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The Little Black Book of Social Media Paperback – April 16, 2022

by Sharmin Attaran (Author), Stefanie Boyer (Author)
3.4 3.4 out of 5 stars 7 ratings
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About the Book:
#1 Digital Marketing Program in the U.S. 2021

The Little Black Book of Social Media teaches the fundamentals of building an online brand using social media. Readers go on a journey to expand on their own talents, values and passions and turn those into brands that they can ignite using social media! Pick up a copy and learn how to align different social media platforms like LinkedIn, Facebook, Twitter and Instagram to reach a broader audience. Look out for pro secrets to help save time, money and get more engaged and meaningful followers. Whether you want to make professional connections, build a business brand or become an influencer, this book has the tips you need to succeed!

About the Authors:

Dr. Stefanie Boyer
Associate Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.

Sharmin Attaran, PhD
Dr. Sharmin Attaran is an expert on how to use digital marketing to drive business results. As a Professor of Marketing at Bryant University, she also designs and teaches hands-on digital marketing courses using innovative teaching techniques at the undergraduate, graduate and executive level. She also teaches business owners, marketing professionals and career-switchers the fundamentals of Digital Marketing tactics along with how to generate leads and sales, build brand equity, reach a wider audience, solve unique marketing challenges, and track success. Her unique combination of strategic marketing and business savvy, creativity, technical capabilities, analytical approach and passion for innovation make her the right person to help brands surpass their digital marketing goals. In addition to teaching and consulting, she is an author on the topics of marketing technology and consumer behavior.

What Readers are Saying About the Book:

The Little Black Book of Social Media is a super practical and actionable little treatise on how to be your best self/brand on social media. It’s perfect for my pop culture and technology course. One of the assignments is to professionalize a social media profile, and this book walks students (or anyone new to social media) through 30 days of what they need to know to create a professional, engaging social media account. The book can even function like a workbook with journal entries and tables that easily translate into gradable assignments. I would also assign the book as required reading to any social media intern. According to the authors, “70% of the US population has at least one social media profile,” but that doesn’t mean it’s the best social media profile for one’s intended audience. Even veteran social media users can benefit from the refresher and the web resources which are an amazing treasure trove.
_________________________
Ebony A. Utley, Ph.D.
Professor of Communication Studies
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  1. Print length
    126 pages
  2. Language
    English
  3. Publication date
    April 16, 2022
  4. Dimensions
    6 x 0.3 x 9 inches
  5. ISBN-10
    1734076429
  6. ISBN-13
    978-1734076424
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Product details

  • Publisher ‏ : ‎ Sentia Publishing (April 16, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 126 pages
  • ISBN-10 ‏ : ‎ 1734076429
  • ISBN-13 ‏ : ‎ 978-1734076424
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 6 x 0.3 x 9 inches
  • Customer Reviews:
    3.4 3.4 out of 5 stars 7 ratings

About the author

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Sharmin Attaran

Sharmin Attaran

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Dr. Sharmin Attaran is a Professor of Marketing at Bryant University. As the Director of the #1 Digital Marketing program in the US, she has earned a reputation as an accomplished expert in her field, renowned for her comprehensive understanding of the latest digital marketing techniques and strategies. An accomplished author, Dr. Attaran co-authored a highly acclaimed book: The Little Black Book of Social Media, and has written numerous articles on the latest developments in digital marketing, further contributing to the evolving landscape of the field. Furthermore, with years of experience in marketing consulting and coaching, Dr. Attaran has honed her skills to help organizations analyze, develop, and implement impactful strategies that drive performance while enhancing customer engagement and value. This multifaceted approach makes her a valuable resource for those seeking a blend of academic insight and practical application in the dynamic world of digital marketing. Beyond her professional accomplishments, Dr. Attaran also runs the popular foodie influencer account, @hangrygirl_ri, showcasing her fun-loving personality and love for good food.

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3.4 out of 5 stars
7 global ratings

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Top reviews from the United States

  • WorkerB
    5.0 out of 5 stars Timeless strategies
    Reviewed in the United States on May 8, 2024
    What I appreciate most about this book is the timelessness of the strategies it discusses, especially within a field like digital marketing, which is constantly evolving. The authors effectively distinguish between strategies and tools, emphasizing that while tools may change frequently, the underlying strategies often remain constant. This distinction makes the book a timeless resource. The authors, who are marketing professors, have compiled their expertise into a highly practical guide. I recommend purchasing this book if you are involved in any way with products or services that could benefit from enhanced branding or marketing in the digital realm.
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  • Amazon Customer
    5.0 out of 5 stars Hands-on exercises to perfect your social media skills
    Reviewed in the United States on May 16, 2022
    This book is a must-read for anyone seeking to build or enhance their presence across social media platforms. It is chock-full of wisdom, as well as extremely helpful, hands on activities and exercises that will benefit both individuals and business owners. while anyone can have social media accounts, not everyone understands the best practices that go along with carving out an engaging, meaningful place in that space. I’ll return to this text again and again as it’s such a handy workbook with lessons that bear revisiting. Thanks to the authors for lighting the way for us!
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  • Verified
    5.0 out of 5 stars Bar None One of The Greatest Guides For Helping You Build a Brand Through Social Media
    Reviewed in the United States on April 27, 2022
    With this book, I was able to understand, learn, practice, and implement Strategies to help myself and others build a network, grow a business, or become an influencer. I highly recommend this book for anyone looking to build their brand with/on Social Media and Change the way you thought you should be doing things. The Little Black Book of Social Media has changed my life and added value where I was lacking it. Thank You-Thank You-Thank You.
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  • Ting Barnard
    5.0 out of 5 stars Outstanding social media guide! A+
    Reviewed in the United States on April 27, 2022
    A must-have guide for social media engagement that is applicable to all industries and sectors. It has been very useful as a reference and workbook with my work in the nonprofit community—helping me amplify the mission, vision and voices of the various organizations I collaborate with in the most authentic and creative ways. I highly recommend this excellent book written by two experts in the field of digital marketing. 5 stars!!!!!
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  • Nou Pa Egare
    5.0 out of 5 stars You will never look at social media the same way!
    Reviewed in the United States on April 27, 2022
    Be sure to pick up this book. I’m glad I did! The authors know what they’re talking about. I’d pay way more for this book if I had to, given the useful knowledge that it shares. Companies pay thousands of dollars for this type of marketing insight. If you’re a business owner, you cannot afford to not buy and read this book! Highly recommend!
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  • Ari Lashkari
    5.0 out of 5 stars Enlightening and thought provoking
    Reviewed in the United States on April 27, 2022
    The book is written by two authors who are more than experts in their field giving this book a very concise, insightful, and interactive approach to the way the book is delivered which was freshening. Definitely gained a lot of valuable knowledge that I was able to implement and that is what separates this book from any other. Highly recommended
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