been missing with olive oil! More importantly, key information is provided in the book and on the website [...] to take action and make an important change in your kitchen to add really healthy oil. I personally chose to order three different oils from the Olive Press, and I think that my mouth still doesn't fully comprehend that monumental difference between these freshly made oils relative to the average "extra-virgin" oils available at major supermarkets. As someone who truly appreciates plant secondary metabolism, both for its beautiful biochemical complexity and for the amazing impacts these compounds have on our health, I can bear witness to the descriptions in the book about how good oil will physically cause you to choke the first time you have it! An interesting thing happens in your brain after this initial shock; somehow you know this is a positive thing, and you begin to crave this experience, and, just as happens with wine or other foods with complex layering of flavors, you begin to take great pleasure in detecting and dissecting the variety of flavors and notes contained within each distinct oil. The book is well written, funny and informative, and my life is now better for having read it. Thank you very much Tom!
    18 people found this helpful
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  • Reviewed in the United States on April 27, 2013
    This is an important source for those who wish to avail themselves of the great value of olive oil as a part of a healthy life style. Olive oil in its freshest forms is a cornerstone in the healthy Mediterranean life style and may well be more important than red wine and as important as the nutrient rich fresh produce heretofore eaten by the folks living on the Med Rim. The Western Diet--ie American Junk Food--has invaded the region and we are seeing a progressive increase in the accompanying chronic diseases we have exported to so many regions of the world.
    As a health care and preventative medicine professional I sought advice to pass on to my patients and found it in Mueller's text along with much more. As olive oil has become more popular it is unfortunate that the quality of the various olive oils has come under question because of nefarious production methods and short of widespread use of chemical analysis we must depend upon taste tests to verify authenticity and freshness. Taste and olfaction are not easilly quantified , a subjective system modified by many external and internal variables. Hopefully olive oil taste tasting will not reach the ridiculous levels seen with wines where some self promoting experts think they can differentiate a wine they score as a 91 from a wine they gave an 87. So far this does not appear to be the case.
    Unfortunately,the health care advice gleaned from this well written ,entertaining and instructive text will not be terribly practical for the average citizen. The price of most verified extra virgin olive oils makes them an impractical item to become daily fare. Mr. Mueller should in his web-site attend to this practial matter and seek out large producers whose product is healthy and at a reasonable price. One comes away from the reading with the advice that if it is cheap it cannot be good. Maybe that is true and mass production with its inherent lower cost base is impossible to achieve with preservation of quality. If so ,EVOO will remain a staple for the well-off , a specialty item but not a health promoting item in everyone's kitchen.
    It must be noted that the MED diet was a diet of necessity evolving during and just after WW2 when lack of many staples made folks lean more towards subsistence and everybody had olive trees in their backyard and could grow their own veggies and fruit to add to their high consumption of seafood and poultry. Too bad olive trees do not thrive everywhere ! And too bad MacDonalds has reached the Rim.
    In summary, I highly recommend this very fine read.
    7 people found this helpful
    Report
  • Reviewed in the United States on January 23, 2014
    Somehow or other, I ended up reading about olive oil and was swept up in what I could only describe as a nerdy version of "SCANDALOUS!!!" as I was gripped by the dramatics of olive oil. The tiny, hard-working producers turning out mediocre to good olive oil. The massive, shadowy corporate conglomerates surreptitiously swirling one oil with another to shave costs.

    It's surprisingly deep.

    The author/narrator walks from producer to trader in what some of my contemporaries may more easily identify with World War Z. All discussing the same overall narrative, but from many different and outspoken viewpoints. The reader is educated in a respectful context, not being led by the nose nor spoon-fed the various tidbits of lore or fact. At the end of the book is a glossary which helps a lot to put back together the things you've learned into context.

    I found the book lacking only in that I personally yearn for a more technical understanding of things. Less subjective. There was so much opinion from this farmer or that producer that I didn't feel their opinions were very valuable from an objective standpoint. If anything, the whole of the olive oil world (insofar as I've learned from this book) suffers from a massive lack of objectivity or prevalent standards. Who makes good olive oil? Kinda sorta these guys.

    Don't get me wrong. I went and bought several bottles of olive oil immediately so that I could begin enjoying my fats in a different manner. Overall it was a good read.
    9 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • にゃんた
    4.0 out of 5 stars No solution get depressed
    Reviewed in Japan on April 20, 2014
    Clear new perspectives let see our view of EVOO, although, there are not any solutions. Reality is crucial vision,but also solutions needed. I expect next virsion of this book added industrial and marketing solutions.
  • Oparazzo
    5.0 out of 5 stars Fassungslos
    Reviewed in Germany on November 12, 2012
    Fassungslos - das ist der Leser nach der Lektüre von "Extra Virginity". Fassungslos, dass er über ein so populäres Grundnahrungsmittel so wenig gewusst hat. Fassungslos, dass in keinem Land der Welt (außer offenbar in Australien) die Behörden ein Interesse daran haben, dafür zu sorgen, dass in einer Flasche Extra Vergine auch Extra Vergine drin ist. Am traurigsten ist vielleicht, dass es der Kunde vermutlich gar nicht anders will, weil er längst an das neutrale, langweilige und von allen Aromen und gesundheitsrelevanten Wirkstoffen befreite Produkt gewöhnt ist, das er unter diesem Namen im Supermarkt bekommt. Gutes Olivenöl ist nicht nur fruchtig, sondern auch bitter und scharf und kann schon mal Hustenreiz auslösen, Eigenschaften, die Otto Olivenölnormalverbraucher eher mit Qualitätsmängeln verbindet.

