Samsung The Serif (2022) QLED HDR 4K Ultra HD Smart TV, 50 inch with TVPlus & Bouroullec Brothers Design

The Serif is a timeless TV that combines iconic design with supreme 4K viewing. Designed by the award-winning Bouroullec Brothers, it looks beautiful from any angle. You'll experience the brilliance of watching everything in stunning 4K HDR resolution on the Serif's QLED Matte TV display. Control all compatible devices with its Solar Cell One Remote, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with Bixby and Alexa built in.

All around 360° Design by Bouroullec Bros
With timeless design by Ronan & Erwan Bouroullec, the profile of the Samsung Serif TV forms a capital 'I' shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, atop an elegant, free-standing metal stand.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR powered by HDR10+, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

Matte display: the glare-free screen absorbs light, so say goodbye to reflections, even in bright light.

QLED technology: whatever you're watching looks spectacular with over a billion cinematic colours, without degradation over time.

NFC & Bluetooth on TV: stream music from your smart device to the Serif and hear your favourite music via NFC and Bluetooth.

Serif Ambient Mode+: removing the blank screen, the Serif can display decorative content from the Bouroullec palette with two exclusive patterns.*

Object Tracking Sound Lite: virtual 3D surround sound tracks the action for immersive audio.

Quantum Processor 4K Samsung's intelligent processor powers a glorious 4K picture, and AI sound.

Solar Cell One Remote: control all of your compatible devices and content with one sleek and sustainable solar-powered remote.

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
Bixby and Alexa are built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (requires SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

**Some services may require subscription (sold separately). Disney+ available from March 24 2020. copyright 2020 Disney and its related entities. Disney+ subscription required

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.