Minimalist Beauty

Simplify what it takes to get ready.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

Bestsellers

Retrospect™

Our best-selling extrait de parfum — now available in full-size and a 9.5ml travel spray for when you’re on the go.

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The Signature Bag

Ships free with every first order.

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A shift to minimalist beauty is liberating.
Forbes
MERIT [is] bringing luxury back to minimalism.
Instyle
MERIT is a makeup minimalist’s dream.
Allure