A Cool & Confident New Fragrance — BKLYN Is Here

Be the first to try it in exclusive, limited-edition lab packaging.

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BKLYN - Lab Packaging
New

BKLYN - Lab Packaging

Just Enough Tinted Moisturizer
New

Just Enough Tinted Moisturizer

Bestseller

Miracle Balm

What The Foundation
Bestseller

What The Foundation

Your Match,
Made Easy

Answer a few questions to find your Just Enough shade in seconds.

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Get The Look

Just Enough For

Morning Movement

Just Enough For

Day to Night

Just Enough For

School Dropoffs

Just Enough For

Back-to-Back Meetings

Watch Just Enough

See Just Enough
in Action

From busy mornings to nights out, see how Just Enough keeps up with you.

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Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

— Bobbi Brown, founder

Better Beauty

The world doesn't need more beauty products. It needs better beauty products.

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Clean Slate

No phythates, sulfates, petroleum, PEGs, EDTA, or BPA. Because clean beauty is a no brainer.

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High Performance

The makeup equivalent of a swiss army knife. Easy, cool, multi-purpose products.

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From Bobbi

It began with the need to create formulas for her own kit.

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