$12.39 when purchased online
Target Online store #3991
About this item
Highlights
- Mega Volume: Blow away the rules of volume with air volume mega washable mascara and experience a lash multiplying effect that puffs up lashes with mega volume for mega impact; Air Volume delivers mega mascara volume and length that feels light as air on lashes; 84% of users said volume feels light as air
- Weightless Voluminous Lashes: The Air Volume formula is air whipped to create weightless mega volume that lasts all day, up to 24hrs; The large cushiony double bristle brush has short and long bristles that capture and coat every lash from the root to the tip with easy application; smudge and flake resistant
- Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Description
Ready to blow away the rules of volume? L’Oreal Paris introduces Air Volume Mega Mascara inflates and puffs up lashes, just like a hot air balloon, yet feels light as air. The formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes and locks in for all day. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes. Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. Air Volume is smudge and flake resistant. Allergy tested, and suitable for use on sensitive eyes.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .3 fl oz (US)
Features: Non-Clumping, Ophthalmologist Tested, Long Lasting
TCIN: 80114888
UPC: 071249419908
Item Number (DPCI): 052-04-9562
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2004444, aqua/water, paraffin, copernicia cerifera cera / carnauba wax, cera alba / beeswax, steareth-20, acacia senegal gum, butylene glycol, alcohol denat., glycerin, steareth-2, cetyl alcohol, potassium cetyl phosphate, hydroxyethylcellulose, caprylyl glycol, phenethyl alcohol, pentylene glycol, sodium dehydroacetate, sodium polymethacrylate, rayon, disodium edta, polyquaternium-10, methylsilanol/silicate crosspolymer, sodium hyaluronate, 2-oleamido-1,3-octadecanediol, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides], fil code b245724/1
Shipping details
Estimated ship dimensions: 6.86 inches length x 2.64 inches width x 0.76 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
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4.7 out of 5 stars with 12777 ratings
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Summary of reviews
This mascara has received mixed feedback from guests, with some praising its lengthening and volumizing effects while others criticize its clumping and strong chemical odor. Many guests appreciate the lightweight feel and ease of application, but concerns about smudging and difficulty in removal persist. Overall, it seems to work well for those with decent lashes, but may not meet the expectations of everyone, especially those sensitive to smells or looking for a waterproof option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4800 reviews
easy to apply: 3.22 out of 5
easy to remove: 3.4 out of 5
long lasting: 2.87 out of 5
quality: 2.59 out of 5
value: 2.52 out of 5
25% would recommend
117 recommendations
Looks great, smells awful...
3 out of 5 stars
Thumbs down graphic, would not recommend
iheartwookies - 9 months ago, Verified purchaser
Lashes looked amazing with this product, but it has such a strong chemical odor that it started causing me to have migraines. If you're sensitive to smells, this might not be the product for you.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi iheartwookies. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Air Volume Mega Lightweight Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #33355898. Looking forward to speaking with you.
Smells like a painting
1 out of 5 stars
Kitten - 1 year ago
originally posted on lorealparisusa.com
I have used and loved alot of products from L'oreal. This however, is by far, the worst of any I have ever used. Not only were my lashes super clumpy, I can't get over the smell. There should be a warning label..... letting you know PRIOR to purchase, that it smells like straight up acrylic paint GROSS
1 reply from Consumer Care Center team - 1 year ago
Hi Kitten! Thanks for reaching out to us regarding Air Volume Mega Mascara. We're sorry to hear that it smelled this way. We value consumer feedback and will share your comments with our teams.
Will Not Buy Again
2 out of 5 stars
Thumbs down graphic, would not recommend
Emily - 2 years ago
- Hair color: Auburn
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Acne, Sun damage, Puffiness, Cellulite, Sensitivity, Dark circles, Pores, Blackheads
Was kind of disappointed. The mascara did not hold the curl from my eye lash curler like my other mascaras do. It also got all over the place with the applicator. I liked the look of the shape of the bottle but it is hard to hold if you are applying the mascara.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there Emily! Thank you for your Air Volume Mega Lightweight Mascara, in the shade 853 Waterproof Blackest Black.We are sad to her that you did not get the results you had hoped for with this mascara. We will share this information with the rest of our team and we hope that you will continue to try and use our products wuth satisfaction in the future.
