In summer 2016, Vogue described the stringy style of underwear known as a thong as “pre-crash, pre-smartphone and pre-Hillary for president”. It had, the magazine said, been consigned to sartorial history: never again would women suffer its cheese-wire embrace in the pursuit of a VPL-free silhouette.
In light of what happened to Hillary Clinton’s presidential bid later that year, it seems apt to point out that progress is never nailed on – and it looks, in 2022, very much as if thongs are back.
Yes, after almost a decade’s grace in which high-waisted big knickers were so cool they were meant to be seen through your dress, pants are inching back towards the itsy-bitsy-teeny-weeny end of the spectrum instead.
This despite the underwear market undergoing