Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3549 results
absolutely love
Absolutely love! Personally one of my favorite primers and won't go back to another one
I will never buy Elf primer again however the mist primer fi
The foundation isn't smooth which the primer should have prevented the pores to show.
I will keep buying this primer!
[I received this product in exchange for my honest review] I love this sleek tub packaging which allows me to squeeze just the amount of primer I need. No waste over here! It has a sticky feel once dried but that makes the makeup stay put. Limits the amount of sweat that seeps through all day
Not for dry skin
[I received this product in exchange for my honest review] Honestly I wanted to like it but this made my make up turn so textured and dry. I broke out shortly after using it and I did try different foundations brands and with each it still dried textured
Works well
[I received this product in exchange for my honest review] The e.l.f. Power Grip Primer is a good, affordable option for anyone looking to make their makeup last longer. I really like how it has a slightly sticky texture that helps foundation and concealer stay in place throughout the day. My makeup definitely looks smoother and stays put for hours. However, it does take a minute to dry down, and if you don't let it set properly, it can feel a little tacky or cause slight pilling with certain products. It's also not the most hydrating, so I recommend pairing it with a good moisturizer if you have dry skin. Overall, it's a solid drugstore primer that performs well for the price and is great for everyday use.
