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Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)

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4.6 5,885 ratings

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Typical price:	$49.94 Details This is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal. Learn more
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Flavor Name: Italian Roast

Size: 50 Count (Pack of 1)

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Diet type

Vegetarian

Ingredients

Product details

Brand	Starbucks
Item Form	Powder
Flavor	Italian Roast
Caffeine Content Description	Caffeinated
Roast Level	dark_roast

About this item

Contains 50 single-serve instant coffee packets for on-the-go convenience
Made with 100% Arabica coffee beans roasted dark by Starbucks coffee experts
Enjoy the smooth, full-bodied flavor of Starbucks signature Italian dark roast
Perfect for at home, work, travel or wherever you want great coffee fast
Ethically sourced from coffee growers around the world

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Starbucks Premium Instant Coffee, Dark Roast, 100% Arabica Beans, 3 Pack (3.17 Oz Each)

$24.79 ($0.62/Count)

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Starbucks VIA Ready Brew Coffee, Decaf Italian Roast, 3.3-Gram Packages, 50-Count

$47.23 ($0.94/count)

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USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.
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USDA Organic products are grown and processed according to the USDA Organic standards addressing soil and water quality, among other factors. Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input.

From the manufacturer

A World of Difference

The Origins of Responsibility

Fall in Love in an Instant


Made with the same 100% arabica beans, Starbucks VIA Instant offers Starbucks coffee—in an instant.	Hot or cold, Starbucks VIA Instant coffee is a great way to have a variety of blends and flavors on hand. Plus, Starbucks VIA Instant Refreshers offer an instant pick-me-up with real fruit flavor.	Starbucks VIA Instant packets make a perfect cup of coffee easy to enjoy—whether it's a moment at the start of a new day, or as a reward at the end of a long one.

Inspirational Recipes


	Starbucks VIA Instant Colombia	Starbucks VIA Instant Pike Place Roast	Starbucks VIA Instant French Roast	Starbucks VIA Instant Iced Coffee	Starbucks VIA Instant Vanilla Latte	Starbucks VIA Instant Refreshers Very Berry Hibiscus
				See Details	See Details	See Details
Customer Reviews	3,608	8,395	5,885	4,341	1,915	1,131
Price	$42.49	$58.94	$48.99	—	—	—
Description	This balanced and nutty medium-roast coffee has a remarkable finish that's dry with notes of toasted walnut and herbs.	This delicious medium-roast blend has a smooth body and the subtle flavors of cocoa and toasted nuts. It’s a rich, satisfying and balanced cup.	This adored dark roast is straightforward, light-bodied with low acidity and features intense and smoky notes. It's our darkest roasted coffee.	We use 100% microground arabica coffee beans, roast them to a soft, toasty brown and lightly sweeten them with cane sugar to get a coffee drink specially crafted for mixing with cold water.	A generous kick of vanilla makes this coffee a deliciously satisfying treat. The recipe is an enticing blend of lighter-roasted beans and vanilla flavor that you can enjoy anytime.	It's the perfect combination of tangy blackberry with hints of hibiscus, sweet ginger and lemongrass that pairs that with the natural energy from green, unroasted coffee beans.
Hot or Cold	Hot	Hot	Hot	Cold	Hot	Cold
100% Arabica	✓	✓	✓	✓	✓
1 Packet Makes...	8-ounce cup	8-ounce cup	8-ounce cup	16-ounces	8-ounce cup	16 ounces
		Pike Place is a registered TM of The Pike Place Market PDA, used under license.

Product Description

This is the quintessential Starbucks dark roast—expertly crafted to bring out sweetness and intensity. It showcases the precision and skill of our roasters, who created a coffee that's slightly darker than our Espresso Roast without the smoky edge of French Roast. A great cup of coffee, it has a depth of flavor that holds its own with cream and sugar. Nestlé uses Starbucks trademarks under license.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.5 x 4.8 x 8.5 inches; 5.8 ounces
Item model number ‏ : ‎ 011008130
Manufacturer ‏ : ‎ Starbucks Coffee
ASIN ‏ : ‎ B009NKX7N0
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #831 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
- #7 in Instant Coffee

