Samsung The Frame (2020) QLED Art Mode TV with No-Gap Wall Mount, 50 inch

The Frame enhances your home whether you’re watching TV or not. In Art Mode it displays artwork and photos (from Samsung’s expandable library, or your own collection), transforming your TV into art that enhances your living space, just like a picture frame. It can mount flush to the wall with the included No-gap wall mount and Near-invisible optical cable, or displayed on the included stand. As a TV, it features the billion shades of Samsung’s QLED screen, plus Dual LED and Q HDR technology for incredible colour and detail. Control all compatible devices with One Remote Control, and you can access a world of online entertainment via Samsung's Smart platform, and interact by voice with Bixby, Alexa and Google Assistant built in.

Art Mode
Display artwork or your own photos with ease. Select the art pieces you want to see and set the time on how long you want it to be shown on screen. Discover a wider art collection of over 1200 pieces in the Samsung Art Store (subscription required).

QLED technology
Cinematic colour of over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume (DCI-P3 standard measure). It transforms light into breath-taking colour without degradation over time.

Customisable Frame Bezel
Pick the ideal customisable bezel for your space, taste, or artwork, magnets make it simple to attach and detach for a different style (bezels sold separately).

Dual LED
Uncovers bold contrast and accurate colour, for bright whites, deep blacks and every colour in fine detail.

Frame Design
Because it looks like a real frame, The Samsung Frame enhances the surroundings, wherever it is.

Your Own Art Collection
You can easily frame your most-loved moments by uploading and exhibiting your own photography or a new family portrait.

Customisable Presentation
Customise the presentation of your art to fit the living space. Choose from different layout styles and colour options. Some mount layout options are only available through the mobile app.

Q HDR
HDR powered by HDR10+ expands light, dark and every colour in between to extraordinary new levels, so this model's picture gets closer to real life. The supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards.

Brightness Sensor
By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone to perfectly match a traditional art piece (performance may vary depending on the ambient brightness level).

Motion Sensor
When you’re in the room, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there (operates only in Art Mode, performance may vary depending on the lighting condition).

Quantum Processor 4K
Experience a 4K AI TV that continually optimises the picture and sound performance.

Game Enhancer+
Unlock the potential of 4K gaming TV technology.

SmartThings Mobile App
Connects your smartphone to your Smart TV, allowing you to screen mirror, control your TV or watch TV on your smartphone (compatible Android or iOS smartphone and app required, exact functionality may change at any time).

One Remote
Control your Art, TV and all of your compatible devices and content with the One Remote Control in stylish white.

Ambient Mode+
Turns the TV screen into a decorative feature, displaying useful information, your own photos or blending the TV into its surroundings.*

Adaptive Picture and Sound
Visuals and audio adapt, both to the type of content you’re watching, and where you’re watching it.

Near-Invisible Optical Cable, One Connect Box and No-Gap Wall Mount included
Say goodbye to messy wires and the clutter caused by multiple devices with the included Near-Invisible Optical Cable and One Connect Box. You can even control the One Connect Box if it’s hidden from view, by using Bluetooth. And you can mount this QLED TV flush to the wall with Samsung’s No Gap Wall Mount (included).

Samsung Smart TV and Apps
Powered by Tizen, Samsung’s smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.

It also works with Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you’re browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

Award-winning
This TV is one of a range of Samsung models that have received awards from leading tech authorities. View our curated range of award-winning Samsung TVs here.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

**Some services may require subscription (sold separately). Disney+ available from March 24 2020. copyright 2020 Disney and its related entities. Disney+ subscription required

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer’s warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.