We heard you, and it’s finally here. The sold-out scent is back and bigger than ever, now without shimmer.




NEW + LIMITED EDITION
NEW EYE CANDY JUST DROPPED
Meet Shadowstix Diamonds Eyeshadow Stick, Hella Extra Lash Primer + Hella Thicc Mascara in ‘Let’z Be Blunt.’


NEW
THE BHA POWER POUR THAT DOES YOU BRIGHT
Improve your skin clarity with Cherry Dub BHA Toner.*


NEW
GLOSS BOMB OIL LUMINIZING LIP OIL ‘N GLOSS
Drip lips in a smooth, shimmering lip oil that locks in moisture for up to 8 hours.
THE ULTIMATE FENTY LINEUP
Get your hands on highly rated hits + fresh picks.
SAY HELLO TO YOUR NEW GLOW
Hit refresh with our latest drops + bestsellers.

Get your routine right with cherry-inspired shades + scents.
SHOP SWEET CHERRIEZ
Serve endless looks while repairing, strengthening and reducing breakage.
SHOP FENTY HAIR
Find a formula, shade + finish for your every mood.
SHOP LIP
Cold weather can’t stop you with these complexion faves by your side.
SHOP COMPLEXION
Must-haves that are packed with nourishing ingredients for soft, moisturized skin.
SHOP BODYCARE
The Fenty faves you love—at prices you’ll love too.
SHOP SETSTURN UP THE EXTRA(S)
Add these to make your routine even more special.
FENTY’S GOT YOUR BACK
Our exclusive services will answer all your needs.
THE FENTY BEAUTY BRANDS
Rihanna's vision of haircare, makeup, skincare + fragrance for all.