Customer Reviews:
4.6 5,885 ratings

Compare with similar items

	This Item Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)	Recommendations Starbucks VIA Decaf Italian Coffee 12 packets, 0.11 ounce	dummy Starbucks SBK11008131 Colombian VIA Ready Instant Single Serving Brew (Pack of 50)	dummy Starbucks Premium Instant Coffee, Medium Roast, 100% Arabica Beans, 3 Pack (3.17 Oz Each)	dummy Nescafe Taster's Choice Instant Coffee Beverage, Hazelnut, 16 count (Pack of 8)	dummy NESCAFE Taster's Choice, House Blend Light Medium Roast Instant Coffee, 12 boxes (72 packets)
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-25% $37.44 Typical: $49.94	$24.80	$43.75	$24.79	$29.99	$18.66
Price Per Unit	$0.75 / Count	$17.71 / Ounce	$7.54 / Ounce	$0.62 / Count	$2.22 / Ounce	$2.47 / Ounce
Delivery	Get it as soon as Friday, May 3	Get it as soon as Friday, May 3	Get it as soon as Friday, May 3	—	Get it as soon as Friday, May 3	Get it as soon as Thursday, May 2
Customer Ratings	4.65,885	4.62,362	4.61,067	4.62,620	4.68,040	4.68,040
For traveling	4.7	4.6	4.8	4.4	4.6	4.6
Flavor	4.4	4.3	4.8	4.4	4.4	4.4
Value for money	4.0	3.4	4.1	4.3	4.4	4.4
Freshness	4.3	4.2	—	4.6	4.4	4.4
Sold By	Amazon.com	Laurel Canyon	Any Thing For Cheap	Amazon.com	Amazon.com	Amazon.com
flavor	Italian Roast	Italian Roast	Medium Roast	Medium Roast	Hazelnut	House Blend
form	Powder	Powder	Powder	Instant	Instant	Liquid
caffeine content	caffeinated	decaffeinated	Caffeinated	caffeinated	caffeinated	caffeinated
coffee roast level	dark roast	dark roast	medium roast	medium roast	medium roast	medium roast
unit count	50	1.4	5.8	40	13.52	7.56
weight	5.8 ounces	1.4 ounces	0.62 pounds	3.17 ounces	13.52 ounces	0.63 ounces
specialty	Certified Organic	Natural	Kosher Certified	Ethnic	Natural	Certified Organic

Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Coffee

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.6 out of 5

5,885 global ratings

How customer reviews and ratings work

Customers say

Customers like the ease of making coffee, saying it's convenient and makes life easy. They also appreciate the service, saying they are better than all other instants. Customers like that the coffee has a great flavor, saying that it does not taste like instant coffee. They like the value, saying the coffee is great value for money. However, some customers have reported issues with the packets, saying there were only 47 packets enclosed instead of the advertised 50. Customers also dislike the expiration date. They disagree on quality.

AI-generated from the text of customer reviews

386 customers mention337 positive49 negative

Customers like the taste of the coffee. They say it has great flavor, is robust in flavor, and does not taste like instant coffee. Some say it's the best instant coffee they've ever had and a great starter for making bulletproof coffee with MCT oil and butter.

"...Light and easy to use. The flavor is fresh and not like an "instant" coffee. I do wish Starbucks would come out with an organic version, though." Read more

"...very easily - slips in the purse for "emergencies" and is a great cup of coffee. I use it daily." Read more

"...It's a well made product with good taste and the packets hold up very well in bags (I've never had one spill)...." Read more

"Really good coffee for people who like the taste of really good coffee and only need hot water - perfect for backpacking...." Read more

116 customers mention87 positive29 negative

Customers like the value of the coffee. They mention that it has a great price and saved them a lot of money.

"My coffee arrived on time, and at a decent price point. This French Roast instant is not always available at Starbucks and Supermarkets, so stock up!" Read more

"Rich flavor! Excellent bargain, especially compared to buying it one cup at a time!" Read more

"This is a large pack for the money and I travel with my own via packets when I am in the road and appreciate that!" Read more

"What’s with the crazy price hikes? Last year it was $33!!" Read more

95 customers mention91 positive4 negative

Customers find the coffee easy to carry on the go. They say it's great for travel, and is light weight.

"...These packets are perfect for traveling or backpacking. Light and easy to use. The flavor is fresh and not like an "instant" coffee...." Read more

"...Super thin and travels very easily - slips in the purse for "emergencies" and is a great cup of coffee. I use it daily." Read more

"...This is not a gourmet espresso drink but it is a convenient way to bring coffee with me on the go...." Read more

"...the taste of really good coffee and only need hot water - perfect for backpacking...." Read more

89 customers mention89 positive0 negative

Customers find the coffee easy to make. They say it's convenient, and that it takes less than 3 minutes to make a single cup. Customers also appreciate the reduction of work and waste.

