Custom Shampoo

Everyone’s hair is unique, and your shampoo should factor in your hair type, porosity, density, and the geo-aggressors (like hard water, humidity and pollution) in your zip code. Prose asks in-depth questions about your diet, lifestyle, and climate, all of which impact your hair. Take your consultation today to find out what your hair needs.

Prose custom haircare works on straight (type 1), wavy (type 2), curly (type 3) and coily (type 4) hair. Our completely personalized formulas account for different hair densities and porosities, so your hair can get the exact care that it needs.

1. Take your online consultation about your hair, lifestyle and environment to understand what kind of care your hair needs.
2. From your answers, we’ll create a personalized shampoo based on 85+ factors and formulated to support your unique needs at this moment in time.
3. You can always share feedback on your shampoo formula after every order using our Review and Refine® survey so we can provide evolving, custom-fitting care.

How often you need to shampoo varies for each individual, since sebum (the natural oils your scalp produces) is impacted by external and internal factors. These factors range from pollution to humidity, and stress levels to hormones. Your Prose formulas can help mitigate environmental factors and provide the right amount of each ingredient to help keep your hair and scalp balanced — which can mean more time between washes!

This will vary for each individual, since sebum production is impacted by external and internal factors. These can range from pollution and humidity, to stress levels and hormones. Your Prose formulas can help mitigate environmental factors, but as for fixing stress levels—we're still working on it!

Your shampoo can be worked into a lightweight lather for gentle cleansing on wash day. Start with a pump of shampoo across your fingertips then rub your fingers together with a few drops of water. Since our products are sulfate-free, your shampoo might not appear as sudsy, but that doesn’t mean it’s working any less hard.

Yes—your shampoo will be safe for colored hair if you indicate that you have color-treated or dyed hair during the consultation. If your hair is blonde, your routine will likely include purple shampoo.

Yes—our shampoo is safe and gentle enough for those with a very sensitive scalp. Our shampoo can also be made fragrance-free, which we recommend for those who have sensitive skin. Remember, always consult a doctor if you’re experiencing a severe medical condition.

For the best results, we recommend using Prose custom shampoo and conditioner together to cleanse your scalp and hydrate your hair’s ends. Your hair may need different care on its lengths, and our shampoo and conditioner are uniquely formulated for your specific hair type and needs to provide personalized care from root to tip.

When it comes to our ingredients, if it’s not high quality or highly efficacious, we won’t use it. Every ingredient is meticulously researched by our world-class R&D team and sustainably sourced from trusted partners around the globe. Prose formulas are always free of harmful ingredients like sulfates, parabens, phthalates, mineral oil, alcohol, and GMOs. Just good, clean ingredients — and none of the bad stuff.

Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.