Sponsored
L'Oreal Paris Voluminous Original Mascara Blackest Black - 2pc/0.56 fl oz
$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara Blackest Black: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Blackest Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .56 fl oz (US)
Features: Non-Clumping
TCIN: 76153227
UPC: 071249345450
Item Number (DPCI): 052-04-0492
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba / beeswax, stearic acid, triethanolamine, acacia senegal gum, copernicia cerifera cera / carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, myristic acid, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10, sodium acetate, sodium chloride, isopropyl alcohol, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77266 / black 2, mica, ci 77891 / titanium dioxide, ci 75470 / carmine, ci 77007 / ultramarines, ci 77288 / chromium oxide greens, ci 77289 / chromium hydroxide green, ci 77510 / ferric ferrocyanide], f.i.l.# b26675/10
Shipping details
Estimated ship dimensions: 7.4 inches length x 3.6 inches width x 0.8 inches height
Estimated ship weight: 0.099 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., Guam (see also separate entry under GU), Northern Mariana Islands, APO/FPO, United States Minor Outlying Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this mascara run?
submitted by leadfingers2000 - 13 days ago
A: Hi there! Thank you for reaching out! L’Oréal Paris Voluminous Original Volume Building Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
submitted byL'OrealParisProductExpert - 5 days agoBrand expertA: Hey, Great question! The L'Oreal Paris Voluminous Original Mascara in Blackest Black is a washable formula. Check out the waterproof version for longer, smudge proof option. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 12 days agoBrand expert
Q: Why does it say Made in USA or imported? That is very confusing - Is it made in the USA or not? And if it's imported, from where is it imported? Leaglly the customer is supposed to be made aware
submitted by CH - 5 months ago
A: Hi there CH! Thank you for reaching out to us about the Voluminous Original Mascara Blackest Black. We want to assure you that the L'Oréal Group is committed to upholding the highest standards of safety and quality for all the products it makes and sells. Each and every ingredient used in our products, regardless of the country of origin, has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians. We manufacture many products in the United States. Globally, the L’Oreal Group has 40 factories and manufactures finished products around the world. If you need further information please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
Q: Is this mascara waterproof
submitted by Missy - 9 months ago
A: Great question Missy! This specific 2pc L'Oreal Paris Voluminous Original Mascara is a washable formula, not waterproof. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Can this be removed with soap and water?
submitted by Miz Sharon - 2 years ago
A: Hey Miz Sharon, The L'oreal Voluminous Original Mascara removes easily with soap and water. I would recommend using an eye makeup remover on a cotton pad to remove all makeup residue! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Frequently bought together
$5.49 - $15.49
Buy 3, get 1 free on select beauty mini's on select items
4.7 out of 5 stars with 12775 ratings
Guests also viewed
Discover more options
Summary of reviews
Guests have mixed feelings about this mascara. While many appreciate its ability to add volume and length, others are disappointed with the recent formula change, finding it difficult to remove and less effective. Long-time users are particularly disheartened by the changes, though some still find it to be a reliable and affordable option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 443 reviews
easy to apply: 4.49 out of 5
easy to remove: 4.08 out of 5
long lasting: 4.17 out of 5
quality: 4.11 out of 5
value: 4.33 out of 5
65% would recommend
97 recommendations
Messy
1 out of 5 stars
Thumbs down graphic, would not recommend
LuLuBelle - 1 month ago
It always ends up shedding and smudged under my eyes by the end of the day
A true classic mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Grannie Goose - 2 months ago, Verified purchaser
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Aging
- Skin tone: Light
Always a great staple to have! An oldie but a goodie. This mascara never disappoints.
Was the best now the WORST
1 out of 5 stars
Thumbs down graphic, would not recommend
Curverunner - 2 months ago
I have used this since high school and I am now in my 40’s. I began to have really irritated dry eyes and could not figure it out. I didn’t even think it could be the mascara because I had been using it for so long with no issues. I noticed the mascara smelled bad and different than usual. I thought it was just a bad batch so I bought another one and same thing. It doesn’t smell the same or perform the same. I realized they changed the formula and it is now HORRIBLE. I never understand why companies messes with a good thing. So many of my friends used this and now we all hate it. Not to mention I went months thinking I had a bad allergy problem and it was this mascara all along. You lost a long time customer L’Oréal.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Original Mascara Blackest Black. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
This is not a washable mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nearwater - 2 months ago
- Skin tone: Medium
- Skin type: Combination
This is far from a washable mascara. Unless you want to scrub your lashes off, I would avoid.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Original Washable Mascara. We know how disappointing it is when a product does not provide the expected results. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
L'Oreal Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Glamour girl - 3 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sun damage
Great product for the price.
Beautiful eyes
5 out of 5 stars
Thumbs up graphic, would recommend
- 5 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Puffiness
- Hair color: Blonde
- Skin type: Combination
- Eye color: Hazel
Always a great product, especially when you can get 2!
Not the same
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper - 5 months ago, Verified purchaser
So Difficult to remove! I thought maybe it was waterproof but it’s not! My eyes are getting irritated as well. I have used this for years and somehow this is different. Will not buy again.
