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Bobbie Organic Original Infant Formula

Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4
$24.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Serving Size: 5 fl oz

Amount DILUTED: EACH 5 FL OZ (150 mL):

Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).

Allergens & Warnings:

Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.
Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 3 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 2 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 3 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 3 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 7 months ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 6 months ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 9 months ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 5 months ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 9 months ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 1 year ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 1 year ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 1 year ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 2 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 2 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 2 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 2 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 3 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 3 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: Why canola oil? From my understanding, canola oil is inflammatory :(

submitted by Dani - 24 days ago
  • A: Every infant formula in the world uses a fat blend of vegetable oils. It’s imperative to a baby’s growth. The blend of oils needs to provide enough linoleic acid, an essential fatty acid that is not present in very high levels in most vegetable oils, to support growth and development, just like breast milk. The 2 vegetable oils that have the most linoleic acid are soy and canola (erucic acid rapeseed) oils. What’s important to know is that not all oils are processed the same. Bobbie’s are organic (no pesticides, glyphosate used to grow them). And we never use hexane or solvents to process our vegetable oils. They are all expeller pressed!

    submitted byBobbie - 15 days ago
    Brand expert

Related Categories

Guests are saying

Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2382 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.48 out of 5
    quality: 4.14 out of 5
    value: 3.83 out of 5
    69% would recommend
    322 recommendations

    Love!

    5 out of 5 stars
    Candace - 13 days ago
    originally posted on Bobbie
    Image
    Great formula from the start. No issues with gas, or gaining weight. All around great
    Did you find this review helpful?

    WE LOVE BOBBIE!

    5 out of 5 stars
    Michele G. - 13 days ago
    originally posted on Bobbie
    Image
    I can't say enough good things about Bobbie Formula. After trying several other brands that either upset my son's tummy or he just flat-out refused, we finally found the one. From the very first bottle, my son loved it, no more fussing, no more gas, and no more sleepless nights worrying about whether he was getting the nutrition he needed. What I really appreciate about Bobbie is how clean and thoughtfully made it is. As a parent, I feel so confident knowing it’s modeled after breast milk and made with high-quality ingredients, no corn syrup, no palm oil, and organic to boot. You can tell this formula was made by moms who truly care. But beyond all that, the biggest proof is my son. He gets excited every time he sees his bottle now, and he’s been thriving, gaining weight beautifully, sleeping better, and just overall a happier baby. His pediatrician even commented on how well he's doing and how healthy he looks. Bobbie has completely taken the stress out of feeding for us. It’s been a game-changer, and I recommend it to every parent I know. Thank you, Bobbie, for giving my son something he genuinely loves, and giving us peace of mind in the process!
    Did you find this review helpful?

    Better than Enfamil

    4 out of 5 stars
    Alice C. - 13 days ago
    originally posted on Bobbie
    Image
    Bobbie is the first mixed formula that baby has had. Gas has gotten better but unclear if that is the probiotic drops, maturity, or formula. Definitely a change in stool to be as expected, potentially for the better. When mixing the formal in a single bottle there is a lot of foam. If I mix this in a pitcher it seems to be better. Worried that the foam causes additional gas.
    Did you find this review helpful?

    Good Formula

    5 out of 5 stars
    Shelly - 13 days ago
    originally posted on Bobbie
    Image
    I wish I had discovered Bobbie sooner! My baby has been drinking Similac, but I’m so glad to have found a formula that’s palm oil free. Love that Bobbie is a cleaner option!
    Did you find this review helpful?

    Confusing packaging

    2 out of 5 stars
    Laura L. - 14 days ago
    originally posted on Bobbie
    Image
    I was very upset to realize I was giving my baby the skim milk formula when she needs the full fat from organic - recommend you make these two products different colors!
    Did you find this review helpful?

    Baby Loves Bobbie

    5 out of 5 stars
    Elle B. - 14 days ago
    originally posted on Bobbie
    Image
    We have been using Bobbie to supplement at night and baby loves it! We love the clean label too!
    Did you find this review helpful?

    Amazing

    5 out of 5 stars
    Amanda J. - 14 days ago
    originally posted on Bobbie
    Image
    He loves it! So easy on his belly. He drinks all 8oz ounces with ease.
    Did you find this review helpful?