Surprised by how much I love this
5 out of 5 stars
Thumbs up graphic, would recommend
akharri785 - 2 years ago, Verified purchaser
I know a lot of people find this kinda "meh" but it's been great for me. It's very light (doesn't feel heavy or clumpy) and I feel like it builds up nicely. I will say I do have decent lashes so perhaps that helps, as most people say their biggest complaint is it doesn't build up much. It also doesn't run or smudge on me, which is usually one of my biggest issues. It's nice to find a regular mascara that doesn't do this, especially since waterproof mascara is so damaging to eyelashes (since it stays waterproof by basically dehydrating your lashes, causing them to be brittle and break with regular use).
My fav
5 out of 5 stars
Thumbs up graphic, would recommend
mia - 2 years ago
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Pores, Aging, Sun damage, Puffiness, Uneven skin tone
- Skin tone: Medium
- Skin type: Normal
My fav mascara, it makes my lashes long and is long lasting 😍
Great results but runs easy
4 out of 5 stars
Thumbs up graphic, would recommend
Erin - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Puffiness
- Hair color: Brunette
- Eye color: Blue
I love this mascara! It would get 5 stars except it runs way too easily. I know it's not waterproof but it's not even the least bit smudgeproof. Because I like its result, I'm planning to purchase the waterproof version!
Not out of this world amazing!
2 out of 5 stars
Thumbs down graphic, would not recommend
yp - 2 years ago, Verified purchaser
- Eye color: Brown
- Skin concern: Blackheads, Pores, Dark circles, Acne
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Oily
Sadly, nothing to wrote home about.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We are sad to hear that you are not enjoying the Air Volume Mega Lightweight Mascara. We will share your feedback with the rest of our team and we thank you for your feedback and we hope that you will continue to explore our products in the future.
Clumpy childlike mess
1 out of 5 stars
Thumbs down graphic, would not recommend
Megan - 2 years ago, Verified purchaser
Like:nothing Cons: doesn’t lift, doesn’t add volume, doesn’t lengthen, only clumps. It’s the worst mascara I’ve tried and it’s pricey. After one application, it looks like a child applied makeup.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for trying ourL'Oreal Paris Air Volume Mega Lightweight Mascara --. Check out our Voluminous® Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Creates a boosting effect, building dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite L'Oréal Paris mascara to amplify every lash look.
Vodka?
3 out of 5 stars
Thumbs down graphic, would not recommend
Evs - 2 years ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
Smells like a shot of vodka
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We are so disappointed to hear that the Air Volume Mega Lightweight Mascara, did not meet your expectations and had a different smell than you were expecting. We will share this feedback with our production team, we hope that you will continue to explore our products with satisfaction in the future.
current drugstore fave
5 out of 5 stars
Thumbs up graphic, would recommend
jazmin - 2 years ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
i looove this mascara. it gives me great length and volume and holds a curl fairly well. i find it pretty easy to build up too and the brush gives nice separation and also thickness, but i also have no issues creating a more natural look when i want. i haven’t had issues with clumping, but with all mascaras i remove excess and i start at the tips and work my down for best results. the fact that i couldn’t stand the mascara up was offputting at first but i got over it and would just lay it on its side since it’s not like it’s gonna leak haha. i also really like that it comes off soo easily with just water, just makes things way easier. l’oréal mascaras rarely fail me and this one is no exception, and is my current drugstore fave. it smudges the tiniest bit but i expect that from most mascaras apart from waterproof because my eye area tends to get a bit oily, and it’s not as bad as with other mascaras i’ve tried
(no review title)
2 out of 5 stars
Jess - 2 years ago
originally posted on lorealparisusa.com
looks good, made eyes itchy and have a stye on eye first time wearing it- didn’t have anything on my eyes for at least a week before hand
1 reply from Consumer Care Center team - 2 years ago
Hi There! We are so sorry to hear this happened with our Air-Volume-Mega-Mascara-Lightweight-Mega-Volume-Washable. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #25882223. We are looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Not the best
3 out of 5 stars
Thumbs down graphic, would not recommend
Cece - 2 years ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Oily
- Skin concern: Dark circles, Pores, Blackheads, Sensitivity, Acne
Good mascara just not the brown one. Gets easily clumpy , flakes eventually, looks good at first but dries out.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi Cece. Thank you for reaching out to L'Oreal regarding the Air Volume Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #25758419. Looking forward to hearing from you!
