Custom Shampoo

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Key Benefits

Straight Hair

This nourishing shampoo promotes the one-two smooth-shine combo that straight hair wants.
Recommended Hair Goals: Volumize, Smooth, Amplify shine

Wavy Hair

Waves crave hydration, but the kind that won’t weigh them down. This shampoo delivers on that.
Recommended Hair Goals: Smooth, Strengthen, Tame frizz

Curly Hair

Curly hair needs gentle care. Which is why this shampoo hydrates while gently cleansing to prevent any breakage.
Recommended Hair Goals: Define curls, Deep condition

Coily Hair

Coily hair starts at the root, which is why this shampoo delivers moisture to support coils against breakage.
Recommended Hair Goals: Strengthen, Hydrate, Soothe scalp

How to Use

Cleanse

Our Shampoo has a rich lather that gently cleanses the scalp while hydrating your strands. Hint: For curly and coily textures we suggest swapping in our Co-Wash every few washes for even more hydration.

Condition

Our Conditioner is your first defense against dry hair that's prone to breakage. But if you need an extra layer of protection, our Leave-In delivers hydration all day.

Treat

Twice a week we recommend swapping out your Conditioner for our Hair Mask and leave it on your hair for 5 to 10 minutes for a more intense treatment.

Prep

You can Function fearlessly thanks to our Hair Serum and Styling Primer, which protect your hair from heat while reducing frizz and increasing shine.

FAQs

What type of hair does this shampoo work for?

All types! Because we have formulated over 15 million uniquely customized products. That means this shampoo is custom made to fit your individual needs.

How do I create my Custom Shampoo?

You can start by taking our Custom Hair Quiz!

Do I need to use your conditioner?

For best results, we recommend using a fully customized routine from Function of Beauty. However, you can get started with just one product, including our shampoo.

Are your shampoos color-safe?

Yes, all of the colored dyes in our shampoos are non-depositing and safe for colored hair.

What are the benefits of subscribing?

Our subscription program, Function with Benefits, gives you perks like a welcome offer, members-only pricing, exclusive color and fragrance options, early access to deals, new product launches, and product testing!