A new model for commerce
Upside is building and distributing a new economic model that levels the playing field in brick and mortar commerce and empowers everyone to earn more. Retailers earn more profit without changing how they operate, and consumers enjoy increased purchasing power on the things they need.
Upside’s story
Our mission
We exist to advance the economic power of people living and working in the real world.
Our impact
We use everyday commerce to empower people and businesses, and to protect the world around us.
Our history
November 2015
Close series A
May 2016
First gas stations join the platform
June 2018
First grocery stores join the platform
March 2019
Austin office opens
September 2020
Close Series C
October 2022
New York office opens
April 2024
First hardware stores join the platform
January 2016
GetUpside begins
August 2017
First restaurants join the platform
October 2018
Close Series B
October 2019
Chicago office opens
April 2022
Close Series D and rename to Upside
September 2023
Expand into mobile payments
Today
Reaching 35 million consumers in our marketplace
Company news
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Upside and Marqeta Partner to Unlock Growth Opportunities for Consumer Card Programs
Upside and Marqeta Partner to Unlock Growth Opportunities for Consumer Card Programs
Roberts Joins Upside to Boost Loyalty at Corner Market and Grocery Depot
Roberts Joins Upside to Boost Loyalty at Corner Market and Grocery Depot
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