LG OLED55B16LA (2021) OLED HDR 4K Ultra HD Smart TV, 55 inch with Freeview Play/Freesat HD & Dolby Atmos, Black

The B1 features LG's innovative OLED technology for infinite contrast and 100% colour fidelity, with Dolby Vision IQ and Dolby Atmos sound for immersive watching, intense cinema, and thrilling sport. It's powered by the a7 Gen4 AI processor, producing an always-optimised 4K HDR picture. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

a7 Gen4 AI processer 4K
LG's processsor ensures outstanding picture and sound quality whatever you watch or play.

Intense cinema and sport on OLED
LG's OLED screen delivers the sensory intensity of the cinema, at home. Super-sharp picture quality, combined with perfect blacks, presents films just as the director intended. And with uncompromised picture quality at any angle, immersive sound and the smoothest motion, it brings the captivating thrill of the sporting spectacle into the home.

Dolby Vision IQ and Dolby Atmos sound
Together, Dolby Vision IQ and Dolby Atmos audio ensure even more immersive entertainment, providing supreme clarity, depth and excitement.

Responsive gaming
Get the gaming edge with an amazing 1ms response time, HDMI 2.1, G-Sync, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), High Frame Rate (HFR), and Game Optimiser options.

Eye comfort display
OLED provides safer and more comfortable viewing, thanks to flicker-free technology and certified low blue light levels.

webOS smart platform
LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.*

Voice control & smart compatibility
This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

Freeview Play
Freeview Play combines catch-up TV, on-demand services and live television, so watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.