At FitFlop, we believe comfort should never mean compromise. Whether you’re powerwalking through Central Park, exploring the vibrant streets of Miami, wandering the shops in Palm Beach, or strolling along San Diego’s waterfront, our footwear works with your body - not against it. Designed with biomechanical expertise (and approved by podiatrists), our shoes deliver all-day support, cloud-like cushioning, and effortless style. From sneakers to sandals, boots to clogs - FitFlop has your feet covered, rain or shine, coast to coast. Worn in over 70 countries and loved from LA to NYC. Once you try them, you won’t look back. Your feet will thank you.

Science-led comfort. Style worth showing off.

We’re obsessed with how the body moves. Our technology is grounded in biomechanics - so every sole, strap and stitch is engineered for dynamic support, ergonomic design, and comfort that lasts all day. Think smart cushioning and innovative rebound technology for additional support and stability, built for real life on the move.