Natural History Museum X Joanie is back! We’re so excited to share our new collection in collaboration with the Natural History Museum, inspired by vintage gift shop souvenirs and the museum’s extensive heritage. This brand-new range has been designed in partnership with the Natural History Museum, featuring iconography and illustrations from their fantastic collections in some classic Joanie shapes!
© The Trustees of the Natural History Museum, London 2023. All Rights Reserved.
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"The Natural History Museum - it’s an absolute British institution, a nostalgic place in many people’s hearts. Whether they visited it as a child or have simply lusted after attending, having seen it on screen in many a movie or documentary. A genuinely awe-inspiring place, where the architecture alone brings a quiet sense of wonder, a quality the likes of will never be seen again, the attention to detail and workmanship that went into designing the ‘Cathedral to Nature’ is simply breath-taking. We took care to accurately reference this history in the blueprints used on our labelling and photography for the collection, a dream location for us to shoot in.
Visit More Museums! It’s a great New Year’s resolution and part of a series of Joanie Jumpers that implore you to listen to your elders… 'Read More Books,' 'Eat Your Greens.' Come with us on a journey through time and space to the magical world of the Natural History Museum as we once again delve into the archives. We asked you, our loyal Joanie Gals and Guys, what you wanted us to seek out and see lovingly translated into astonishing all-over prints - and the answers came in droves. From fabulous fungi and macabre mushrooms to brilliantly British brambles and beautiful botanical blooms - our ‘fern’ favourites! The results are an autumnal feast for the mind, in a palette of fall colours, in all your favourite Joanie styles."
Lucy, Brand Director
Designed by architect Alfred Waterhouse, the Natural History Museum is a landmark institution that houses over 80 million specimens spanning billions of years of global history. Their collections help to provide an irreplaceable record of the astonishing diversity of life on our planet, and they use their enormous global reach to inform, inspire, and empower everybody to make a difference for nature.
Sometimes referred to as a ‘cathedral to nature’, the Natural History Museum is a testament to the vision of Sir Richard Owen, a natural scientist and Museum founder whose extensive collection formed the basis of the Museum’s original exhibitions.
Since it first opened in April 1881, more than a quarter of a billion visitors have walked through the doors of its central hall to marvel at the Museum’s collections. It’s also the most visited natural history museum in Europe, with millions of visitors experiencing the Museum every year.
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"It has been such a joyful experience to collaborate once again with the team at Joanie, alongside the wider team at the Museum, to bring this third collection to life. It’s been a privilege to welcome the Joanie team back to the Museum to discover hidden treasures amongst the art and rare book archives, resulting in a range of captivating prints and designs that will elevate Autumnal wardrobes. We adore this new collection, and we hope that fans of both Joanie and the Museum will feel the same."
Emma Russell, Senior Licensing Manager, Natural History Museum
As a world-renowned scientific research centre, the Natural History Museum is home to over 350 scientists whose groundbreaking research contributes to the global fight to save the planet from the major threats of biodiversity loss and climate change.
Sustainability has always been at the heart of the Natural History Museum’s mission, and their commitment to helping create a world where both people and the planet thrive runs through the core of this collection.
The brand-new 19-piece collection features styles inspired by some of the Museum’s most interesting and unique archival treasures, including intricately illustrated trees by Alexander Cozens and botanical illustrations by Pierre Joseph Redouté and Franz Andres Bauer.
We wanted to recreate the feel of souvenirs you might have found in a museum gift shop years ago, and the range includes dresses, tops, knitwear, and even some brand-new NHM X Joanie pyjamas.
We are proud to be an official licensing partner of the Natural History Museum, helping to support the fantastic research and archivism that they do.
Unsung Heroes Of The NHM: Interview With Katy Hills, Senior Visitor Experience Manager
To celebrate the launch of our second NHM X Joanie collection, we’re going behind the scenes with our Freelance Designer, Jess, to explore the Museum’s archives and see first-hand some of the treasures that inspired the new prints.
Shop the Collection
