A FASHION REVOLUTION A CENTURY IN THE MAKING.
Led by icons from every era: those who define style and creativity on their own terms. A legacy of feel-good fashion for every new generation of free thinkers. Then. Now. Forever.
ICONIC DROP
A capsule collection inspired by the OG sandal that started it all. Fresh silhouettes featuring our iconic buckle, classic rivets, and our signature wood bottoms. A celebration of ‘look good, feel good, do good’ style.
Join us for a milestone celebration of Scholl's innovative comfort and iconic fashion. A series of Iconic Drops and events connected to the Always Iconic people and places that have touched our history across decades and style eras. Because true originality never goes out of style.
SNEAK PEEK!
Check out our celebration collabs.
POV: LARGER
THAN LIFE
@valslooks brings our iconic fashions to life.
CLAIM YOUR ICON STATUS
Share on social to spread your Always Iconic vibes in celebration of Dr. Scholl's 100th!
@DRSCHOLLSSHOES
#DRSCHOLLS100
#ALWAYSICONIC
WE'RE THE CREATORS OF COMFORT.
It all started a century ago with our OG founder Dr. William Scholl, a comfort revolutionary who changed the shoe game forever with innovative designs and iconic styles like our Original Sandal.
