From Haute Couture in July to September’s Fashion Weeks, the content was constant, and the searches held strong. Q3’s hottest brands achieved viral buzz on social media while also stimulating urgent and global customer demand for their products on Lyst.

This quarter sees Gucci narrowly reclaim the number one spot, after 9 months of Balenciaga topping the chart.

This quarter’s Lyst Index is proof of fashion’s existence in these turbulent times. It tells the stories of what the world wants to wear, and the brands that shape that narrative.

This quarter The Lyst Index – and the fashion world – lost one of its brightest stars with the tragic death of Virgil Abloh, founder of Off-White and creative director of menswear at Louis Vuitton.

In-person fashion shows made a comeback in the third quarter, while star-studded events including the Met Gala, the Emmys and the VMAs generated buzz.

The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020.

In a quarter which marked the first anniversary of the Covid-19 pandemic, ecommerce continued to be a bright spot for the fashion industry.

Throughout a tumultuous year, ecommerce has been a bright spot for the fashion industry, with the pandemic accelerating the adoption of online shopping.

The coronavirus pandemic continues to upend the fashion industry and change consumers’ habits, but one thing is clear: fashion isn’t going out of fashion.

The impact of coronavirus was felt sharply throughout the quarter, although consumer confidence started to return in the final months with the lifting of lockdown restrictions in some markets.

If 2019 ended on a note of optimism for the coming decade, the events of 2020’s first quarter quickly put a damper on it.

For many brands, Q4 was a moment for announcing sustainability and brand purpose activities.

What does it take to become one of the 20 hottest fashion brands in the world?

The two trailblazing women were the driving forces behind the most powerful fashion brand moments of the year so far.

It was a turbulent first quarter for the fashion industry, reflective of the global political and cultural tensions affecting consumer mindsets worldwide.

In the closing quarter of 2018, Gucci reclaimed the top spot in the Index, overtaking Off-White and Balenciaga.