Amazing, but difficult to remove
4 out of 5 stars
Thumbs up graphic, would recommend
liaedwards - 2 years ago
- Hair color: Brunette
- Skin concern: Acne, Dark circles
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination, Oily
I just got this mascara a few days ago and really like it! My previous everyday mascara was L’Oreal lash paradise, and this one gives even more volume. I don’t usually use waterproof mascara, but grabbed this one on sale. It doesn’t flake or smudge under my eyes, and I can even use it on my bottom lashes without it smudging there! My only qualm is that it’s harder to take off than a non-waterproof kind, even if I use a cleansing oil or micellar water. Next time I’ll try the regular version of this, because I love the formula and volume it gives me. The first two pictures are on the same day, different lighting, and the third picture is a more casual look with less makeup.
Impressed!
5 out of 5 stars
Thumbs up graphic, would recommend
Amen1103 - 2 years ago
It gives true volume to the lashes!!
Glue or mascara?
1 out of 5 stars
Thumbs down graphic, would not recommend
Jenna K - 2 years ago
Worst mascara I have ever tried! Clumpy mess
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! We are so sorry to hear that the Volume Mega Lightweight Mascara did not perform as well as expected. Feedback like yours helps us improve our products, which we highly appreciate. We will be passing your feedback along to our team. May we recommend checking out our Telescopic Intense Lash Length Original Mascara. This enhances your lashes with intense length and unique lash by lash separation. The flat side of the patented flexible Precision Brush lengthens lashes up to 60%, while the comb side of the brush precisely separates lashes for a clump-free result. Fragrance-free. We hope you can give it a try.
Okay!
3 out of 5 stars
Bea - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Redness, Aging, Sensitivity, Dark circles
- Eye color: Brown
- Hair color: Brunette
Not my favorite, but also not the worst! Affordable!
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there Bea! Thank you for sharing your experience with the Air Volume Mega Mascara. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. The airy formula and cushiony double-bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes.
I didnt like it
1 out of 5 stars
Thumbs down graphic, would not recommend
Eve - 2 years ago, Verified purchaser
- Eye color: Brown
- Hair color: Blonde
- Skin concern: Pores, Sun damage
- Skin tone: Medium
- Skin type: Oily
I was not a fan of this mascara it made my eyelids heavy instead of raising my lashes up
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Air Volume Mega Lightweight Mascara . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Clumpy mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
A - 2 years ago
Worse mascara ever. Clumped up my lashes and was so heavy and clumped on I’ve lost quite of bit of lashes :(
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there A! We are sad to hear about your experience with the Air Volume Mega Lightweight Mascara and that you had some clumping. We know this can be frustrating and we will share this with our production team. We suggest checking out our Lash Paradise Mascara, we hope you give it a try!
Worst mascara ever
1 out of 5 stars
Thumbs down graphic, would not recommend
- 2 years ago
Most likely the worst mascara I have ever tried! It clumps so badly
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there Avokuneva! We can see this wouldn’t be the result you were hoping for with the Air Volume Mega Mascara. The Air Volume formula is air whipped to create volume that is weightless on lashes. Locks in for all day wear with the airy formula and double-bristle brush. The cushiony bristle brush captures, separates and coats every lash for thick and full lashes. Short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly There should not be clumping. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Clumps immediately. Don't try it.
2 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Uneven skin tone, Puffiness
- Hair color: Brunette
- Eye color: Brown
Returned it right away. Super clumpy straight out of the tube. I wouldn't recommend at all.
1 reply from L'OrealParisProductExpert team - 2 years ago
We are sorry to hear about your experience with the Air Volume Mega Lightweight Washable Mascara in the shade Blackest Black. We will share this with our production and development teams. We suggest checking our our Lash Paradsie Washable Mascara. We hope you give it a try!