"...These packets are perfect for traveling or backpacking. Light and easy to use. The flavor is fresh and not like an "instant" coffee...." Read more

"Not much to say. Taste great, easy to use. When traveling it is way better than those cups in the hotel rooms." Read more

"...Again, it's pretty straight forward for how to use, the flavoring is always the most important part of it and I love the flavoring of these, it's..." Read more

"These coffee packs are delicious and so convenient!..." Read more

75 customers mention57 positive18 negative

Customers like the service. They mention that the coffee is very good, fresh, and better than all other instants. They also say the little packs work out great and are great for backpacking.

"...Espresso in the AM is way too high octane for me, and this is a perfect cup when all you have is one in the morning, like I do...." Read more

"...the most important part of it and I love the flavoring of these, it's perfect! Almost as good as Starbucks K-cup!" Read more

"Good product" Read more

"...isn't something we use for on the go, the little packets do create a lot of waste...." Read more

70 customers mention45 positive25 negative

Customers are mixed about the quality of the coffee. Some mention it's a well-made product with good taste and the packets hold up very well. The Italian Roast delivers a robust cup of coffee for a great price. However, some find that one packet is too strong for them, the Colombian is too weak, and the coffee isn't dissolving and leaves grit.

"...It's stronger than Columbian so I just use a little less. These packets are perfect for traveling or backpacking. Light and easy to use...." Read more

"Love the Italian Roast and French Roast. The Colombian is too too weak.Just wish they would go back to the original package as shown here." Read more

"...It's a well made product with good taste and the packets hold up very well in bags (I've never had one spill)...." Read more

"tastes like fresh brewed italian roast, easy to take along and keeps very well" Read more

38 customers mention8 positive30 negative

Customers are dissatisfied with the packets. They mention that there are fewer than the quantity stated, and some are totally empty.

"Great coffee, but my last two orders there were NOT 50 packets in the box. First time was 48 and second time was 47." Read more

"I reviewing the product details I see weight notated but not packet numbers. Then I read a repeat customer expecting 50 packets but receiving 48...." Read more

"...'s been fine until recently when she said she started getting totally empty packets... no coffee inside... talk about shrinkflation...." Read more

"...It comes in the form of small packets that can be easily mixed with hot water to make a cup of coffee. The pack contains 50 packets." Read more

25 customers mention0 positive25 negative

Customers are dissatisfied with the expiration date of the coffee. They say it has a short shelf life and there's nothing to indicate an expiration. Some customers also mention that the product arrived today and is already outdated.

"...First of all, perhaps the expiration date has already gone by and there’s no way of knowing because the existing little packets don’t show that date..." Read more

"...What I received seemed bottom of the barrel and old. Coffee was greyish looking...." Read more

"...And I also noticed that they will expire in two months from when they were purchased, which is disappointing because I bought a larger box to last..." Read more

"...Keep the price at $33. Be fair. Also, the shelf life is short. The expiration date is usually anywhere from 1-3 months from the time you receive it." Read more

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Helene M. Spoto

A good cup of coffee!!

Reviewed in the United States on April 18, 2024

Flavor Name: Italian RoastSize: 50 Count (Pack of 1)Verified Purchase

When our coffee machine died and we were waiting for a warranty replacement, we drank this coffee for a couple of weeks. It’s actually much better than regular instant coffee.

Helpful

MotherEarth26

So convenient and good flavor!

Reviewed in the United States on December 27, 2023

Flavor Name: Italian RoastSize: 50 Count (Pack of 1)Verified Purchase

I actually ordered this by mistake (thought I was ordering Columbian, my favorite.) Since it was not returnable, I tried this flavor and am pleasantly surprised. It's stronger than Columbian so I just use a little less. These packets are perfect for traveling or backpacking. Light and easy to use. The flavor is fresh and not like an "instant" coffee. I do wish Starbucks would come out with an organic version, though.

Helpful

Samantha

Daily Coffee in an Espresso House

Reviewed in the United States on January 21, 2024

Flavor Name: Italian RoastSize: 50 Count (Pack of 1)Verified Purchase

Husband loves our Nespresso, but these are my go-to. Espresso in the AM is way too high octane for me, and this is a perfect cup when all you have is one in the morning, like I do. Super thin and travels very easily - slips in the purse for "emergencies" and is a great cup of coffee. I use it daily.

