Dyson offers hair tools with cutting edge technology. Their hair products rely less on heat and more on control. The Airwrap curls, smooths, and dries your hair without using excessive heat. The Supersonic Hair Dryer dries hair fast and makes it smooth without damaging hair with heat. Their Hair Straightener is the only hair straightener to use flex plates which actually shape around your hair. This protects the hair from breakage and allows for more style control. Dyson allows you to perfectly style your hair with less damage.