caliray

closeup of female model posing with preroll in hand

California Beauty Unfiltered

a dreamy wellness lifestyle made of clean makeup. dirty minds. & sexy sustainability.

dive in

a woman hold the Caliray limp pumper applicator

lip plumper

big swell

hydrating lip plumper for 40% fuller lips with a subtle tingle. jelly cream texture of this clean formula goes on clear via the hourglass applicator and pops illuminating iridescence + high glassy shine.

$24

CLEAN LIP + CHEEK SOFT STAIN

socal superbloom lip + cheek tint

a clean, long-wearing lip + cheek soft stain. its sheer hydrating goodness glides effortlessly wherever you want for a natural, glowy flushed look. so comfy. blendable. buildable.

$28

Clean Tubing Mascara

come hell or high water tubing mascara

the first clean & super volumizing, tubing mascara with longwear potency. lash conditioning argan oil. easy roll off removal. & zero smudges. for real. it’s water resistant high performance waxes are ready for anything.

$24

Shop All Shop All

legit legacy

Beauty on a Wellness Bender

wende’s at it again. dreaming of less makeup. more living. and letting her hair down with a beauty // body // wellness love letter to california. this ain’t her first rodeo so pull up a beach chair and come hang.

learn more