One person found this helpful

Helpful

Keith A.

Arrived on time at a good price!

Reviewed in the United States on April 7, 2024

Flavor Name: French RoastSize: 5.8 Ounce (Pack of 1)Verified Purchase

My coffee arrived on time, and at a decent price point. This French Roast instant is not always available at Starbucks and Supermarkets, so stock up!

Helpful

Dave in Dallas

Via is great - THis is expensive option though

Reviewed in the United States on November 10, 2023

Flavor Name: French RoastSize: 5.8 Ounce (Pack of 1)Verified Purchase

Makes a great starter for making bulletproof coffee with MCT oil and butter. :-)
No problems with these but at almost $1/cup they have become pricey.

One person found this helpful

Helpful

Ryan McNally

Great Instant Coffee

Reviewed in the United States on July 10, 2023

Flavor Name: Italian RoastSize: 50 Count (Pack of 1)Verified Purchase

My work is to cheap to supply coffee to employee's (lame) so this stuff is liquid gold to me. This is not a gourmet espresso drink but it is a convenient way to bring coffee with me on the go. It's a well made product with good taste and the packets hold up very well in bags (I've never had one spill). I've even had one go through the washing machine and dryer - no problem the package held up and didn't melt and I was still able to caffeinate myself! I use both the regular and decaf version and they are both great. Out of all of the instant coffee I have had over the years this is by far the best.

8 people found this helpful

Helpful

D. ONEIL

Approximately 50 loose in the box

Reviewed in the United States on January 6, 2024

Flavor Name: French RoastSize: 5.8 Ounce (Pack of 1)Verified Purchase

Really good coffee for people who like the taste of really good coffee and only need hot water - perfect for backpacking. Skip the french press, slow through, or percolator and just pack this!

3 people found this helpful

Helpful

Paul C

Great Taste for instant Coffee

Reviewed in the United States on December 11, 2023

Flavor Name: French RoastSize: 5.8 Ounce (Pack of 1)Verified Purchase

Not much to say. Taste great, easy to use. When traveling it is way better than those cups in the hotel rooms.

One person found this helpful

Helpful

Top reviews from other countries

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Nancy Bjorgo

When is Startuck's Instant Coffee actually packaged?

Reviewed in Canada on September 6, 2021

Flavor Name: Italian RoastSize: 0.93 Ounce (Pack of 2)Verified Purchase

Much as I like Starbuck's Instand Dark Italian roast, I was not used to the packaging that showed up. The packages of 8 'tubes' of coffee are fine, but I've gotten used to 12 of those tubes in a package from a Startuck's coffee outlet. The format of the packages I just received from ebay seems different, too. I'm suspecting they might be packages that have been stored for a long time. I don't know.

Christabel

Scadenza imminente del prodotto

Reviewed in Italy on May 13, 2018

Flavor Name: Italian RoastSize: 0.93 Ounce (Pack of 2)Verified Purchase

La data di scadenza era a poco più di un mese dopo avere fatto ordine. Unico, ma grande secondo me, problema. Occorre includere i dettagli sulla scadenza di questi prodotti nella descrizione.

One person found this helpful

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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)

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PRODUCT CERTIFICATION (1)

PRODUCT CERTIFICATIONS (3)

From the manufacturer

A World of Difference

The Origins of Responsibility

Fall in Love in an Instant

Inspirational Recipes

Product Description

Product details

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Is the Italian Roast Instant Coffee the right choice for you

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Starbucks VIA Instant Coffee

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Here's why this Italian Roast Instant Coffee is my favorite!

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These instant coffees by Waka and Starbucks taste great

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Discover the Starbucks Difference

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Starbucks VIA Instant Coffee—Dark Roast Coffee—Italian Roast—100% Arabica—1 box (50 packets)

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PRODUCT CERTIFICATION (1)

PRODUCT CERTIFICATIONS (3)

From the manufacturer

A World of Difference

The Origins of Responsibility

Fall in Love in an Instant

Inspirational Recipes

Product Description

Product details

Compare with similar items

Videos

Videos for this product

Is the Italian Roast Instant Coffee the right choice for you

Videos for this product

Starbucks VIA Instant Coffee

Videos for this product

Here's why this Italian Roast Instant Coffee is my favorite!

Videos for this product

Easy Starbucks VIA instant packets for home or on the go

Videos for this product

These instant coffees by Waka and Starbucks taste great

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Discover the Starbucks Difference

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One-time purchase:

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