The Ordinary
Through their "Clinical Fomulations with Integrity", The Ordinary...
Through their "Clinical Fomulations with Integrity", The Ordinary is taking it back to basics with a minimalist approach to skincare, from formulations to packaging. The brand has a wide range of straight-forward potent formulations to help all skin types and skin concerns.
About The Brand
Founded in 2016 by Brandon Truaxe in Toronto, Canada - The Ordinary is a brand that completely disrupted the beauty industry with a new approach to skincare and has now expanded to haircare and bodycare. The Ordinary is an ever-evolving brand with one or two ingredient formulas to help everyone with their skin concerns, whether that is hyperpigmentation, dehydration, sun damage or repairing your skin barrier. It’s the perfect brand to start with if you’re looking to build a skincare routine from scratch, or if you are ingredient savvy and want to target specific skin concerns. Over ten years after first launching, The Ordinary now has over 60 products in their portfolio, each of them being cruelty-free.
Who is it For
The Ordinary is for the skincare minimalists who like to keep it simple, with only a few ingredients in their products. If you tend to get overwhelmed by complicated formulas, this brand takes the guessing work out for you and makes it easy to choose the right formulas for your skin type, concerns and goals.
Why SpaceNK Loves
We love the simplicity of The Ordinary and the message that skincare is easy. So many of their products have become viral social media favourites, like The Ordinary Glycolic Acid Toner or the bright pink Soothing Barrier Serum. We like that behind every formula by The Ordinary, every skin type and skin concerns are considered.
