Lucano Anniversario Amaro

After a period of expansion, production was halted due to the Second World War, but this did not stop Pasquale Vena's, grandfather. His Leonardo joined the company, mainly taking care of administrative matters, along with his uncle Giuseppe who travelled around the country in a small van to sell Amaro Lucano and other products from the Vena Company, and would not return home until he had sold every last one. Together they set up a cottage industry under the stairs in their home in Pisticci, and in the 50s production reached 3000 bottles per year. Printed in gold letters on the label are the principles that my family have always stood by: “Work and Honesty”. The turning point came in 1965: production moved to the new plant in Pisticci Scalo where production reached a record 117,000 litres of Amaro Lucano per year. Pasquale Vena's father and uncle Giuseppe, worthy heirs to his grandfather, transformed Pasquale Vena’s dream into a successful business that he now have the honour of leading, aided by the invaluable contribution of his wife Rosistella and children Leonardo, Francesco and Letizia, the fourth generation Vena family. He is the only person privy to the Amaro secret recipe, and will hand it over to his heirs when the time comes.

Since 1894 they have always known what else they wanted from life.