    So stört es ihn dann leider nicht, dass sein Öl chemisch und physikalisch nachbehandelt wurde, um üble Gerüche und Geschmäcke zu entfernen, wobei alle wertvollen Bestandteile aber ebenfalls auf der Strecke blieben. Dass sein italienisches Olivenöl per Tankschiff aus Spanien oder Tunesien kam und in Italien nur noch abgefüllt wurde. Dass sein Extra Vergine mit Oliventresterextrakt, Sonnenblumenöl, Haselnussöl oder Schlimmerem verschnitten und, falls nötig, grün gefärbt wurde. Alles Methoden, die mangels richtiger Kontrollen flächendeckend verbreitet sind. Das überrascht aber auch nicht, wenn man weiß, dass die Kontrollgremien aus Vertretern der Ölindustrie zusammengesetzt sind und durch mangelnde Effizienz zum wirtschaftlichen Erfolg derselben beitragen. Der Radsport lässt grüßen.

    Im Unterschied zum Wein ist es beim Olivenöl viel schwieriger, vom Etikett auf die Qualität des Inhalts zu schließen: Da ist alles Extra Vergine, also von allerhöchster Qualität. Das treibt die ehrlichen Produzenten, die ihre Kosten nicht durch die vorgenannten Methoden senken, aber trotzdem mit den Preisen der fröhlich mixenden Ölmultis konkurrieren müssen, zwangsläufig in den Ruin. Und wer sich im Supermarkt über Schnäppchenpreise von 5 Euro für einen Liter Extra Vergine freut, ist Opfer und Mittäter zugleich.

    Tom Muellers mutige Ausführungen werden immer wieder durch Ausflüge in die Vergangenheit unterbrochen, in denen die wirtschaftliche und kulturelle Bedeutung des Olivenöls von der Antike bis zur heutigen Zeit geschildert werden. Das hüpft bisweilen so munter hin und her, dass der Verdacht aufkommt, dass der Autor die Ausmerksamkeitsspanne seiner Leser vielleicht doch etwas unterschätzt hat.

    Tom Muellers Ziel ist aber nicht nur, Missstände und kriminelle Aktivitäten rund um das Olivenöl aufzuzeigen, sondern es geht ihm auch darum, Begeisterung für diese kulinarische Kostbarkeit zu wecken. Deswegen ist ein nicht unwesentlicher Teil des Buches der Herstellung und dem Genuss des wahren Extra Vergine gewidmet, und dem Leser wird so richtig der Mund wässrig (bzw. ölig) gemacht. Hand aufs Herz: wer von uns hat schon mal einen Schluck Olivenöl genommen und wie Wein im Mund verteilt? Ich glaube gerne, dass man nur so der Wahrheit auf die Spur kommen kann, und kann es nicht abwarten, das möglichst bald selbst mit wirklich gutem Öl zu testen (die Versuche mit den heimischen Vorräten waren eher ernüchternd).

    Hilfestellung hierfür findet man ganz am Ende. Als ich beim Glossar angekommen war (mit dem ein Buch ja üblicherweise schließt), hatte ich zunächst das Gefühl, mit dem Problem, in Deutschland gutes Olivenöl zu finden, allein gelassen worden zu sein. Dazu sind die konkreten Tipps im Hauptteil zu sehr auf Italien und Kalifornien bezogen. Doch dann kommt der Appendix "Choosing good oil", in dem es doch noch recht konkret wird, und hier findet man neben Tipps zur richtigen Auswahl auch etliche hilfreiche Links. Die Internetseite extravirginity.com (= truthinoliveoil.com) ist inzwischen teilweise deutschsprachig, und von dort kommt man schnell zu merum.info. Da habe ich dann gleich zwei Geschäfte gefunden, die ich am kommenden Wochenende aufsuchen werde. So etwa hatte ich mir das vorgestellt.
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  • Samara
    5.0 out of 5 stars Historia del aceite como nunca visto
    Reviewed in Spain on August 29, 2018
    Libro super interesante sobre la historia, origen y todo sobre la produción actual del aceite de oliva. Me ha encantado y es ideal para quien tiene ganas de conocer más sobre el oro liquido!
  • AVS
    1.0 out of 5 stars Lousy seller, great book.
    Reviewed in India on February 16, 2016
    Lousy seller
  • Henri IV
    5.0 out of 5 stars J'ai eu aucun idée....
    Reviewed in France on January 1, 2013
    Avant de lire ce livre, j'ai présumé que les etiquettes sur les bouteilles d'huile d'olive était vrai. Maintenant j'ai une impression très différent. J'ai appris beaucoup sur l'huile d'olive...comment goûter, comment juger...et comment douter les etiquettes. Très très interessant!! J'ai originalement lu le livre sur ma Kindle, et ensuite j'ai acheté deux exemplaires en plus pour mes amis.

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