Red Velvet Cookies

I need absolutely no excuse to bake. But if there is a holiday involved, I will drop anything and everything to break out the stand mixer.

With Valentine’s Day coming up, I immediately thought about making red velvet cookies, inspired by the classic red velvet cake. The bright cheery red color is appropriate for the holiday but requires less effort than the traditional layered red velvet cake or cupcakes.

These are the sort of treats you can whip up on a weeknight and share with your friends, loved ones, and co-workers. I think of them as a sort of no-pressure Valentine’s treat for a holiday that can seem loaded with pressure to perform.

How to Make Red Velvet Cookies

These cookies are pretty much foolproof in both the making and baking.

The dough comes together quickly and easily, and I like to save some white chips to place on the cookie after I bake them. This gives them a professional, picture-worthy look.

You can even make these cookies ahead of time and freeze them or freeze the dough unbaked. Just portion out the dough into balls, then place in a zip-top freezer bag. For baked goods, make sure they are completely cooled before freezing. Both the raw cookie dough or already baked cookies are good for up to a month.

The White Chips: Yogurt or Chocolate?

Initially, I thought that yogurt chips—those tangy chips you often find as a topping at the frozen yogurt shop—would be the perfect stand-in for the cream cheese frosting traditionally used for cakes and cupcakes.

The problem is yogurt chips are hard to find! Sure, I could order them online from a place like Nuts.com but I’m the sort of guy who hates ordering specialty ingredients online. So I stuck with white baking chips, otherwise known as white chocolate chips, which are widely available at most supermarkets.

A lot of folks I know don’t really care for white chocolate. They find it too sweet and claim it is not real chocolate. I tend to think of white chocolate as a completely different creature from dark and milk chocolate—so I don’t make those comparisons, really.

Shopping for White Chocolate Chips

When you are looking to buy white baking chips, flip the bag over and look at the ingredients. Make sure they have cocoa butter in them. That will ensure that the white chips are of a higher quality. Lower quality white baking chips, even if they are labeled as white chocolate chips, tend to have palm oil or other fillers and taste of sugary sweetness with little complexity.

One of my favorite white baking chips is by Guittard. Their Choc-Au-Lait is a vanilla milk chip that has a nice round, pronounced flavor that isn’t too sweet. But if you are totally averse to white chocolate, feel free to substitute dark or milk chocolate chips in place. The cookies will just not look quite as “red velvet”-ready.

The Cream Cheese

I didn’t use yogurt chips in these cookies, but I did add cream cheese to the dough! The cream cheese replaces some of the butter in the cookie, and gives the cookies a subtle tang.

More importantly, the cream cheese also adds a certain soft bite to the cookie that you can’t get with just butter, flour, and sugar. I highly recommend using full fat cream cheese and not reduced fat cream cheese. Also, please don’t use whipped cream cheese, as the air that’s incorporated into it will throw off the measurements.

The Red Food Coloring

I know some folks are averse to artificial food colorings. Sadly, because of the chemistry of this particular cookie dough, there’s no way to use natural food coloring.

Beets (a common natural red food coloring substitute) will turn brown when baked in these cookies as well as throw off the balance of the dough because of the moisture. Other commercially available natural food colorings will also turn brown in the high heat of the oven.

My go-to choice for food coloring is often just the McCormick brand of liquid food coloring, the type you can get at most grocery stores. A lot of professional bakers use food coloring gels that are more intense in color. But again, as I stated before, I often don’t like to source my ingredients from specialty stores or online.

McCormick’s is what I use and how I tested this cookie, using a single tablespoon of red food coloring in a recipe that yields 36 cookies. If you want a more vivid red color, you can increase the food coloring up to 2 tablespoons. If you want to use less, you can reduce it down to 1 teaspoon, knowing the cookies will come out dark burgundy, with just a tinge of red in them.

Looking for More Valentine's Day Treats?

• Red Velvet Cupcakes with Cream Cheese Frosting
• Valentine's Linzer Cookies
• Chocolate Covered Strawberries
• Champagne Chocolate Truffles
• Thin and Crispy Chocolate Cookies