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When we first started making t-shirts, we made them organically. At that point, a good few years ago now, nobody cared. Whenever we told anybody, they looked back at us blankly. Luckily since then, the amount of people concerned about the their impact on the environment has rocketed and more people are constantly getting into sustainability. But, there are still...

We all know that sustainability has become a bit of a buzzword for the fashion industry so we’re always out to try and improve our practices beyond just platitudes and PR boasting. For years, we've been dedicated to crafting hardwearing products using waxed Organic Ripstop Cotton, a fabric that not only exhibits water resistance and durability but also treads lightly on...

  Body 100% Organic Cotton - Manufactured out of our factory in India that uses renewable energy. Organic cotton is far better for the environment than using cotton that is farmed conventionally. Cotton farming accounts for 16% and 7% of the world's insecticide and pesticide use respectively, not to mention the intense irrigation from water sources to farmland that destructs farmland....

JoNAH, more like JoYAH!!  Part 2 in our ‘In Focus’ series is a biggie. The Jonah Organic Rugby Sweatshirt is our most popular piece and deserves some special attention. A lot has gone into the making of these things of beauty and we know you’re dying to hear all about it, so here goes...    Cotton On to Organic Cotton...

The Unique Fabric Behind the Limited Edition Ezra Shirt & Patti Shorts in Stone Stripe At WAWWA, we believe that the fabric is the heart of any garment, and the Limited Edition Ezra Shirt & Patti Short in Stone Stripe are no exception. This journal post delves into the unique fabric that makes these garments so special, highlighting our commitment...