What The Fab Podcast Elise Armitage

70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into:

- Her BRAND framework for identifying and building a personal brand

- Best practices when it comes to marketing your brand online 

- Building your business and brand around your lifestyle 

- Her personal experience with having to step away from her business for months due to an ongoing lawsuit—and the importance of building a brand and business that can sustain itself without you



If you enjoy this episode, we’d love it if you shared it! Snap a screenshot and share on Stories, tagging me @wtfab and Nicole @thebrandvibe. 



Quick links from the episode:

Connect with Nicole: The Brand Vibe / @thebrandvibe / @thenicolenieves

Nicole’s Freebie: Build-A-Brand

*TW: Video of Nicole’s son mentioned in this episode

SEO Webinar

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Sunbasket

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69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.

If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into: 


Secret things brands don’t want you to know


Trends that she sees happening in the influencer marketing industry that are cyclical


Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts


Our hypotheses of why we’re seeing the shifts that are currently happening 



I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways.

Quick links from the episode:

Connect with Erica on LinkedIn 

TC Management Co. 

SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here

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68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!



Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.



In our conversation, we chat about:


How they identified and confirmed a need in the market (even though some told them their market would be too small)
What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal



We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab and @shopcovry.



Quick Links from the Episode:

Shop Covry / @shopcovry



Amex Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up!

Flodesk: Try Flodesk for free

Nuuly: Get $10 off your first Nuuly rental here

67: In today's solo episode, I'm sharing details on my personal journey with therapy—how/why I started it years ago, including the good, the bad, and the ugly, as well as why I think therapy is a powerful tool for growth. I also get into some specific techniques I've been learning and practicing lately about how to deal with anxiety that comes in the form of worry. I chat about:



- Why your brain defaults to worrying

- The first step in using Cognitive Behavioral Therapy (CBT) to stop worrying

- A quick and effective gentle grounding exercise to help bring you back to the present moment and stop worry in its tracks

- What's a worry station and how do you use it?



Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

Bloom: Try the Bloom app for 30 days free

Sunbasket: Get $90 off your first four Sunbasket deliveries

Nuuly: Get $10 off your first Nuuly rental here

66: We have a fire conversation for you today with Tiffany Napper, a holistic business coach who helps turn overwhelmed creative business owners into thriving CEOs. Tiffany is one of my business besties and a friend of mine from a mastermind group. I've gotten such great advice and tips from her over the years and I know you will too in this conversation! We get into:

- The one thing that seven-figure business owners and huge celebrities that she's worked with (like Elton John, Alicia Keys, and John Legend) have in common

- Money mindset tips and tricks you have to try—and what Cheetos have to do with it

- The two types of people you need to have in your network in order to thrive

- One thing that tends to hold women back from having a successful and thriving business

- Lessons that Tiffany has had to unlearn in order to step into her power as a successful entrepreneur



Snap a screenshot of the podcast and tag me @wtfab and @tiffanynapper sharing your thoughts on this episode, so we can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

Momentous Mastermind (kicks off May 1st)

BGA Journal - Use code WTFAB10 for 10% off

Connect with Tiffany: @tiffanynapper / tiffanynapper.com

American Express Gold referral link - Get 90,000 bonus points when you sign up!

Try Flodesk for free

65: For today's episode I'm switching things up from my usual BTS business convos and sharing my top five favorite skincare tools. I've tested A LOT of skincare tools over the years, and these are my holy grail ones that I've been using for years. These tools WORK and in this episode I go into each one, why I love it, and how it benefits the skin. Linking each of the products below so you can check them out!



1. Dermapore

2. Trophy Skin Microdermabrasion Machine

3. NuFace (+Skinny Confidential Ice Roller - use code WTFAB for 15% off sitewide)

4. Michael Todd Sonicsmooth (Another fav: The Skinny Confidential Hot Shave Razor + Cream - use code WTFAB for 15% off sitewide)

5. Face Steamer



Bonus skincare tool that I'm testing out right now: The Droplette.



Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!



Quick links from the episode:

American Express Gold referral link - Get 90,000 bonus points when you sign up!

Nuuly - Get $10 off your first rental