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Choose from over 450 products and 60 brands. Plus, free shipping when you buy 4 minis.

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qualifying purchase with code 798549. Excludes prestige brands & fragrance.

SZA's Game Day Look

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Today's Deals

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4pm - 12am CT

beauty break

Free 5 piece NOYZ gift

with any $50 online purchase.

Ends Feb 11

Free 21 piece beauty bag

with any $80 online purchase. Choose from 3

Ulta Beauty Community

Join the fun today!

Now in the app! Tap through to create your nickname and join convos about all things beauty.

New for you

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20% off your first purchase when you open and use the Ulta Beauty Rewards™ Credit Card.¹

20% off

your first purchase when you open and use the Ulta Beauty Rewards® Credit Card.¹

We think you'll like

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Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

The Salon at Ulta Beauty

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

Ways to shop

Ulta Beauty has many ways to shop—choose what’s right for you!

Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.