paraben free -
sulfate free -
phthalate free -
free of mineral oils -
free of GMOs -
cruelty-free -
carbon neutral -
paraben free -
sulfate free -
phthalate free -
free of mineral oils -
free of GMOs -
cruelty-free -
carbon neutral -
paraben free -
sulfate free -
phthalate free -
free of mineral oils -
free of GMOs -
cruelty-free -
carbon neutral -
Personalization Works Better™
1/
Take our consultation

We’ll analyze 80+ factors—from what you eat to where you live—to understand the unique needs of your hair and skin.
2/
Your formulas are made to order

Our AI-powered algorithm personalizes your products and routine, carefully selecting from 185+ clean ingredients to meet your goals.
3/
As you change so does your Prose

We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for an always-custom fit.

clinically tested
Healthier hair and skin in just 4 weeks
Custom haircare
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Over 500,000 5-star product reviews*
★★★★★
*on Review and Refine®
The Prose Promise™
Love your first order (or it’s on us)
30-day free returns
Free shipping for subscription orders
15% off every order for subscribers
Naturally powerful ingredients
Your formula is uniquely yours. We target your goals with multi-benefit ingredients like:

Developed by experts, backed by science
The Custom Hair Density Set is developed by our world-class team of in-house cosmetic chemists and rigorously tested for safety and efficacy.
Because beauty is personal
Prose in the press






Always made to order.
Never made to waste.
Learn more
