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New Arrivals!

Farmers Market + Clean Up Crew

Neighborhood-inspired prints to make everyday moments magical.

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New Arrivals!

Farmers Market + Clean Up Crew

Neighborhood-inspired prints to make everyday moments magical.

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Discover the products thousands of parents are obsessed with.

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Lay flat lovey video

Lay flat lovey video

So much to Lovey

A cute character meets a snuggly security blanket for a unique companion children adore!

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Lay flat image of Charlie the Cow lovey Illustration of a rainbow with layers of pink, yellow, and blue Illustration of two stars, one pink and one yellow
Illustration of a three stars: one pink, one yellow, and one green Illustration of an orange spiral.

The Little Sleepies Baby Registry

Prepare for baby with snuggly soft essentials you'll both love!

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Meet our Fabrics

Image of a child sitting wearing a Desert Sunrise zippy
Illustration of single drop of light blue liquid overlapping a white plus sign on a circular white background.

Eczema & Sensory
Friendly

Illustration of a green bamboo stalk on a circular white background.

Made from
Bamboo

Illustration of fluffy light blue cloud on a circular white background.

Softest
Fabric Ever

Hypoallergenic

Meet our Fabrics

Crafted from bamboo, our signature fabrics are designed to make every moment cozier — from playtime to bedtime.

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The Cozy Corner

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Alex's Lemonade Stand Foundation for Childhood Cancer logo

Every Purchase Gives Back

We're proud to donate a portion of every sale to Alex's Lemonade Stand Foundation, an organization that embodies our core brand values of generosity and compassion.

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