Generation G

Sheer matte, fragrance-free lipstick

Coming soon

Cake

Out of stock Cake is a subtle peach.

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How often do you want to re-up your subscription?
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How often do you want to re-up your subscription?
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Limited to 20 per customer

Just-blotted lipstick, without the blot!

A fragrance-free, buildable, sheer-matte lipstick with a perfectly diffused flush of color. Inspired by the makeup artist trick of blotting lipstick after application, one swipe glides on smooth and even (no mirror needed!) for a buildable, soft-edged, just-kissed look. Give your natural lips a little something extra, with shades Malt, Fuzz, Cake, and Leo, or go for vivid Punch, Zip, Jam and Crush to really grab the attention.

0.1 oz / 3 g

  • Easy
  • Buildable
  • Enhancing
  • Cruelty-free
  • Vegan
  • Fragrance-free

Dermatologist-tested

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

This really is it. My favorite lipstick for daytime ever. I love a bold lip at night, but have had a hard time finding a lipstick that feels natural enough for daily wear: enter Gen G. This lipstick is amazing, looks so natural and just really pulls my whole look together…. I gave this lipstick to a bunch of people for the holidays and they all loved it too. It’s the best!!

  1. For a subtle flush of color, swipe onto bare lips.
  2. For bolder color payoff, keep swiping the buildable formula for customizable coverage. It’s basically like having three lip color options in one!

GET THE LOOK

Generation G in every shade.

Daniela wears Generation G in Malt.

Swipe on 9 shades of Generation G.

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  • ex. Cleveland, OH

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