Camo That Innovates
Camo That Innovates
Five Patterns. Unlimited Pursuits.
Camo That’s Informed By Science
Effective visual camouflage renders the wearer indistinguishable from background objects. Most camouflage patterns on the market attempt to disguise the body shape and match the color palette and patterns of the environment. At FORLOH, we have developed a more scientific approach – based on an animal’s visual processing, not what looks good to the human eye. We use a high-contrast larger pattern to break up your outline, and then add digital "texture" patterns to render you virtually undetectable to your prey.
Waterfowl Marsh
Darker Areas
Below Treeline
Forest
Wetlands
Deep Cover
Deep Cover’s darker hues are intended for use in heavy canopy and help you disappear at 40 yards or less. This is an ideal choice for bowhunters needing to remain undetected at close proximity.. Fantastic for waterfowl hunting in the wetlands as well.
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ABOVE TREELINE
DESERT PLAINS
TUNDRA
UPLAND BIRD
OPEN AREAS
Exposed
The Exposed pattern makes you virtually invisible at 75 yards or more, blurring your form into the landscape at distance to avoid detection. Great in later seasons, at higher altitudes and in barren landscapes. Also ideal for upland bird hunters.
ABOVE TREELINE
OPEN MARSH FIELDS
UNDERBRUSH
WOODED BRIARS
Marshfield
The MarshField camo pattern makes you virtually invisible at 75 yards or more, blurring your form into the landscape at a distance to avoid detection. Providing superior swamp camo, it’s great for later seasons, late-season wooded treelines, open marsh fields, and heavy underbrush areas.
SNOWY HUNT CONDITION
ICE FISHING
LATE SEASON
WATERFOW
Snowfall
Snowfall contains multiple tones of white and also features shades of brown to blend harmoniously with dead grass and snow covered rock. The subtle disruptive coloration keeps the eye tracking across the wearer, even for animals with full color vision.
salt + fresh water fishing
blue-bird days
Sea Clear
Like humans, fish see in color, especially those that live in shallow water or near the surface where all colors are visible. FORLOH's Sea Clear Camo uses subtle disruptive coloration that allows the wearer to blend in with the sky, making it difficult for fish to spot them.
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more about our innovative camouflageImage with text
Our Unique Patterns
At FORLOH we focus on two interrelated but logically distinct mechanisms of effective camouflage.These are the foundation of anti-predator defenses.
01 Crypsis
Background pattern and color palette matching, to prevent object recognition
02 Distruptive Discoloration
Background pattern and color palette matching, to prevent object recognitionBold contrasting colors to disguise form and shape
how animals process visual information
To fully understand the critical role of well-engineered camo, our research started with how an animal’s visual system receives signals. In short, an animal goes through the following process in a matter of seconds. It is in these few seconds where FORLOH’s innovative camouflage excels, making its wearer indistinguishable from their environment.
The animal will normally detect movement as a primary stimuli.
The animal will concentrate their vision at that stimuli, analysing the visual information.
The animal will make a series of decisions based on coloration and object recognition. Specifically looking for natural (eyes) & non-natural stimuli (straight lines like zippers or block color knee pads) on the target.
The animal will then combine:
Spatial scales of the target (is this the size of a predator? Are its patterns a natural scale?)
Spatial coincidence of the target, specifically looking at the edge of the target (is this the shape of a predator?)
Flee or not.
All of this happens in a matter of seconds. It is these crucial seconds of decision making that FORLOH R&D team have focused on. Our camouflage patterns work with this decision making process in mind, to visually make our hunters indistinguishable at varying distances, in varying conditions. Especially in those few seconds of decision making by the prey.