1 reply from L'OrealParisProductExpert team - 5 months ago
We are sorry to hear about the experience you had with Voluminous Original Mascara Blackest Black shade. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you
L'Oreal Blackest Black Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lola - 6 months ago, Verified purchaser
- Hair color: Auburn
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
I’ve been using this mascara for at least 10 years. I’d like the idea of buying two mascaras at once, therefore I have a back up and then I know it’s time to buy two more. It works really well on the top lashes as well as on the bottom lashes, it doesn’t flake and/or get into your eyes either.
Not washable. Will not buy again.
2 out of 5 stars
Thumbs down graphic, would not recommend
southmpls - 7 months ago
- Skin type: Normal
- Skin tone: Light
I used this for 10 years and then started using a more expensive brand. Decided to come back to Voluminous and am so disappointed with the new formula. Still looks good on, but flakes and is NOT washable. Hard to get off even with makeup remover. Will it purchase again unless Re formulated.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Original Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
"New Look" is TERRIBLE
1 out of 5 stars
Thumbs down graphic, would not recommend
Britt - 7 months ago
The original voluminous mascara was my holy grail product. The "new look" is not just a look. The original formula has been changed and it is TERRIBLE. I've been using this product for 15+ years. It used to be the very best mascara I could find. It is heartbreaking when a company changes a holy grail product like this. The new formula is drying, stiff, makes my lashes fall out, and is impossible to remove (not waterproof version). After using only this mascara for 15+ years, I am in the market for a new mascara. PLEASE CHANGE THE FORMULA BACK TO THE ORIGINAL.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hello there! We are so sorry to hear you were disappointed in the results of the L'Oreal Paris Voluminous Original Mascara Blackest Black. We understand how frustrating this can be and apologize for any inconvenience this may have caused. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Formula Change - Bad Now
1 out of 5 stars
Thumbs down graphic, would not recommend
Tiana89 - 7 months ago, Verified purchaser
I’ve used for many years, but the formula has changed — for the worse. Just like some of the other recent reviews, I thought I had accidentally purchased waterproof.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there, Tiana89! Thank you for reaching out about our Voluminous Original Mascara Blackest Black. It is possible minor changes were made in the product formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Wings - 8 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
- Skin concern: Aging
Only mascara I use. Have for many years
Clumps and small bits fall on face
1 out of 5 stars
Thumbs down graphic, would not recommend
Jann - 8 months ago, Verified purchaser
I don’t usually write bad reviews but in this case, I was hoping to save somebody some money. I have been using L’Oreal mascara for years. This one was on sale and looked like the same one that I’ve always bought. Although the outside had a gold band around the stick that looked different. Unfortunately, I bought the double pack, this mascara is hard to come off, it flakes and clumps. I had to throw them away. Waste of money. Bought a different brand.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for your feedback on the Voluminous Original Mascara in the Blackest Black shade. We are sad to hear that you did not see the results you expected with this mascara and you had some flakes and clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Bring back original formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
LG - 8 months ago
Formula change, I don’t like it. Will be looking for a new mascara. Old formula left lashes feathered and voluminous, new formula breaks lashes and very hard to wash off.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about the Voluminous Orignal Mascara, in the shaded Blackst Black. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Hard to Remove
3 out of 5 stars
Thumbs down graphic, would not recommend
golden190 - 8 months ago, Verified purchaser
- Skin type: Dry
- Skin tone: Light
- Hair color: Blonde
I agree with the other reviews. The formula has changed. I thought I had accidentally purchased the waterproof mascara. This is crazy hard to get off. I also feel like it’s irritating my eyes but it could be related to something else. I’ve used for years and I’m disappointed and will look for another mascara.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about theVoluminous Original Mascara in the Blackest Black shade.We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Hard to remove
1 out of 5 stars
Thumbs down graphic, would not recommend
Dissapointed - 8 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Skin type: Dry
- Hair color: Brunette
I have been using L’Oréal Voluminous mascara for years. Recently I bought a new one and noticed I had a hard time removing it. I thought I had mistakenly got the waterproof version. I will be looking for a new mascara.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi Dissapointed. Thank you for reaching out to L'Oreal regarding the Voluminous Original Mascara. We are sorry to hear you found it difficult to remove. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #33505148. Please have the product with you when you call. Looking forward to hearing from you!
Changed the formula - won't buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
MB - 8 months ago, Verified purchaser
I used to LOVE this mascara and used it for years. With my most recent purchase of it, I discovered they changed the formula. It’s now very difficult to take off at the end of the day and doesn’t have the same fullness/color intensity that it used to. My lashes now look thin and barely even there when I wear it. I’ll be looking for a new mascara now :(
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about your experience with the Voluminous Original Mascara, in the Blackest Black shade. We are sad to hear that you did not see the results you expected with this mascara. We know this can be frustrating and we will share this with our production team, we hope that you will continue to explore our products with confidence in the future.
Mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
E - 10 months ago, Verified purchaser
This isn’t waterproof but it is impossible to come off
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! Thank you for your feedback on the Voluminous Original Waterproof Mascara, in the shade Blackest Black. We aret sad to hear that you did get the results you expected and it was difficult to apply. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
L’Oréal mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Debbie - 1 year ago, Verified purchaser
Have used for awhile, great product.
Mascara
4 out of 5 stars
Thumbs up graphic, would recommend
Ash - 1 year ago, Verified purchaser
- Skin type: Combination
- Hair color: Auburn
- Skin tone: Light
- Eye color: Brown
Gives length but tends to be a little clumpy! Still a great mascara :)