    No complains! :)

    5 out of 5 stars
    Yami - 14 days ago
    originally posted on Bobbie
    Image
    I switched my baby to this formula at one week. Baby experienced no issues. I literally have no complains. Definitely using for my next baby.
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    Allison - 14 days ago
    originally posted on Bobbie
    Image
    We slowly transitioned from breast milk, to a mix, to full bottles of Bobbie and its going great - baby likes it a lot and doesn't seem to have any negative side effects!
    Did you find this review helpful?

    Bobbie family

    5 out of 5 stars
    Catherine - 15 days ago
    originally posted on Bobbie
    Image
    We love bobbie! The clean ingredients plus the easy subscription option are a win for us! We’re currently on bobbie baby #3 and all of our kids have done great with it!
    Did you find this review helpful?

    Best formula

    5 out of 5 stars
    Chelsea M. - 15 days ago
    originally posted on Bobbie
    Image
    This was a no-brainer for us. My baby was on a gentle ease formula in the NICU with horrible ingredients. We switched immediately to Bobbie original and have not looked back since!
    Did you find this review helpful?

    Relieved Momma

    5 out of 5 stars
    Dina - 15 days ago
    originally posted on Bobbie
    Image
    When my supply significantly dipped and didn't recover, Bobbie was the only formula I trusted to feed my baby! As a first time momma, I am so picky when it comes to my little one ESPECIALLY since half of baby stuff in the US is recalled now. I love how transparent Bobbie is and that it's organic, free of all the stuff I worry about. My baby is healthy, happy, and thrives on Bobbie. So thankfully this formula works for us!
    Did you find this review helpful?

    Great Formula

    5 out of 5 stars
    Karen - 15 days ago
    originally posted on Bobbie
    Image
    We absolutely love this formula for our baby girl. We have been through several other brands and this particular one has been the best.
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    Maria - 15 days ago
    originally posted on Bobbie
    Image
    We only use this formula. Based on my research, it is the healthiest and safest.
    Did you find this review helpful?

    Love this formula!

    5 out of 5 stars
    T - 15 days ago
    originally posted on Bobbie
    Image
    I used this formula with my first baby and she took to it really well. I did a lot of research on formula ingredients and safety so it was easy to choose Bobbie and feel good about my choice. I'm planning to use Bobbie again for my second child.
    Did you find this review helpful?

    Happy Baby & Happy Mama

    5 out of 5 stars
    Ashley - 15 days ago
    originally posted on Bobbie
    Image
    Our little one has been on breastmilk for the first 6 months of his life and we were looking for something that would give me peace of mind of with my decision to switch to formula and we could not be happier with Bobbie. We tried Kendamil and our baby could not tolerate it. We switched over to Bobbie and it’s been a dream so far and I can feel good knowing I’m giving my baby the next best thing after breastmilk.
    Did you find this review helpful?

    Try it!!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lilred - 15 days ago, Verified purchaser
    My absolute favorite formula. No gassy baby here & she LOVES it.
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Just what we needed

    5 out of 5 stars
    Amanda B. - 15 days ago
    originally posted on Bobbie
    Image
    The things I love about this formula: The container is easy to open with one hand while holding a baby. It doesn't get messy either. Another brand we tried that advertises similar standards might have a really cute can but it's messy and hand to open/shut. The powder isn't as sticky as some others. This is nice when you're trying to make a bottle quickly--no hand rinsing required! It mixes well with water and doesn't get too foamy. The foam that does show up goes away pretty quickly. Again, that wasn't my experience with another brand so I was happy to discover this. Overall, it's working out perfectly for us.
    Did you find this review helpful?

    Improved Bowel Movements

    5 out of 5 stars
    Roxanna - 15 days ago
    originally posted on Bobbie
    Image
    I am so happy to have discovered this formula for my daughter. This formula is easier for my daughter to digest and has supported a regular bowel movement cycle for her. Thanks to the team at Bobbie!
    Did you find this review helpful?

    LOVE BOBBIE

    5 out of 5 stars
    Sara - 15 days ago
    originally posted on Bobbie
    Image
    I absolutely love Bobbie formula for my baby. It's the only one he's been drinking. He grow so much and I have no concerns
    Did you find this review helpful?

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